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From code to memes :
how the Web is rewiring space
Clément Renaud
Anti Tectonics Forum
751 Art District, Beijing.
September, 28th. 2013
Renaud Clément
Freelance Researcher / phD
• Data Visualization
• Media Studies
• Web Development
• Information System
• Urban Geography

2
Suburbian phase : cars

« Smart » Phase : ICT

“More and more, the spaces of everyday
life come loaded up with software”
(Thrift & French, 2002)
How does the social web influence
our practices of space?
Online Social networks

Image from Rian.ru
Online memes

:-)
What is a meme?
meme. An element of a culture that may be
considered to be passed on by non‐genetic means
‐‐ Oxford English Dictionary
Different memes spread differently

Japan Hearthquake in March 2011

US politics : Grand Old Party

Typical hot news spread

highly polarized discussion
Different memes spread differently

Arab Spring
strongly connected hubs

From Weng et al., 2012 in Nature
Structure of Social Networks

Random Network

Free-scale Network

Small World Network
Social Networks are « small worlds »

Facebook Friendship Map by Facebook Data team
The web is rewiring us, but how?
Urban renewal has built
unnatural urban spaces that
destroyed communities
(Jacobs, 1961)
The engineered serendipity of
the Web also tends to enclose
our “digital surroundings”.
(Zuckerman, 2013)
Online Extensibility

The bubble of the Web (Pariser, 2011)
The « guidebook effect »
You have
21 new
comments

Google
Maps

View by 63
people

9/10

POST

Bookmark

I am moving
to XXX!

Place B looks
strangely
familiar…
With social engineering,
serendipity and extensibility are decreasing rapidly.

The interface lead us through code, data
to find desirable friends , objects and places.

But even by going places online,
maybe we are just travelling
through our small worlds.
Thanks for your attention
Clément Renaud
clement.renaud@gmail.com

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From code to memes : how the Web is rewiring space

  • 1. From code to memes : how the Web is rewiring space Clément Renaud Anti Tectonics Forum 751 Art District, Beijing. September, 28th. 2013
  • 2. Renaud Clément Freelance Researcher / phD • Data Visualization • Media Studies • Web Development • Information System • Urban Geography 2
  • 3. Suburbian phase : cars « Smart » Phase : ICT “More and more, the spaces of everyday life come loaded up with software” (Thrift & French, 2002)
  • 4. How does the social web influence our practices of space?
  • 7. What is a meme? meme. An element of a culture that may be considered to be passed on by non‐genetic means ‐‐ Oxford English Dictionary
  • 8. Different memes spread differently Japan Hearthquake in March 2011 US politics : Grand Old Party Typical hot news spread highly polarized discussion
  • 9. Different memes spread differently Arab Spring strongly connected hubs From Weng et al., 2012 in Nature
  • 10. Structure of Social Networks Random Network Free-scale Network Small World Network
  • 11. Social Networks are « small worlds » Facebook Friendship Map by Facebook Data team
  • 12. The web is rewiring us, but how? Urban renewal has built unnatural urban spaces that destroyed communities (Jacobs, 1961) The engineered serendipity of the Web also tends to enclose our “digital surroundings”. (Zuckerman, 2013)
  • 13. Online Extensibility The bubble of the Web (Pariser, 2011)
  • 14. The « guidebook effect » You have 21 new comments Google Maps View by 63 people 9/10 POST Bookmark I am moving to XXX! Place B looks strangely familiar…
  • 15. With social engineering, serendipity and extensibility are decreasing rapidly. The interface lead us through code, data to find desirable friends , objects and places. But even by going places online, maybe we are just travelling through our small worlds.
  • 16. Thanks for your attention Clément Renaud clement.renaud@gmail.com