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Architectures for Adaptive Content
 

Architectures for Adaptive Content

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To make content intelligent so that it can be readily adapted requires greater upstream thinking and wider involvement from those responsible for planning, creating and managing content. In short, a ...

To make content intelligent so that it can be readily adapted requires greater upstream thinking and wider involvement from those responsible for planning, creating and managing content. In short, a unified content strategy. However, adaptive content also requires flexibility from the content architecture(s) delivering those unified content strategies. In this session, Cleve will present a couple of content architectures for delivering adaptive content.

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    I'm the managing director of a non-prof Center that has a lecture series turned into printed book. The publisher has asked us to remove all the recorded lectures because of a perceived conflict with the forthcoming book. I see collaboration, not conflict ... but I cannot yet articulate why. Am I right that this is what your 'Structured Content' is getting at? And what recommendations might you offer for advancing my own thinking on the integration of face-to-face, digital and printed media?
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    Architectures for Adaptive Content Architectures for Adaptive Content Presentation Transcript

    • Cleve GibbonCS Association, April 2012http://www.cognifide.comArchitectures for Adaptable Content © 2011 Cognifide Limited
    • Providing Expertise Technologists that executes and guides for the Marketing worldDigital Marketing Strategies © 2011 Cognifide Limited
    • Who we work with?Agencies ClientsPartners Industry © 2011 Cognifide Limited
    • Architecturesfor Adaptable Content
    • We see:Print brands struggling to adapt their content todigital platforms.‘Digital’ brands fighting the new battle to getmobile.
    • We’ve Learnt:“Unstructured content is stupid and old-fashioned.It’s costly, complex, and does not generate acompetitive advantage.”Ann Mulcahy,Former CEO of Xerox
    • It’s Blobs vs. Chunks Karen McGrane
    • Structure First Mobile First This not a Content Firstchronology -> Customer First Context First … It really doesn’t matter!
    • Don’t do this!Print Web Mobile Web Mobile EpubMobile Web Other…
    • Do This Print WebStructured Content Mobile Other…
    • Crap UserExperience Publishing Public Site (Web) CMSCrap Author EditorialExperience
    • Publishing Collects DeliversServices Content Support Create Editorial
    • UX Information Interaction Visual Usability Architecture Design Design EngineeringContent Strategy Content Architecture Content Author Workflow Modeling Experience Platform Development Build Test Release Support
    • http://www.clevegibbon.com @cleveg