LeadTeam start-up: step 7 Channels & Customer Relationships

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  • 1. CHANNELS Testing our business model
  • 2. 2 ˃ http://leadteamstartup.weebly.com/
  • 3. Subtitle subtitle 3 Channels
  • 4. University Students 4 ˃ Marketing Social Networks (combination – interconnect) Blog University Website QR Code SEO Viral Marketing Word-of-Mouth LeadTeam platform PPC ˃ Sale LeadTeam Platform App Store
  • 5. Universities 5 ˃ Marketing LeadTeam Platform SEO Direct Mail Tele-Marketing Fairs ˃ Sale LeadTeam Platform App Store
  • 6. Subtitle subtitle 6 Relationship with the customer
  • 7. Get Customers 7 ˃ Acquisition SEO (Google Analytics) SEM (Google Ad words) Social Networks E-mail (B2B) ˃ Activation Blog A/B testing Videos and images. Free beta version ˃ Retention e-mails Promoting social networks Beta version use tracking ˃ Sale Promotions Endorsements Creative marketing Facebook Adds.
  • 8. Keep Customers 8 Actualization Communication Personalization ˃ Social Media – Facebook, LinkedIn, Pinterest, Instagram, Slideshare–  LeadTeamer community ˃ LeadTeam Startup Weebly Blog ˃ Newsletters and email club :≠ Mailing list  personalized content ˃ Drip Marketing to be 1st in customers mind – Team Notifications, Posts, Reminders, emailing (new features)- Linked accounts?
  • 9. Grow Customers 9 ˃ Recommendation word-of-mouth system. Social Media (Sharing) Local media University newsletters ˃ Up-selling Promote our Premium version through our website and social media channels. ˃ Next-selling Transactional e-mail
  • 10. Subtitle subtitle 10 Channel Hypothesis
  • 11. 11
  • 12. Subtitle subtitle 12 Social media
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  • 17. Subtitle subtitle 17 Landing page
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