Word-of-mouth marketing has always been a powerful force, but the introduction of social media has amplified that power. With resources such as Facebook, Twitter, and blogs, consumers can now communicate their positive and negative experiences to far more people than ever before, reaching deep into their first-, second-, and third-degree connections to share information about a company.

1. How Social Media Has
Changed Word-of-
Mouth Marketing
By Clemen Chiang

2. How Social Media Has
Changed Word-of-Mouth
Marketing
Word-of-mouth marketing has always been
a powerful force, but the introduction of
social media has amplified that power. With
resources such as Facebook, Twitter, and
blogs, consumers can now communicate
their positive and negative experiences to
far more people than ever before, reaching
deep into their first-, second-, and third-
degree connections to share information
about a company.

3. How Social Media Has
Changed Word-of-Mouth
Marketing
This means that businesses must be savvy
about engaging with customers both online
and off. Many analysts have noted that
individuals tend to share stories about
customer service interactions online more
often than information about a product or a
service, which means businesses must pay
careful attention to how customer service
issues are handled at every level.

4. How Social Media Has
Changed Word-of-Mouth
Marketing
Companies looking to spark positive word-
of-mouth marketing should also note that,
while starting a conversation about a brand
or product online can yield valuable
information, conversations could also
uncover unhappy customers. The upside to
this is that responsive companies can
immediately address the negative
information and turn any potential conflicts
into a customer relations win.

5. About Clemen Chiang
When Clemen Chiang co-founded CozyCot.com in
2001, he did not know it would become one of
Asia’s fastest-growing female online media
networks. Since its inception, Chiang’s business
has attracted investment from Hong Kong's JDB
Holdings. It is one of Asia’s fastest growing online
media networks covering 9 countries with over 28
million monthly unique visitors.

6. About Clemen Chiang
When Clemen Chiang co-founded CozyCot.com in
2001, he did not know it would become one of
Asia’s fastest-growing female online media
networks. Since its inception, Chiang’s business
has attracted investment from Hong Kong's JDB
Holdings. It is one of Asia’s fastest growing online
media networks covering 9 countries with over 28
million monthly unique visitors.