CHANNELS
Testing our business model
2
˃ http://leadteamstartup.weebly.com/
Subtitle subtitle
3
Channels
University Students
4
˃ Marketing
Social Networks
(combination – interconnect)
Blog
University Website
QR Code
SEO
Viral M...
Universities
5
˃ Marketing
LeadTeam Platform
SEO
Direct Mail
Tele-Marketing
Fairs
˃ Sale
LeadTeam Platform
App Store
Subtitle subtitle
6
Relationship with the
customer
Get Customers
7
˃ Acquisition
SEO (Google Analytics)
SEM (Google Ad words)
Social Networks
E-mail (B2B)
˃ Activation
Blog
...
Keep Customers
8
Actualization Communication Personalization
˃ Social Media – Facebook, LinkedIn, Pinterest, Instagram, Sl...
Grow Customers
9
˃ Recommendation
word-of-mouth system.
Social Media (Sharing)
Local media
University newsletters
˃ Up-sel...
Subtitle subtitle
10
Channel Hypothesis
11
Subtitle subtitle
12
Social media
13
14
15
16
Subtitle subtitle
17
Landing page
18
19
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2
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LeadTeam start-up: step 7 Channels & Customer Relationships

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LeadTeam start-up: step 7 Channels & Customer Relationships

  1. 1. CHANNELS Testing our business model
  2. 2. 2 ˃ http://leadteamstartup.weebly.com/
  3. 3. Subtitle subtitle 3 Channels
  4. 4. University Students 4 ˃ Marketing Social Networks (combination – interconnect) Blog University Website QR Code SEO Viral Marketing Word-of-Mouth LeadTeam platform PPC ˃ Sale LeadTeam Platform App Store
  5. 5. Universities 5 ˃ Marketing LeadTeam Platform SEO Direct Mail Tele-Marketing Fairs ˃ Sale LeadTeam Platform App Store
  6. 6. Subtitle subtitle 6 Relationship with the customer
  7. 7. Get Customers 7 ˃ Acquisition SEO (Google Analytics) SEM (Google Ad words) Social Networks E-mail (B2B) ˃ Activation Blog A/B testing Videos and images. Free beta version ˃ Retention e-mails Promoting social networks Beta version use tracking ˃ Sale Promotions Endorsements Creative marketing Facebook Adds.
  8. 8. Keep Customers 8 Actualization Communication Personalization ˃ Social Media – Facebook, LinkedIn, Pinterest, Instagram, Slideshare–  LeadTeamer community ˃ LeadTeam Startup Weebly Blog ˃ Newsletters and email club :≠ Mailing list  personalized content ˃ Drip Marketing to be 1st in customers mind – Team Notifications, Posts, Reminders, emailing (new features)- Linked accounts?
  9. 9. Grow Customers 9 ˃ Recommendation word-of-mouth system. Social Media (Sharing) Local media University newsletters ˃ Up-selling Promote our Premium version through our website and social media channels. ˃ Next-selling Transactional e-mail
  10. 10. Subtitle subtitle 10 Channel Hypothesis
  11. 11. 11
  12. 12. Subtitle subtitle 12 Social media
  13. 13. 13
  14. 14. 14
  15. 15. 15
  16. 16. 16
  17. 17. Subtitle subtitle 17 Landing page
  18. 18. 18
  19. 19. 19 ˃ Text text texttext text text Text text text text text text Text text text text text text Text text text text text text text text text text text text text text text text. . ˃ Text text text text text text Text text text text text text Text text text text text text Text text text text text text text text text text text text text text text text.
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