Small- and Medium-Sized Businesses Generate Significant Results with Social Media

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From the 2010 Social Tech Conference in San Jose, California. Presented by Kim Terca of Clement Communications.

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  • Small- and Medium-Sized Businesses Generate Significant Results with Social Media

    1. 1. Small- and Medium-Sized Businesses Generate Significant Results with Social Media<br />Kim Terca<br />Clement Communications<br />SocialTech, San Jose<br />October 26, 2010<br />
    2. 2. Growth of Social Media<br />#1 online activity<br />Americans spend 22.7% of Internet time on social networking (up from 15.8% in 2009)<br />Nielsen research, Aug. 2010<br />
    3. 3. Which platform(s) to use?<br />
    4. 4. Twitter for Business<br />Drive web traffic<br />Promote news and collateral<br />Foster media relationships<br />Interact with customers/community<br />Contests, promotions<br />
    5. 5. Facebook<br />85% of social networking<br />Share news, photos, and videos<br />Beware contests and promotions<br />
    6. 6. Geolocation<br />Best for physical locations<br />Rewards for Check-ins, Mayors<br />LCD screen to welcome Check-ins<br />
    7. 7. Tagging<br /><ul><li>Microsoft TagReader
    8. 8. QR-Code Reader</li></li></ul><li>Microsoft Tag<br />
    9. 9. Content Sharing<br />Slashdot, Digg, Stumbleupon, Del.icio.us, YCombinator, Reddit, LinkShare<br />LinkedIn Discussions<br />Drive traffic to blogs, <br />news, or website<br />
    10. 10. Blogging<br />
    11. 11. Case Study: Dental Practice<br />Blog and free e-book<br />#1 search result “Boston cosmetic dentist”<br />Grew from $150k to $1 million annually<br />
    12. 12. Corporate Journalism<br />Intel Free Press<br />OpenLogic’s WAZI<br />Linux Foundation’s Linux.com<br />
    13. 13. Video Contests<br />
    14. 14. Case Study: Linux Foundation“Fake LinusTorvalds” campaign<br />
    15. 15. <ul><li>623 "Likes”
    16. 16. 101 "Comments”
    17. 17. 724 fans gained</li></ul>(12% increase)<br />
    18. 18. Results<br />25,000+ video views<br />LinuxCon Attendance<br />620 people registered (155% over goal)<br />25 countries represented<br />Twitter<br />10% increase in followers<br />1,500+ #linuxcon tweets<br />
    19. 19. Traditional Media and Blogger Coverage<br />Articles and Blogs worldwide: 756<br />Potential viewership: 177,247,555<br />
    20. 20. Thank you!<br />Kim Terca<br />Senior Account Manager, Clement Communications<br />kterca@gmail.com<br />Mobile: 617-909-1620<br />Twitter: @kimterca<br />

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