August 12-16, 2009 www.waltontranscan.ca
Every August since 1992
‘A Celebration of Canadian Motocross’
Canada’s Biggest Outdoor Motocross Event
The Walton TransCan Grand National Cham- Walton also stages the final clash be-
pionship is a week long festival of fun and tween the top pro MX2 riders. The event has
excitement! For this annual “Celebration of been coined the MX2 Shootout and every year
Canadian Motocross,” nearly 1,000 moto- the racing is filled with excitement and contro-
cross riders and their families cross borders versy as young-gun riders battle for recognition
and cross the country to compete for Cana- in the last outdoor national event of the year.
da’s most prestigious motocross awards. Amongst the racing there is also a full
Starting early in the race season ev- slate of social activities: scavenger hunts,
ery CMRC region in the country hosts am- bingo, nightly entertainment, paint ball,
ateur national qualifier events to establish food court, and lots more. Plus special
who is invited to compete. They arrive early events like the Heritage race and the popu-
in the week for four days of amateur rac- lar Canada Cup east/West Challenge.
ing at Walton for the title of CMRC Amateur Every year, over 25,000 visitors have full
National Champion. access to pro and amateur racing pits, where
Walton has the honour of hosting fans are welcomed to mingle with racers, get
the final round of the nine-race National autographs and posters. Walton also hosts
Pro MX1 Championship, which follows the biggest off-road motorcycle trade show
the amateur event schedule. The Pro MX1 in the country along with live entertainment,
championship is highlighted by the pre- freestyle demos, riding demos (with supplied
sentation of the spectacular “King of Wal- equipment and instructors), beer gardens,
ton” sword to the overall winner during the helicopter rides, hospitality tent and lots of
final round. contests, games and giveaways.
The #1 Motocross Race in
Promotion, Presentation
and Organization
Over 15 million impressions of combined
pre-event promotion, event participation
and international post-event coverage help
to draw the largest motocross crowd in
Canada to the small, quaint town of Wal-
ton. Extensive mass media promotion in-
clude advertising on television, radio, bill-
boards, Internet, direct mail, print, posters,
etc. plus creative co-promotions with some
of the region’s most successful marketers.
Media coverage includes Canadian and US
motorcycle magazines, regional television
and radio reporting plus national TV cover-
age is provided by SPI’s one hour broad-
cast production.
Tite Racing Promotions - Chris Lee
RR # 3 Walton ON Canada N0K 1Z0
(O) 519-887-6735 (C) 519-902-2946 www.waltontranscan.ca

August 12-16, 2009 www.waltontranscan.ca
Every August since 1992
‘A Celebration of Canadian Motocross’
2008 Walton TransCan Marketing Quick Facts
Marketing Impressions • National Series Program/MXP
• TransCan Official Event Program/IMX
2007 TransCan GNC
INTERNATIONAL TELEVISION EVENT BILLBOARD OUTDOOR ADVERTISING
COVERAGE
• 3,000,000 total audience (verifiable by COMB
One hour coverage produced by SPI
audit)
and seen on ....
• locations in Kitchener, Waterloo, Guelph,
• Rogers Sportsnet • RDS and more Stratford, Hanover, Mount Forest
RADIO
TELEVISION
• over 200+ thirty second ads: The Bull 94.5,
• A Channel stations in London, Windsor and
CKNX-AM920,CKNX-FM102,the Hawk,FM96,
Wingham.
BOB FM, Easy 101 FM,Grace FM
• Core advertising schedule targeted at Adult
• Special promotions on The Bull 94.5, 18-49
CKNX-AM920, CKNX-FM102 including inter- • Coming events and run of schedule ad
views, live broadcasts, ticket giveaways, etc. placements approximate audience 250,000
DIRECT MAIL
SPECIAL PROMOTIONS
• entry information mailed to all 5,000+ CMRC
• Posters - 300+ in four county region and
members 60+ New Orleans Pizza outlets
• 1,000+ pcs to all event participants • local charity events, parades,
• 900,000 pieces delievered twice in South- • store displays with ticket outlets in Hully Gully
western Ontario direct to home co-promotion (London), Two Wheel Motorsports (Guelph)
with New Orleans Pizza. • DVD distribution of All the Marbles 2.
• trade shows such as Toronto Motorcyle Su-
INTERNET
pershow MX Stars-of-Tomorrow display and
• Email distribution to 8,750+ confirmed national
Huron Tourism Association
addresses X3 plus regional PR at 1,800+ pcs
Testimonials
• ‘Kids of Motocross’ bike night at Zeke’s
• www.waltontranscan.ca 9,703+ unique visi-
“In my twenty-two years as a motocross journal-
in Waterloo
tors in August 2008 alone
ist I’ve been to many motocross tracks in Canada
• regional tourism kiosks stocked with pro-
• www.motocrosscanada.ca 4,108,900 hits in
and Europe, and Walton is definitely one of my
grams and DVDs
the first 9 months of 2008
favourites. I know I’m considered a traditionalist
• Walton declared ‘Motocross Town’ by the
• www.motoregistry peaked in one month at but the Walton track offers the best of the past
Mayor of the municipality of Huron East
2,776 unique visitors and the present. Of all the events I have at-
• www.facebook.com/group.php?gid=2253266368 TOTal EsTIMaTEd IMPREssIONs - tended, including GPs and International MX, the
Facebook group and event page had 6,000+ 15,000,000+ Walton TransCan Grand National ranks up there
invites issued and over 1,400 photo uploads with the best. My hat goes off to Chris Lee and
• Google AdWords campaign 2,055,869 views,
Event attendance Estimate his family for the passion they put into the sport
2,727 click throughs of motocross.” — Wil De Clercq (MX Perfor-
• Tuesday 1,575 • Friday 2,900
• Facebook poster campaign - 8,400,000 mance Magazine - Performance Racing News)
• Wednesday 1,950 • Saturday 5,250
impressions targeted by region, age, interest
• Thursday 2,500 • Sunday 10,900
and gender, 2,600 clicks throughs “I treasure my summers, I love every minute I spend
aGGREGaTE TOTal 25,075
• banner ads appearing on popular websites at the nine rounds of the Monster Energy Nationals,
with click throughs logged to our server and I love seeing who will rise to the challenge and
aTM usage
• featured on Canadian Motocross Radio join the battle for the Canadian title. But there is
• 734 transactions • $80,960 dispensed
www.canadianmxradio.com one thing that I have grown to value even more in
• coming events calendars on regional com- recent years: the four days of amateur racing I take
munity and tourism web sites and special in at the Walton TransCan each year. If you are a
interest sites true fan of Canadian motocross you know what I
mean. Spending time at the TransCan reminds you
PRINT MEDIA
of everything that is great about our sport and it
Pre and Post Event Coverage by:
also reminds you of the huge promise and the bril-
• MX Performance Magazine
liant future of our young Canadian riders.”
• Inside Motorcycles
— Allison Kennedy Racer X Canada Nov ’07
• Inside MotoX
Tite Racing Promotions - Chris Lee
RR # 3 Walton ON Canada N0K 1Z0
(O) 519-887-6735 (C) 519-902-2946 www.waltontranscan.ca