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Campaign As A Service

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Cognifide's Campaign as a Service provides a fully featured Marketing Technology Platform, managed in the cloud, on a pay-per-use basis, backed up by the expertise to deliver and optimise campaigns …

Cognifide's Campaign as a Service provides a fully featured Marketing Technology Platform, managed in the cloud, on a pay-per-use basis, backed up by the expertise to deliver and optimise campaigns with confidence.

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  • 1. Dr. Cleve GibbonChief Technology Officer, Cognifide@cognifide www.sitecore.net
  • 2. AgendaCampaigns @ WorkCampaign Production 1.0Campaigns As A ServiceAbout Us www.sitecore.net
  • 3. Campaigns @ WorkRunning digital campaigns www.sitecore.net
  • 4. “It‟s hard to find things that won‟t sell online.” Jeff Bezos Founder, Amazon www.sitecore.net
  • 5. Results • Market specific (e.g. local device / bandwidth preference) • Faster mobile site delivery • Manage application content • Lower technical skill level m.investec.com tw.investec.comGoodwood Hospitality Mobile Site m.derby.investec.com www.sitecore.net
  • 6. Results• Uniform Author Experience• Glocal campaigns• Multi-lingual sites © 2012 Cognifide Limited
  • 7. Results• Integrated Merchandising / Commerce• Enhanced Author Experience• Rapid Campaign Execution © 2012 Cognifide Limited
  • 8. Results• Multi-Media Asset Management• Multi-Agency Engagement• Multi-Site Management www.sitecore.net
  • 9. Building CampaignsBack to basics www.sitecore.net
  • 10. Digital Marketing Challenges Is now more complex, more multi-faceted and more challenging to Change manage Driving revenue and building meaningful, sustainable relationships Critical with customers Marketing Has grown in complexity and scope, as has the potential for Technology powerful outcomes Need to blend technology, audience, content, analytics and Blend user experience strategies Drive profitable customer engagements by better quantifying their Drive results results and better acting upon the data Demonstrate Build value over time, rather than concentrating solely on short- Return term ROI www.sitecore.net
  • 11. Agency Challenges Ad spend is shifting to “campaign based” digital initiatives (time Budget Shift sensitive, relevant for a set period, results driven) Huge opportunity to service this shift but are usually creative led Full Service and struggle to deliver & retain technical staff They think in terms of “Production” e.g. TV/Video production Production is outsourced to specialists Need to exploit „new normal‟ SaaS, Cloud, etc. models which play Cloud very well to “Campaign” style initiatives High-cost entry Current upfront style WCM licensing models are not suited to Campaign style initiatives point Demonstrate Digital campaigns are generally short term responses to urgent Return customer demands – very little reuse www.sitecore.net
  • 12. Campaigns: Disconnected Mobile OF MOBILE USERS85% expect sites to load at least as fast or faster than sites on their desktop Mobile channel is a poor cousin to the web channel.57% HAVE HAD A PROBLEM when trying to access a mobile site Mobile performance optimisation is only for geeks. Business thing, conversion thing, competitive advantageSLOW LOAD TIME Was the number one issue faced by more than one third of them. thing. ALMOST HALF “ A 1-second delay in page load times equals: Of these people are unlikely to return to • 11% fewer pages a site that performs poorly. • 16% decrease in customer satisfaction33% Would go to a • 7% loss in conversions ” COMPETITORS SITE NEXT www.sitecore.net http://www.strangeloopnetworks.com/resources/infographics/web-performance-and-user-expectations/mobile-device-users-expect-sites-to-load-
  • 13. Campaigns:Connected Journeys are High Effort 1 2 3 4 5 Campaign Landing Payment Confirmation Microsite email page gateway pageConnected journeys involve: Resulting Campaigns suffer from:Multiple Agencies Lack of clear ownershipMultiple Solution Providers Too many moving partsMultiple Overlapping Disciplines Poor governanceMultiple Masters Siloed channels / teams www.sitecore.net
  • 14. Campaigns: Need Real Time TestingT RAFFIC “Your most creative ideas don‟t convert as well”T IME Brian Massey, Conversion ScientistT ECHNOLOGY Companies are struggling to marry the right technology with theT RUST mountain of data.T EAM www.sitecore.net
  • 15. Campaign As a ServiceOur offering www.sitecore.net
  • 16. “After the platform becomes user friendly, when it is opened up to the best storytellers and designers and communicators, they tend to add another level to it. The rare time when you find people who really appreciate bothsides of that coin (innovation and storytelling) is where truly amazing things happen.” Andy Berndt Managing Director, Google www.sitecore.net
  • 17. The Best of the Best Technical Partners - Proven track record of successful delivery . - Global customers. Strategic technology. Scalable solutions. - Technology roadmaps to support future marketing goals. - Mature technology platforms to effectively execute digital campaigns. www.sitecore.net
  • 18. Sitecore Customer Engagement Platform The heart of Campaign as a Service - Serving web, mobile, email, social and print. - Profiles visitors and delivers personalised content across channels. - Builds a single coherent visitor profile, augment through each interaction, regardless of channel. - Unique cross-channel engagement value KPI www.sitecore.net
  • 19. Sitecore Customer Engagement Platform- Track and report on campaign performance by persona, by channel, by campaign- Deep insight into exactly what to optimize to improve performance.- Engagement analytics can be combined with other data sources, e.g. CRM www.sitecore.net
  • 20. Reusable Components Common Components HTML 5 FLASH DIVIDER HORIZONTAL FLOAT TWITTER RSS TEXT RICH GALLERY PODCAST IMAGES CODE CONTENT +MORE TEXT www.sitecore.net
  • 21. Zen Garden: Reusable Components Common Components HTML 5 FLASH DIVIDER HORIZONTAL FLOAT TWITTER RSS TEXT RICH GALLERY PODCAST IMAGES CODE CONTENT +MORE TEXT www.sitecore.net
  • 22. www.sitecore.net
  • 23. www.sitecore.net
  • 24. www.sitecore.net
  • 25. www.sitecore.net
  • 26. www.sitecore.net
  • 27. www.sitecore.net
  • 28. www.sitecore.net
  • 29. www.sitecore.net
  • 30. www.sitecore.net
  • 31. CaaS: The Brand Platform LANDING BRAND MOBILE MICROSITES EMAIL PAGES SITES WEB/APPSPlatform aims Business outcomes Marketing Technology PlatformCentralised hosting strategy Increased productivity Content ArchitectureCampaign helpdesk Reduce time-to-market CONTENT BRAND Product Integrations STRATEGYManaging Environments Connected journeys APISAgency / Partner / Marketing leverages Big Data ManagementClient support IT innovations Customer Engagement Platform Infrastructure as a Service www.sitecore.net
  • 32. About Cognifide www.sitecore.net
  • 33. Providing Expertise Close Relationships With Clients that executes and guides driven by a shared commitment toDigital Marketing Strategies Delivering Outstanding Results www.sitecore.net
  • 34. Who we work with?AGENCIES CLIENTSPARTNERS INDUSTRY www.sitecore.net
  • 35. Best of Both Worlds Creative Partners - Proven track record of successful delivery with Creative Agencies - Trusted partners – not competitors - Large scale Digital Marketing Platforms for clients and agencies - Building brands across multiple digital channels www.sitecore.net
  • 36. Campaign As A Service: Get In Touch! Ray Kane Business Director Email: sales@cognifide.com www.sitecore.net

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