Asian Retail Social Media:
How The Malls Are Doing It
(Or not doing it)
we’re
www.socialmetric.com
retail brands like 3m, capitalmall asia, phyto use us to
generate fans, engagement, sales actio...
Fun fact
Did you know
South East Asia is…
0.0005% of total land
mass of the World
That’s rather
insignificant…
But…
Did you know
South east asia has 21 out
of the 45 …
largestmalls in the world
South east asia has 21 out
of the 45 …
largestmalls in the world
Se asian
malls
Now…
That’s rather significant
We will delve into the 10
of 21 malls in south east
asia
To see how they are
executing their facebook
campaigns
Let’s take a snapshot of
them as of early apr 2014.
This is how we will do it
From
largestto
2ndto
3rd , etc, etc
COUNTRY – MALL NAME– size
Fans:
how many
Weekly
engagement:
How much
Other social media
platforms:
how social
Philippines - SM Megamall – 500,000 m2
Fans:
231,375
Weekly
engagement:
0.57%
Other social media
platforms:
Instagram
twit...
Philippines - SM CITY NORTH EDSA – 482,878 m2
Fans:
353,765
Weekly
engagement:
2.4%
Other social media
platforms:
Instagra...
Malaysia - 1 Utama– 465,000 m2
Fans:
32,149
Weekly
engagement:
1.2%
Other social media
platforms:
none
thailand - centralworld– 429,500 m2
Fans:
323,051
Weekly
engagement:
0.8%
Other social media
platforms:
instagram
pinterest
malaysia - midvalley– 420,000 m2
Fans:
46,787
Weekly
engagement:
18.5%
Other social media
platforms:
instagram
Philippines – SM mall of asia – 407,000 m2
Fans:
466,547
Weekly
engagement:
4.2%
Other social media
platforms:
twitter
malaysia – sunway pyramid– 396,000 m2
Fans:
461,251
Weekly
engagement:
1.5%
Other social media
platforms:
none
malaysia – BERJAYA TIMES SQUARE KL – 320,000 m2
Fans:
3,510
Weekly
engagement:
7.4%
Other social media
platforms:
twitter
INDONESIA– MAL ARTHA GADING–270,000 m2
Fans:
3,922
FRIENDS
Weekly
engagement:
?
Other social media
platforms:
twitter. IT ...
Philippines – sm city cebu – 268,611 m2
Fans:
56,356
Weekly
engagement:
1.4%
Other social media
platforms:
none
Notable mentions
In Philippines,
the ayala group have an
umbrella page for all
their malls.
On top of the individual
mall pages
But the sm group doesn’t.
The ayala malls page is
going strong
The ayala malls page is
going strong
Philippines – ayala malls– 268,611 m2
Fans:
283,301
Weekly
engagement:
1.0%
Other social media
platforms:
Instagram
twitter
Key questions to ask
Beyond a mall’s social
media strategy
What’s their portfolio’s
strategy?
Sm prime’s president
mentioned
why are they opening
malls
in provincial parts of
Philippines …
“…Our new malls will meet the
underserved retail demand and
aspirations of the residents in
these areas….”
SM Prime Presid...
This ultimately affects the
asian social media retail
landscape side of things
Would a more offline campaign
and below the line work better
for sm prime?
Maybe a social media
engagement strategy
should be alower priority for
their provincial malls?
Is that the reason why the MAL
ARTHA GADING of indonesia
uses a facebook friend profile
rather than a page?
hopefully
I would prefer to leave you
With initial questions to think
about
Please email, tweet, or leave a
note below to share your
thoughts
@clemmmwong
sg.linkedin.com/in/clemwong
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Upcoming SlideShare
Loading in...5
×

Asian Retail Social Media - Biggest Malls Social Media Statistics

2,939

Published on

This slideshare is a snapshot of how the top 10 of the largest malls in South East Asia measure up in terms of their social media presence on Facebook fans, engagement, and other platforms.

It answers three questions:
1) how many fans?
2) how engaged?
3) how social?

It also touches briefly on how their growth strategy might hinder their social media strategy.

Published in: Retail, Technology
0 Comments
12 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,939
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
12
Embeds 0
No embeds

No notes for slide

Asian Retail Social Media - Biggest Malls Social Media Statistics

  1. 1. Asian Retail Social Media: How The Malls Are Doing It (Or not doing it)
  2. 2. we’re www.socialmetric.com retail brands like 3m, capitalmall asia, phyto use us to generate fans, engagement, sales actions from social media
  3. 3. Fun fact
  4. 4. Did you know
  5. 5. South East Asia is…
  6. 6. 0.0005% of total land mass of the World
  7. 7. That’s rather insignificant…
  8. 8. But…
  9. 9. Did you know
  10. 10. South east asia has 21 out of the 45 … largestmalls in the world
  11. 11. South east asia has 21 out of the 45 … largestmalls in the world
  12. 12. Se asian malls
  13. 13. Now…
  14. 14. That’s rather significant
  15. 15. We will delve into the 10 of 21 malls in south east asia
  16. 16. To see how they are executing their facebook campaigns
  17. 17. Let’s take a snapshot of them as of early apr 2014.
  18. 18. This is how we will do it
  19. 19. From largestto 2ndto 3rd , etc, etc
  20. 20. COUNTRY – MALL NAME– size Fans: how many Weekly engagement: How much Other social media platforms: how social
  21. 21. Philippines - SM Megamall – 500,000 m2 Fans: 231,375 Weekly engagement: 0.57% Other social media platforms: Instagram twitter
  22. 22. Philippines - SM CITY NORTH EDSA – 482,878 m2 Fans: 353,765 Weekly engagement: 2.4% Other social media platforms: Instagram pinterest
  23. 23. Malaysia - 1 Utama– 465,000 m2 Fans: 32,149 Weekly engagement: 1.2% Other social media platforms: none
  24. 24. thailand - centralworld– 429,500 m2 Fans: 323,051 Weekly engagement: 0.8% Other social media platforms: instagram pinterest
  25. 25. malaysia - midvalley– 420,000 m2 Fans: 46,787 Weekly engagement: 18.5% Other social media platforms: instagram
  26. 26. Philippines – SM mall of asia – 407,000 m2 Fans: 466,547 Weekly engagement: 4.2% Other social media platforms: twitter
  27. 27. malaysia – sunway pyramid– 396,000 m2 Fans: 461,251 Weekly engagement: 1.5% Other social media platforms: none
  28. 28. malaysia – BERJAYA TIMES SQUARE KL – 320,000 m2 Fans: 3,510 Weekly engagement: 7.4% Other social media platforms: twitter
  29. 29. INDONESIA– MAL ARTHA GADING–270,000 m2 Fans: 3,922 FRIENDS Weekly engagement: ? Other social media platforms: twitter. IT HAS MORE FOLLOWERS ON TWITTER THAN FB
  30. 30. Philippines – sm city cebu – 268,611 m2 Fans: 56,356 Weekly engagement: 1.4% Other social media platforms: none
  31. 31. Notable mentions
  32. 32. In Philippines,
  33. 33. the ayala group have an umbrella page for all their malls.
  34. 34. On top of the individual mall pages
  35. 35. But the sm group doesn’t.
  36. 36. The ayala malls page is going strong
  37. 37. The ayala malls page is going strong
  38. 38. Philippines – ayala malls– 268,611 m2 Fans: 283,301 Weekly engagement: 1.0% Other social media platforms: Instagram twitter
  39. 39. Key questions to ask
  40. 40. Beyond a mall’s social media strategy
  41. 41. What’s their portfolio’s strategy?
  42. 42. Sm prime’s president mentioned
  43. 43. why are they opening malls
  44. 44. in provincial parts of Philippines …
  45. 45. “…Our new malls will meet the underserved retail demand and aspirations of the residents in these areas….” SM Prime President Mr. Hans T. Sy
  46. 46. This ultimately affects the asian social media retail landscape side of things
  47. 47. Would a more offline campaign and below the line work better for sm prime?
  48. 48. Maybe a social media engagement strategy
  49. 49. should be alower priority for their provincial malls?
  50. 50. Is that the reason why the MAL ARTHA GADING of indonesia
  51. 51. uses a facebook friend profile rather than a page?
  52. 52. hopefully
  53. 53. I would prefer to leave you
  54. 54. With initial questions to think about
  55. 55. Please email, tweet, or leave a note below to share your thoughts
  56. 56. @clemmmwong sg.linkedin.com/in/clemwong

×