Facebook for Realtors
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Facebook for Realtors

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Overview & introduction slides that facilitated discussion about facebook for a group of Real Estate Agents at a local board of realtors.

Overview & introduction slides that facilitated discussion about facebook for a group of Real Estate Agents at a local board of realtors.

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Facebook for Realtors Facebook for Realtors Presentation Transcript

  • for Realtors
  • Why Facebook?
  • • Maintain existing contacts• Connect with potential Clients• Visibility• Opportunity
  • According to TheNielson Company90% of consumers trust peerrecommendations
  • Realtors have alwaysunderstood the importance of a referral
  • Pat Williams / cletch• Own a multi-VA marketing company for 10 years which has focused on internet support for small businesses and real estate agents.• Built a local sphere of influence from nothing to significant in 2 years using social media.
  • Make Connections on Facebook
  • Personal ProfilesConversation at a Water Cooler
  • Group PagesConverse About Water
  • Business PagesThe Water Cooler
  • Business Goals? Approximately 600 million activemembers. Over 300 million log in daily for an average of 55 minutes.
  • Personal Profiles
  • Set a Profile User Name:http://www.facebook.com/username/
  • Consider Before Communicating• Your target market (will what you are about to say/post enhance or repel the relationship?)• Your business goals (will what you are about to say/post help or hinder achieving your goals?)
  • Be Warned• Before clicking on any links via messages or on your walls...• Before adding an application...• Ask yourself if it looks legitimate. If it doesn’t seem like something that would have typically come from the sender... it probably didn’t and may be a “Phishing scam”
  • Samples• You can see who looked at your profile! Click here!• I can’t believe she really behaved that way last night, see pictures here!• See Bin Laden kill pictures here• Email requesting you click a link to update your facebook account
  • Boosting Visibility• Upload images/video & tag people respectfully• Tag people in status updates/comments• Comment on friends status updates, images, videos• Check for people you know via Find Friends
  • Boosting Visibility• Tag people in status updates/comments• Like your own Business Page• Post Business Blog articles• Share useful information• RESPOND!
  • Group Pages
  • Business Pages
  • To Create a Page:http://www.facebook.com/pages/ create.php
  • Business Page Samples• http://www.facebook.com/ stevespangler• http://www.facebook.com/ AgentReboot• http://www.facebook.com/marismith• http://www.facebook.com/ smexaminer
  • Set a Page User Name when you have 25+ Page Likes:http://www.facebook.com/username/
  • Cross PlatformUser Name Check
  • BoostingVisibility• Interact using your page to comment• Use ‘suggest to friends’ carefully• Link to blog• Link to twitter
  • BoostingVisibility• Use Facebook Widget on web site• Use Social Plugins on web site• Share useful information
  • BoostingVisibility• Add to email signature• Add to literature• Add to business cards• Invite connections from other social media platforms
  • Insights
  • Applications• See My Listings: http://apps.facebook.com/seemylistings• Blog Networks: http://apps.facebook.com/blognetworks/• Banner Maker: http://www.facebook.com/apps/application.php? id=186442871397357• Static HTML - iFrames: http://www.facebook.com/apps/application.php? api_key=190322544333196
  • Connect• www.Facebook.com/ CyberCletch• www.Twitter.com/ cletch• www.LinkedIn.com/ PatWilliams
  • Cat Image: http://www.flickr.com/photos/jax-pics/225106454/Space image: http://www.flickr.com/photos/nasarobonaut/4691143282 Llama Image: http://www.flickr.com/photos/lrargerich/3984651974/ Warning Image: http://www.flickr.com/photos/cabbit/1176652157/