SQUEEZE EVERY PENNY
 from every marketing pound
Ⓒ Clear Thought Consulting Ltd
Ⓒ Clear Thought Consulting Ltd
Ⓒ Clear Thought Consulting Ltd
@bryonythomas | @clear_thinking




Ⓒ Clear Thought Consulting Ltd
@bryonythomas | @clear_thinking
Hosting An Event?




  Ⓒ Clear Thought Consulting Ltd
@bryonythomas | @clear_thinking
Hosting An Event?




  Ⓒ Clear Thought Consulting Ltd
@bryonythomas | @clear_thinking
Hosting An Event?

                                   Add as LinkedIn
                    ...
@bryonythomas | @clear_thinking
Hosting An Event?

                                   Add as LinkedIn
                    ...
@bryonythomas | @clear_thinking
Hosting An Event?

                                   Add as LinkedIn
                    ...
@bryonythomas | @clear_thinking
Hosting An Event?

                                    Add as LinkedIn
                   ...
@bryonythomas | @clear_thinking
Hosting An Event?

                                                          Add as Linked...
@bryonythomas | @clear_thinking
Hosting An Event?

                                                          Add as Linked...
@bryonythomas | @clear_thinking
Hosting An Event?

                                                          Add as Linked...
@bryonythomas | @clear_thinking
Hosting An Event?

                                                          Add as Linked...
@bryonythomas | @clear_thinking
Hosting An Event?
                                   Have a follow-up
                    ...
@bryonythomas | @clear_thinking
Hosting An Event?
                                   Have a follow-up
                    ...
@bryonythomas | @clear_thinking




Ⓒ Clear Thought Consulting Ltd
@bryonythomas | @clear_thinking
Secured Coverage?




  Ⓒ Clear Thought Consulting Ltd
@bryonythomas | @clear_thinking
Secured Coverage?




  Ⓒ Clear Thought Consulting Ltd
@bryonythomas | @clear_thinking
Secured Coverage?

                                   Add search terms to
                ...
@bryonythomas | @clear_thinking
Secured Coverage?

                                   Add search terms to
                ...
@bryonythomas | @clear_thinking
Secured Coverage?

                                   Add search terms to
                ...
@bryonythomas | @clear_thinking
Secured Coverage?

                                   Add search terms to
                ...
@bryonythomas | @clear_thinking
Secured Coverage?

                                                     Add search terms t...
@bryonythomas | @clear_thinking
Secured Coverage?

                                                     Add search terms t...
@bryonythomas | @clear_thinking
Secured Coverage?

                                                     Add search terms t...
@bryonythomas | @clear_thinking
Secured Coverage?

                                                     Add search terms t...
@bryonythomas | @clear_thinking
Secured Coverage?
                                     Quote in new
                      ...
@bryonythomas | @clear_thinking
Secured Coverage?
                                     Quote in new
                      ...
@bryonythomas | @clear_thinking




Ⓒ Clear Thought Consulting Ltd
@bryonythomas | @clear_thinking
Sending DM?




  Ⓒ Clear Thought Consulting Ltd
@bryonythomas | @clear_thinking
Sending DM?




  Ⓒ Clear Thought Consulting Ltd
@bryonythomas | @clear_thinking
Sending DM?

                                   Pre-qualification
                        ...
@bryonythomas | @clear_thinking
Sending DM?

                                   Pre-qualification
                        ...
@bryonythomas | @clear_thinking
Sending DM?

                                   Pre-qualification
                        ...
@bryonythomas | @clear_thinking
Sending DM?

                                    Pre-qualification
                       ...
@bryonythomas | @clear_thinking
Sending DM?

                                                        Pre-qualification
   ...
@bryonythomas | @clear_thinking
Sending DM?

                                                        Pre-qualification
   ...
@bryonythomas | @clear_thinking
Sending DM?

                                                        Pre-qualification
   ...
@bryonythomas | @clear_thinking
Sending DM?

                                                        Pre-qualification
   ...
@bryonythomas | @clear_thinking
Sending DM?
                                    A reminder
                               ...
@bryonythomas | @clear_thinking




Ⓒ Clear Thought Consulting Ltd
@bryonythomas | @clear_thinking
Offering Discounts?




  Ⓒ Clear Thought Consulting Ltd
@bryonythomas | @clear_thinking
Offering Discounts?




  Ⓒ Clear Thought Consulting Ltd
@bryonythomas | @clear_thinking
Offering Discounts?

                                   Make them time-
                  ...
@bryonythomas | @clear_thinking
Offering Discounts?

                                   Make them time-
                  ...
@bryonythomas | @clear_thinking
Offering Discounts?

                                   Make them time-
                  ...
@bryonythomas | @clear_thinking
Offering Discounts?

                                   Make them time-
                  ...
@bryonythomas | @clear_thinking
Offering Discounts?

                                                   Make them time-
  ...
@bryonythomas | @clear_thinking
Offering Discounts?

                                                   Make them time-
  ...
@bryonythomas | @clear_thinking
Offering Discounts?

                                                   Make them time-
  ...
@bryonythomas | @clear_thinking
Offering Discounts?

                                                   Make them time-
  ...
@bryonythomas | @clear_thinking
Offering Discounts?
                                   Post details on
                   ...
@bryonythomas | @clear_thinking


SOCIAL MEDIA STARTER KIT




Ⓒ Clear Thought Consulting Ltd
@bryonythomas | @clear_thinking


SOCIAL MEDIA STARTER KIT
 http://bit.ly/clear-thought-training

 From £199




Ⓒ Clear T...
www.clear-thought.co.uk
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Squeeze Every Penny From Every Marketing Pound

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Tips for getting more from paid marketing activities using techniques that anyone can put into practice from their desks.

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  • Transcript of "Squeeze Every Penny From Every Marketing Pound"

    1. 1. SQUEEZE EVERY PENNY from every marketing pound
    2. 2. Ⓒ Clear Thought Consulting Ltd
    3. 3. Ⓒ Clear Thought Consulting Ltd
    4. 4. Ⓒ Clear Thought Consulting Ltd
    5. 5. @bryonythomas | @clear_thinking Ⓒ Clear Thought Consulting Ltd
    6. 6. @bryonythomas | @clear_thinking Hosting An Event? Ⓒ Clear Thought Consulting Ltd
    7. 7. @bryonythomas | @clear_thinking Hosting An Event? Ⓒ Clear Thought Consulting Ltd
    8. 8. @bryonythomas | @clear_thinking Hosting An Event? Add as LinkedIn event Ⓒ Clear Thought Consulting Ltd
    9. 9. @bryonythomas | @clear_thinking Hosting An Event? Add as LinkedIn event Post on third-party websites, e.g. GWE Ⓒ Clear Thought Consulting Ltd
    10. 10. @bryonythomas | @clear_thinking Hosting An Event? Add as LinkedIn event Post on third-party websites, e.g. GWE Add to email signature Ⓒ Clear Thought Consulting Ltd
    11. 11. @bryonythomas | @clear_thinking Hosting An Event? Add as LinkedIn event Post on third-party websites, e.g. GWE Add to email signature Tweet details with link to page Ⓒ Clear Thought Consulting Ltd
    12. 12. @bryonythomas | @clear_thinking Hosting An Event? Add as LinkedIn event Post on third-party websites, e.g. GWE Add to email signature Tweet details with Create time-limited link to page discount codes Ⓒ Clear Thought Consulting Ltd
    13. 13. @bryonythomas | @clear_thinking Hosting An Event? Add as LinkedIn event Post on third-party websites, e.g. GWE Add to email signature Add details to your business cards Tweet details with Create time-limited link to page discount codes Ⓒ Clear Thought Consulting Ltd
    14. 14. @bryonythomas | @clear_thinking Hosting An Event? Add as LinkedIn event Post on third-party websites, e.g. GWE Record and post to SlideShare Add to email signature Add details to your business cards Tweet details with Create time-limited link to page discount codes Ⓒ Clear Thought Consulting Ltd
    15. 15. @bryonythomas | @clear_thinking Hosting An Event? Add as LinkedIn event Issue a press release Post on third-party websites, e.g. GWE Record and post to SlideShare Add to email signature Add details to your business cards Tweet details with Create time-limited link to page discount codes Ⓒ Clear Thought Consulting Ltd
    16. 16. @bryonythomas | @clear_thinking Hosting An Event? Have a follow-up offer Add as LinkedIn event Issue a press release Post on third-party websites, e.g. GWE Record and post to SlideShare Add to email signature Add details to your business cards Tweet details with Create time-limited link to page discount codes Ⓒ Clear Thought Consulting Ltd
    17. 17. @bryonythomas | @clear_thinking Hosting An Event? Have a follow-up offer Add as LinkedIn event Issue a press release Post on third-party websites, e.g. GWE Record and post to SlideShare Add to email signature Add details to your business cards Tweet details with Create time-limited link to page discount codes Ⓒ Clear Thought Consulting Ltd http://www.eventbrite.com/
    18. 18. @bryonythomas | @clear_thinking Ⓒ Clear Thought Consulting Ltd
    19. 19. @bryonythomas | @clear_thinking Secured Coverage? Ⓒ Clear Thought Consulting Ltd
    20. 20. @bryonythomas | @clear_thinking Secured Coverage? Ⓒ Clear Thought Consulting Ltd
    21. 21. @bryonythomas | @clear_thinking Secured Coverage? Add search terms to your headlines Ⓒ Clear Thought Consulting Ltd
    22. 22. @bryonythomas | @clear_thinking Secured Coverage? Add search terms to your headlines Post links to coverage on LinkedIn Ⓒ Clear Thought Consulting Ltd
    23. 23. @bryonythomas | @clear_thinking Secured Coverage? Add search terms to your headlines Post links to coverage on LinkedIn Tweet links to press coverage Ⓒ Clear Thought Consulting Ltd
    24. 24. @bryonythomas | @clear_thinking Secured Coverage? Add search terms to your headlines Post links to coverage on LinkedIn Tweet links to press coverage Add links to coverage to your website Ⓒ Clear Thought Consulting Ltd
    25. 25. @bryonythomas | @clear_thinking Secured Coverage? Add search terms to your headlines Post links to coverage on LinkedIn Tweet links to press coverage Add links to Use online coverage to your comments to add website depth Ⓒ Clear Thought Consulting Ltd
    26. 26. @bryonythomas | @clear_thinking Secured Coverage? Add search terms to your headlines Post links to coverage on LinkedIn Tweet links to press coverage Get a re-print and send as DM Add links to Use online coverage to your comments to add website depth Ⓒ Clear Thought Consulting Ltd
    27. 27. @bryonythomas | @clear_thinking Secured Coverage? Add search terms to your headlines Post links to coverage on LinkedIn Use as starting point for blog Tweet links to press coverage Get a re-print and send as DM Add links to Use online coverage to your comments to add website depth Ⓒ Clear Thought Consulting Ltd
    28. 28. @bryonythomas | @clear_thinking Secured Coverage? Add search terms to your headlines Use snippets in marketing materials Post links to coverage on LinkedIn Use as starting point for blog Tweet links to press coverage Get a re-print and send as DM Add links to Use online coverage to your comments to add website depth Ⓒ Clear Thought Consulting Ltd
    29. 29. @bryonythomas | @clear_thinking Secured Coverage? Quote in new business proposals Add search terms to your headlines Use snippets in marketing materials Post links to coverage on LinkedIn Use as starting point for blog Tweet links to press coverage Get a re-print and send as DM Add links to Use online coverage to your comments to add website depth Ⓒ Clear Thought Consulting Ltd
    30. 30. @bryonythomas | @clear_thinking Secured Coverage? Quote in new business proposals Add search terms to your headlines Use snippets in marketing materials Post links to coverage on LinkedIn Use as starting point for blog Tweet links to press coverage Get a re-print and send as DM Add links to Use online coverage to your comments to add website depth Ⓒ Clear Thought Consulting Ltd http://bit.ly/pr-sales-funnel
    31. 31. @bryonythomas | @clear_thinking Ⓒ Clear Thought Consulting Ltd
    32. 32. @bryonythomas | @clear_thinking Sending DM? Ⓒ Clear Thought Consulting Ltd
    33. 33. @bryonythomas | @clear_thinking Sending DM? Ⓒ Clear Thought Consulting Ltd
    34. 34. @bryonythomas | @clear_thinking Sending DM? Pre-qualification phone call Ⓒ Clear Thought Consulting Ltd
    35. 35. @bryonythomas | @clear_thinking Sending DM? Pre-qualification phone call Find them on Twitter Ⓒ Clear Thought Consulting Ltd
    36. 36. @bryonythomas | @clear_thinking Sending DM? Pre-qualification phone call Find them on Twitter Find them on LinkedIn Ⓒ Clear Thought Consulting Ltd
    37. 37. @bryonythomas | @clear_thinking Sending DM? Pre-qualification phone call Find them on Twitter Find them on LinkedIn Blog on a related subject Ⓒ Clear Thought Consulting Ltd
    38. 38. @bryonythomas | @clear_thinking Sending DM? Pre-qualification phone call Find them on Twitter Find them on LinkedIn Blog on a related Phone-call on the subject day the DM lands Ⓒ Clear Thought Consulting Ltd
    39. 39. @bryonythomas | @clear_thinking Sending DM? Pre-qualification phone call Find them on Twitter Find them on LinkedIn Direct to a download with data-capture Blog on a related Phone-call on the subject day the DM lands Ⓒ Clear Thought Consulting Ltd
    40. 40. @bryonythomas | @clear_thinking Sending DM? Pre-qualification phone call Find them on Twitter Follow-up call to responders Find them on LinkedIn Direct to a download with data-capture Blog on a related Phone-call on the subject day the DM lands Ⓒ Clear Thought Consulting Ltd
    41. 41. @bryonythomas | @clear_thinking Sending DM? Pre-qualification phone call Hand-write the address Find them on Twitter Follow-up call to responders Find them on LinkedIn Direct to a download with data-capture Blog on a related Phone-call on the subject day the DM lands Ⓒ Clear Thought Consulting Ltd
    42. 42. @bryonythomas | @clear_thinking Sending DM? A reminder email if you have their address Pre-qualification phone call Hand-write the address Find them on Twitter Follow-up call to responders Find them on LinkedIn Direct to a download with data-capture Blog on a related Phone-call on the subject day the DM lands Ⓒ Clear Thought Consulting Ltd
    43. 43. @bryonythomas | @clear_thinking Ⓒ Clear Thought Consulting Ltd
    44. 44. @bryonythomas | @clear_thinking Offering Discounts? Ⓒ Clear Thought Consulting Ltd
    45. 45. @bryonythomas | @clear_thinking Offering Discounts? Ⓒ Clear Thought Consulting Ltd
    46. 46. @bryonythomas | @clear_thinking Offering Discounts? Make them time- limited Ⓒ Clear Thought Consulting Ltd
    47. 47. @bryonythomas | @clear_thinking Offering Discounts? Make them time- limited Different codes for different people Ⓒ Clear Thought Consulting Ltd
    48. 48. @bryonythomas | @clear_thinking Offering Discounts? Make them time- limited Different codes for different people Add a Twitter discount Ⓒ Clear Thought Consulting Ltd
    49. 49. @bryonythomas | @clear_thinking Offering Discounts? Make them time- limited Different codes for different people Add a Twitter discount Add a LinkedIn discount Ⓒ Clear Thought Consulting Ltd
    50. 50. @bryonythomas | @clear_thinking Offering Discounts? Make them time- limited Different codes for different people Add a Twitter discount Add a LinkedIn Issue a press discount release Ⓒ Clear Thought Consulting Ltd
    51. 51. @bryonythomas | @clear_thinking Offering Discounts? Make them time- limited Different codes for different people Add a Twitter discount Add a refer-a-friend form Add a LinkedIn Issue a press discount release Ⓒ Clear Thought Consulting Ltd
    52. 52. @bryonythomas | @clear_thinking Offering Discounts? Make them time- limited Different codes for different Add to email people signature Add a Twitter discount Add a refer-a-friend form Add a LinkedIn Issue a press discount release Ⓒ Clear Thought Consulting Ltd
    53. 53. @bryonythomas | @clear_thinking Offering Discounts? Make them time- limited Run a competition Different codes for different Add to email people signature Add a Twitter discount Add a refer-a-friend form Add a LinkedIn Issue a press discount release Ⓒ Clear Thought Consulting Ltd
    54. 54. @bryonythomas | @clear_thinking Offering Discounts? Post details on third-party sites Make them time- limited Run a competition Different codes for different Add to email people signature Add a Twitter discount Add a refer-a-friend form Add a LinkedIn Issue a press discount release Ⓒ Clear Thought Consulting Ltd
    55. 55. @bryonythomas | @clear_thinking SOCIAL MEDIA STARTER KIT Ⓒ Clear Thought Consulting Ltd
    56. 56. @bryonythomas | @clear_thinking SOCIAL MEDIA STARTER KIT http://bit.ly/clear-thought-training From £199 Ⓒ Clear Thought Consulting Ltd
    57. 57. www.clear-thought.co.uk

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