From code to memes : how the Web is rewiring space

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Talk during the Anti Tectonics Forum
Beijing Design Week
751 Art District, Beijing.
September, 28th. 2013

Published in: Social Media, Technology, Business
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From code to memes : how the Web is rewiring space

  1. 1. From code to memes : how the Web is rewiring space Clément Renaud Anti Tectonics Forum 751 Art District, Beijing. September, 28th. 2013
  2. 2. Renaud Clément Freelance Researcher / phD • Data Visualization • Media Studies • Web Development • Information System • Urban Geography 2
  3. 3. Suburbian phase : cars « Smart » Phase : ICT “More and more, the spaces of everyday life come loaded up with software” (Thrift & French, 2002)
  4. 4. How does the social web influence our practices of space?
  5. 5. Online Social networks Image from Rian.ru
  6. 6. Online memes :-)
  7. 7. What is a meme? meme. An element of a culture that may be considered to be passed on by non‐genetic means ‐‐ Oxford English Dictionary
  8. 8. Different memes spread differently Japan Hearthquake in March 2011 US politics : Grand Old Party Typical hot news spread highly polarized discussion
  9. 9. Different memes spread differently Arab Spring strongly connected hubs From Weng et al., 2012 in Nature
  10. 10. Structure of Social Networks Random Network Free-scale Network Small World Network
  11. 11. Social Networks are « small worlds » Facebook Friendship Map by Facebook Data team
  12. 12. The web is rewiring us, but how? Urban renewal has built unnatural urban spaces that destroyed communities (Jacobs, 1961) The engineered serendipity of the Web also tends to enclose our “digital surroundings”. (Zuckerman, 2013)
  13. 13. Online Extensibility The bubble of the Web (Pariser, 2011)
  14. 14. The « guidebook effect » You have 21 new comments Google Maps View by 63 people 9/10 POST Bookmark I am moving to XXX! Place B looks strangely familiar…
  15. 15. With social engineering, serendipity and extensibility are decreasing rapidly. The interface lead us through code, data to find desirable friends , objects and places. But even by going places online, maybe we are just travelling through our small worlds.
  16. 16. Thanks for your attention Clément Renaud clement.renaud@gmail.com

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