Social media for the business professional

Guide to help companies sift through
the grey and become successful in Social Media.
Copyright © 2010, Hollie Clere

ISBN: 978-0-557-53056-4

Publisher: Clere Communications
Social Media for theBusiness Professional

MISSION
To help equip Companies in launch, development and processes for adding Social Media to their online presence, support offerings and customer engagements.

INTRODUCTION
After attending multiple training sessions, creating profiles on multiple mediums, discovering things I like and don’t like, I have found that in business, there are specific social media spaces that were more effective than others. Through the process of deciding how to promote my company to Telecom Agents and other Telecom related organizations, I felt the strong desire to help other business professionals develop their branding, find useful tools and sites where other businesses are present and utilize tools that will help them market their companies in a new way.
The process can be rewarding and fruitful, but has taken me time to determine which sites my clients or prospects may be visiting, how to best contact them, and which sites would become home to personal contacts vs. business contacts. Defining such things will be crucial for you as well; in effectively communicating your presence and keeping the “grey” out of your space to focus on your company growth.

ABOUT THE AUTHOR
Hollie has been involved in the Telecommunications Industry for over 13 years. She started her company over 7 years ago supporting Agent Business Partners in back office needs. Through discovering what marketing strategies to use for her company in the last few years, she participated in multiple training calls, theories discussions and enjoyed discovering multiple social media tools. She has documented the best trends and resources for businesses companies to connect, share in groups and market to prospects via third party tools on the Internet.
She has compiled her thoughts and perspectives in this book. She is excited to share these ideas with you as you develop your online presence and marketing plan.

TOPICS IN THE BOOK: CHAPTER 1
CHAPTER 1:
SUMMARY OF SOCIAL MEDIA
WHAT IS SOCIAL NETWORKING?
THINGS TO CONSIDER IN TODAY’S MARKET
WHAT IS BRANDING?

CHAPTER 2:
INS AND OUTS OF SOCIAL MEDIA
WHAT DOES SOCIAL NETWORKING LOOK LIKE?
WHY SHOULD YOU CONNECT?
WHERE DO YOU CONNECT?

CHAPTER 3:
CONNECTING THROUGH SOCIAL MEDIA
HOW DO I SECURE MY USERNAME ON MULTIPLE SITES?
WHAT DO YOU DO AFTER YOU CONNECT?
HOW DO YOU MEET OTHERS?
WHAT IS THE BEST ETIQUETTE FOR ONLINE COMMUNICATIONS?

CHAPTER 4:
TOOLS AND BUILDING PROFILE CONNECTIONS
HOW DO I MANAGE SEARCHES AND MULTIPLE SOCIAL NETWORKING PLATFORMS?
HOW DO I FIND CUSTOMERS?
HOW DO YOU ADVERTISE TO YOUR
CONNECTIONS?
HOW DO I GET RECOMMENDATIONS?

CHAPTER 5:
DEFINING YOUR SCOPE AND BUSINESS PLAN
IMPORTANT TIPS ABOUT YOUR LISTINGS
HOW DO I KNOW THIS IS RIGHT FOR ME?
HOW CAN YOU TRACK OF BUSINESS DERIVED FROM SOCIAL NETWORKING?
HOW CAN YOU PLAN SOCIAL MEDIA POLICIES FOR YOUR COMPANY?
MILESTONES

CHAPTER 6:
LOOKING AT SOCIAL NETWORKING PLATFORMS AND TOOLS
LINKED IN
TWITTER
BLOGGING
FACEBOOK
MYSPACE
PARTNERPEDIA
YOUTUBE
XEESM
GOOGLE ALERT
SLIDESHARE

CHAPTER 7:
KEY POINTS
KEY POINTS TO REMEMBER
MESSAGE

TIPS FROM THE BOOK
Always take time to think through your marketing and goals
Develop your branding plan of action
Discover what social media sites your customers have presence
Never bash a competitor, vendor, partner or individual
Stay consistent with your profile language, images, colors and logos
Utilize tools to help you manage these sites
Develop a daily schedule to manage these tools, and fulfill your marketing and prospecting goals

ACKNOWLEDGEMENTS
I would like to thank two specific organizations who have made it their life work to train others on how to be successful at Social Media.
Thank you to Mike O’Neil with Integrated Alliances who has been an inspiration in social networking and has given me some great tools and ideas about marketing my specific company and expertise.
Thank you to Mike Dubrall with Gilwell Group who provides social media empowerment courses in which we have been trained and equipped.
A special Thank you to my family, friends and clients who have supported me over the years.

Social Media for the Business ProfessionalCopyright © 2010, Hollie Clere ISBN: 978-0-557-53056-4
We offer additional training, consulting, management resources or support services:
Visit our website at www.clerecomm.com

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Social media for the business professional

by Clere Communications | The Social Media Advisor on Jun 23, 2010

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