Social media presentation don't get left behind

Social MediaDon’t get left behind . . . T

Welcome!Who is The Social Media Advisor? Social Media consultants Over 5 years hands on experience with branding, training, coaching and prospecting with social media Over 17 years of experience in Telecommunications and online Project Management Author of Social Media Build Workbooks

Social Media Sites

Which sites are best for you? The questions you should ask yourself:  Which social sites can I find my customers?  Which means of communication are best to reach my customers?  What are my marketing goals?  What is my message and who should it reach?

Which social sites can I find my customers? The top 6 social media sites on the market according to eBizMBA site Rank for 09/2011 include:o #1: Facebook 700,000,000 Unique Monthly Visitorso #2: Twitter 200,000,000 Unique Monthly Visitorso #3: LinkedIn 100,000,000 Unique Monthly Visitorso #4 MySpace 80,500,000 Unique Monthly Visitorso #5 Ning 60,000,000 Unique Monthly Visitorso #6 the Google + 32,000,000 Unique Monthly Visitors

Establish your boundaries . . .

Which sites should you have presence? #1: Facebook 700,000,000 Unique Monthly Visitors #2: Twitter 200,000,000 Unique Monthly Visitors #3: LinkedIn 100,000,000 Unique Monthly Visitors

Facebook Profile Options

FB Profile Examples

LI Profile Examples

LI Profile Picture

LinkedIn - Keywords Keywords can be embedded into your social media profile to enhance searchable terms for you in your target audience.

LinkedIn – Tags You can easily sort your connections in yourprofile with “tags” which is much more effectivethan logging into more than one profile

LinkedIn - Company Every company should have a LinkedIn CompanyPage that can be linked to your individual LI Profile.

LinkedIn - Connect Connecting to others – be appropriate in your connection requests. Don’t select Colleague or Worked Together when you really haven’t. If you don’t know their email address, then connect to a group that they have similar interest, or get introduced through a network connection.

LinkedIn - Prospect Prospecting – growing your network is what LI is all about. Don’t limit your network to only people you know – grow your potential customer base by connecting to others of like interest

LinkedIn - Messaging Messaging – The only reason to send a message to someone in your network is not to just sell them something. Connect to them first, then send a “Thank you for the connection” message telling them about what you do or your interests. Always leave the message with a question asking them about their work. It leaves the conversation open and is a great relationship starter.

LinkedIn - Recommendations For every 200 connections, you should also have 3-5 recommendations

LinkedIn - Groups Connect to & participate in at least 5groups – You can join up to 50 Groups

LinkedIn – Group Comments  Group participation – this is a great way to build your character and share some of your knowledge. Like, Comment, Follow & Share

LinkedIn – Group Rules

LinkedIn URL Custom linkedin.com URL for easy distribution of your profile address

Twitter Twitter is the most effective tool for interacting real time socially. Keywords (#hashtags)can be embedded into your social media content to enhance searchable terms for you in your target audience. Links to websites, pictures, videos and locations can be used to draw attention to specific targets and back links. Followers can be easily attainable through effective marketing efforts. Synch your Twitter feed and rich content to you Facebook and LinkedIn Pages

Twitter Profile Twitter has many options for branding of as an individual, business or support desk Real-time communications allow you the ability to respond immediately to Direct Messages (DM), Retweets (RT) and Mentions (@) Lists provide quick access for you to easily “file” or label users into familiar topics for profiles you are following for quick reference Search terms are a quick way for you to search common words or #hashtags, giving you the ability to respond to a specific set of topics and can be a great tool for prospecting

TW Profile Examples

Character Branding Individual Colors Company Language Event (FB and LI) Theme Charity Interests Promotion Stories Industry Engaging Active Content

Example of Character Branding

Content on Social Sites Choose your content wisely, you can include links, images, video and keywords in your post. On Twitter, you are limited to 140 characters Facebook and LinkedIn allow you to have more words, rich content which includes images from your link, the link address and a brief summary. This will allow for your viewer to have a brief snap shot of your link before clicking.

Tools of the TradeA great way to keep up with the content on your social media pages is to use 3rd party tools:  schedule content  follow messages  follow mentions  follow posts of others  comment on posts

Bonus: Google Alerts Google Alerts is a little known tool that gives you the ability to search for content that is posted on the Internet Setup a search result (example: your name), determine the frequency and the media in which content would be posted, the tool will email you the links for the associated content. Keep track of companies, individuals, industry keywords, etc.

Specials – TODAY ONLYSocial Media Book $20 ----- TODAY ONLY! Regular price $29.99$50 off of our Social Media Revamp Package ----- VALID until 11/1/11 Regular price $300 Correctly Build social sites with effective keyword placement Build company and individual presence via Twitter * Facebook * LinkedIn 1 - 2 hour coaching session on best practices, 3rd party tools and prospecting through the social sites

Social Media is Changing the way people do business. Don’t get left behind!

What are your questions about social media?

The Social Media Advisorwww.thesocialpro.net

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Social media presentation don't get left behind

by Clere Communications | The Social Media Advisor

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