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Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
Asian Retail Social Media - Biggest Malls Social Media Statistics
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Asian Retail Social Media - Biggest Malls Social Media Statistics

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This slideshare is a snapshot of how the top 10 of the largest malls in South East Asia measure up in terms of their social media presence on Facebook fans, engagement, and other platforms. …

This slideshare is a snapshot of how the top 10 of the largest malls in South East Asia measure up in terms of their social media presence on Facebook fans, engagement, and other platforms.

It answers three questions:
1) how many fans?
2) how engaged?
3) how social?

It also touches briefly on how their growth strategy might hinder their social media strategy.

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Transcript

  • 1. Asian Retail Social Media: How The Malls Are Doing It (Or not doing it)
  • 2. we’re www.socialmetric.com retail brands like 3m, capitalmall asia, phyto use us to generate fans, engagement, sales actions from social media
  • 3. Fun fact
  • 4. Did you know
  • 5. South East Asia is…
  • 6. 0.0005% of total land mass of the World
  • 7. That’s rather insignificant…
  • 8. But…
  • 9. Did you know
  • 10. South east asia has 21 out of the 45 … largestmalls in the world
  • 11. South east asia has 21 out of the 45 … largestmalls in the world
  • 12. Se asian malls
  • 13. Now…
  • 14. That’s rather significant
  • 15. We will delve into the 10 of 21 malls in south east asia
  • 16. To see how they are executing their facebook campaigns
  • 17. Let’s take a snapshot of them as of early apr 2014.
  • 18. This is how we will do it
  • 19. From largestto 2ndto 3rd , etc, etc
  • 20. COUNTRY – MALL NAME– size Fans: how many Weekly engagement: How much Other social media platforms: how social
  • 21. Philippines - SM Megamall – 500,000 m2 Fans: 231,375 Weekly engagement: 0.57% Other social media platforms: Instagram twitter
  • 22. Philippines - SM CITY NORTH EDSA – 482,878 m2 Fans: 353,765 Weekly engagement: 2.4% Other social media platforms: Instagram pinterest
  • 23. Malaysia - 1 Utama– 465,000 m2 Fans: 32,149 Weekly engagement: 1.2% Other social media platforms: none
  • 24. thailand - centralworld– 429,500 m2 Fans: 323,051 Weekly engagement: 0.8% Other social media platforms: instagram pinterest
  • 25. malaysia - midvalley– 420,000 m2 Fans: 46,787 Weekly engagement: 18.5% Other social media platforms: instagram
  • 26. Philippines – SM mall of asia – 407,000 m2 Fans: 466,547 Weekly engagement: 4.2% Other social media platforms: twitter
  • 27. malaysia – sunway pyramid– 396,000 m2 Fans: 461,251 Weekly engagement: 1.5% Other social media platforms: none
  • 28. malaysia – BERJAYA TIMES SQUARE KL – 320,000 m2 Fans: 3,510 Weekly engagement: 7.4% Other social media platforms: twitter
  • 29. INDONESIA– MAL ARTHA GADING–270,000 m2 Fans: 3,922 FRIENDS Weekly engagement: ? Other social media platforms: twitter. IT HAS MORE FOLLOWERS ON TWITTER THAN FB
  • 30. Philippines – sm city cebu – 268,611 m2 Fans: 56,356 Weekly engagement: 1.4% Other social media platforms: none
  • 31. Notable mentions
  • 32. In Philippines,
  • 33. the ayala group have an umbrella page for all their malls.
  • 34. On top of the individual mall pages
  • 35. But the sm group doesn’t.
  • 36. The ayala malls page is going strong
  • 37. The ayala malls page is going strong
  • 38. Philippines – ayala malls– 268,611 m2 Fans: 283,301 Weekly engagement: 1.0% Other social media platforms: Instagram twitter
  • 39. Key questions to ask
  • 40. Beyond a mall’s social media strategy
  • 41. What’s their portfolio’s strategy?
  • 42. Sm prime’s president mentioned
  • 43. why are they opening malls
  • 44. in provincial parts of Philippines …
  • 45. “…Our new malls will meet the underserved retail demand and aspirations of the residents in these areas….” SM Prime President Mr. Hans T. Sy
  • 46. This ultimately affects the asian social media retail landscape side of things
  • 47. Would a more offline campaign and below the line work better for sm prime?
  • 48. Maybe a social media engagement strategy
  • 49. should be alower priority for their provincial malls?
  • 50. Is that the reason why the MAL ARTHA GADING of indonesia
  • 51. uses a facebook friend profile rather than a page?
  • 52. hopefully
  • 53. I would prefer to leave you
  • 54. With initial questions to think about
  • 55. Please email, tweet, or leave a note below to share your thoughts
  • 56. @clemmmwong sg.linkedin.com/in/clemwong

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