Managing    Social Media    without    Losing Your Mind                   Source: www.ownitventures.net/images/going%20cra...
Agenda• Part 1: Social Media Strategy• Part 2: Content Strategy• Part 3: Day to Day Management
Part 1: Social Media Strategy               StrategyGoals                             Measuring        Audience          T...
Part 2: Content StrategySource: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg   Source: www.warh...
Part 2: Content Strategy                                                                                  • In-house?     ...
Part 2: Content Strategy• Finding the Gems?  • Where?  • Who?• Format?  • Repurpose  • Recycle  • Remix                   ...
Part 3: Day-to-Day Management        Source: eldhughes.files.wordpress.com/2011/02/devil-on-computer1.gif
Editorial CalendarCreator: Bob Hazlett, http://onehalfamazing.com/blogging/social-media-calendar-template/
RSS = Really Simple Syndication • Method of subscribing to news   feeds that are auto updated • Look for RSS icon to find ...
Multi-channel Social Media ManagementCentralized         Ability to             Easier to ListenAccess              Schedu...
Source: mashable.com •     Free. •     Best for single social media manager. •     Connect to Twitter, Facebook, MySpace, ...
Source: mashable.com• Free version: add five networks and supports  Facebook, Twitter, LinkedIn, Foursquare, MySpace, Ping...
Remember…
• Facebook                                               • Twitter                                               • Google+...
Q&A• What is clear?• What is unclear?• What one thing will you do starting  tomorrow?
Managing Social Media w/o Losing Your Mind - AFP Pgh Emerging Philanthropy Conference 2012
Managing Social Media w/o Losing Your Mind - AFP Pgh Emerging Philanthropy Conference 2012
Managing Social Media w/o Losing Your Mind - AFP Pgh Emerging Philanthropy Conference 2012
Managing Social Media w/o Losing Your Mind - AFP Pgh Emerging Philanthropy Conference 2012
Managing Social Media w/o Losing Your Mind - AFP Pgh Emerging Philanthropy Conference 2012
Managing Social Media w/o Losing Your Mind - AFP Pgh Emerging Philanthropy Conference 2012
Managing Social Media w/o Losing Your Mind - AFP Pgh Emerging Philanthropy Conference 2012
Managing Social Media w/o Losing Your Mind - AFP Pgh Emerging Philanthropy Conference 2012
Managing Social Media w/o Losing Your Mind - AFP Pgh Emerging Philanthropy Conference 2012
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Managing Social Media w/o Losing Your Mind - AFP Pgh Emerging Philanthropy Conference 2012

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Managing Social Media w/o Losing Your Mind - AFP Pgh Emerging Philanthropy Conference 2012

  1. 1. Managing Social Media without Losing Your Mind Source: www.ownitventures.net/images/going%20crazy.jpg Cindy Leonard Technology Services ManagerBayer Center for Nonprofit Management at Robert Morris University April 2012
  2. 2. Agenda• Part 1: Social Media Strategy• Part 2: Content Strategy• Part 3: Day to Day Management
  3. 3. Part 1: Social Media Strategy StrategyGoals Measuring Audience Tools
  4. 4. Part 2: Content StrategySource: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpg Create Curate
  5. 5. Part 2: Content Strategy • In-house? • Time • Talent • Resources • Who? What? When? • Guests? • Who? What? When?Source: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg Create
  6. 6. Part 2: Content Strategy• Finding the Gems? • Where? • Who?• Format? • Repurpose • Recycle • Remix Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpg Curate
  7. 7. Part 3: Day-to-Day Management Source: eldhughes.files.wordpress.com/2011/02/devil-on-computer1.gif
  8. 8. Editorial CalendarCreator: Bob Hazlett, http://onehalfamazing.com/blogging/social-media-calendar-template/
  9. 9. RSS = Really Simple Syndication • Method of subscribing to news feeds that are auto updated • Look for RSS icon to find a feed • Add feed URL to a reader or aggregator FeedDemon NewsGator Omea ReaderGoogle Reader Owasu NewzCrawlerBlog Navigator RSS Bandit SharpReader
  10. 10. Multi-channel Social Media ManagementCentralized Ability to Easier to ListenAccess Schedule & Respond Quickly • Read & post • Spend a little • Check to multiple time each responses on social media day or week multiple accounts setting up social media from one posts accounts in place one place
  11. 11. Source: mashable.com • Free. • Best for single social media manager. • Connect to Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz. • Update all or just a few with the same status at one time. • Schedule posts. • View photos and videos from within the tool. • Organizes feeds, mentions, messages and searches across columns. • Easy to use interface for messages, replies, retweets.
  12. 12. Source: mashable.com• Free version: add five networks and supports Facebook, Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress.• Best for one or two dedicated social media managers.• Design focuses on streams, which are housed in customizable tabs.• Organize tabs by account, network or content.• Provides follower bios and Klout scores along with links to their social media profiles.• Create lists of followers.• Limited stats (option to get Google Analytics integration starting at $5.99 a month).
  13. 13. Remember…
  14. 14. • Facebook • Twitter • Google+http://simplymeasured.com/free-social-media- • Musttools/ create a login • “Pay with a tweet”
  15. 15. Q&A• What is clear?• What is unclear?• What one thing will you do starting tomorrow?
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