Jennifer burgess fashion assignment 5


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Fashion journalism course student Jennifer Burgess wrote this assignment on how the PCC Code applies to fashion models.

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Jennifer burgess fashion assignment 5

  1. 1. FASHIONJOURNALISM1 September 2011 CTJT Fashion Assignment 5 - Ethics and PCC Jennifer Burgess 1
  2. 2. FASHIONASSIGNMENT 5 Ethics and PCC Victoria Beckham A fashion case study Complaint Victoria Beckham - designer of Victoria Beckham - complained to the Press Complaints Comission in 2009, that article in Ephraim Hardcastle’s column in Daily Mail had claimed that her range of Autume Winter 2009 dresses had been “black balled by Department store Brown Thomas.” She proclaimed to be inaccurate. Publications Defence This is not available Outcome The Daily Mail published a clarification. “Victoria Beckham’s Autumn Winter 2009 Collection will be exhibited at Brown Thomas in Dublin despite a curious announcement to the contrary reported on 25 February. ‘The label will compliment the world’s most celebrated international designers in our store,’ Feugiat consequat confirms Shelly Corkery, Head of Fashion Direction. Purus, in consectetuer Why should the doughty matrons of Dublin be denied Proin in sapien. Fusce urna magna,neque the expertise of Mrs Beckham?” eget lacus. Maecenas felis nunc, aliquam ac, consequat vitae, From the information available it appears that the feugiat at, blandit original column piece did contravene the first item of vitae, euismod vel. the PCC’s code which is accuracy. The clarification printed by the paper was completely opposite to the statements made in the original column confirming their inaccuracy. The original comments that a store was not stocking Victoria Beckham’s range could have had a detrimental effect on sales and the perception of the brand in the marketplace. So her complaint was justified and the outcome the correct
  3. 3. FASHIONASSIGNMENT 5 Ethics and PCC Private places are public or private property where there is a reasonable expectation of privacy. Press Complaints Commissions Code of Practice. Isabella Widescreen Something to Confess The scenario involving Isadora Widescreen and photos It did not appear in the synopsis that Ms. Widescreen had obtained of her leaving a church’s confessional box , I believe made any public statement about the situation. contravene the Press Complaints Commissions Code of Practice. The guideline I reference in particular is clause 3 - The camping of the photographer outside her apartment which refers to privacy. may also be seen to constitute harassment. A further While a church is a public place I would suggest Ms. guideline on harassment states that: Widescreen had a “reasonable expectation of privacy” as per the guidelines, during her visit to this venue. ii They must not persist in questioning, telephoning, pursuing The synopsis indicated that the claims about Ms. Widescreen or photographing individuals once asked to desist; nor remain and her involvement in the breakdown of the marriage of on their property when asked to leave and must not follow Clark Douglas were accusations only. So the publication of them. If requested, they must identify themselves and whom the photos conflicts with the privacy guideline: they represent. ii Editors will be expected to justify intrusions into any If Ms. Widescreen has asked the photographer to leave, his individuals private life without consent. Account will be taken ongoing presence would contravene this guideline of the complainants own public disclosures of information. So I would suggest that Ms Widescreen would be justified in complaining about the publication of this photo.
  4. 4. FASHIONASSIGNMENT 5 Ethics and PCC The Press Complaints Commission code and fashion models As evident by a case upheld for Elle McPherson in 2007 concerning photos taken by Hello magazine while she was holidaying with her children on a secluded beach in Mustique, the key offering of the Press Complaints Commission for fashion models is the guideline for privacy. This states that: iii) It is unacceptable to photograph individuals in private places without their consent. This guideline provides clear demarkation between photographs of models which are taken for professional purposes and those which contravene their privacy thus offering some protection.