Online Word of Mouth

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

1 comments

Comments 1 - 1 of 1 previous next Post a comment

Post a comment
Embed Video
Edit your comment Cancel

12 Favorites

Online Word of Mouth - Presentation Transcript

  1. ONLINE W.O.M Harnessing the Power of the Internet 22 Sept 2009
  2.  
  3. Ⓒ Clear Thought Consulting Ltd
  4. Ⓒ Clear Thought Consulting Ltd
  5. Ⓒ Clear Thought Consulting Ltd
  6. Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  7. Ⓒ Clear Thought Consulting Ltd 83% B2B Buyers Researched Online 51% B2B Buyers Purchased Online Source: Stuart Small, Google, Marketing Week Conference Feb 2008
  8. Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  9. Ⓒ Clear Thought Consulting Ltd
  10. Ⓒ Clear Thought Consulting Ltd
  11. Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  12. BE PROVEN BE THERE BE RELEVANT Ⓒ Clear Thought Consulting Ltd
    • 10 FREE things you can do to increase your online footprint:
      • Ensure all company & all employees have a LinkedIn profile
      • Join or set-up an interest group on LinkedIn
      • Set-up a SlideShare space, link it to your LinkedIn profile
      • Set-up a You-Tube Channel or Facebook page (if appropriate)
      • Set-up a company Twitter Feed
      • Bookmark your content (StumbleUpon, Digg, Delicious, etc)
      • Set up a BT Tradespace profile
      • Set-up Google, BlogSpot and Wordpress identities
      • Comment on, or become a contributor to, blogs and forums
      • Regularly update email signatures with new content
    (c) Clear Thought Consulting Ltd BE THERE
    • 10 FREE things you can do to draw people into your online circle:
      • Post snappy links to content via Twitter, Status, Email footer, etc.
      • Post regular interesting short blogs (10 mins)
      • Prepare deeper content like pressos, papers and articles (20 mins)
      • Give each of your team an area of expertise to track and comment
      • Post details of other people’s content relevant to your audience
      • Comment on industry news and happenings… in real time
      • Make sure all employees regularly update online statuses
      • Follow-up traditional touch-points with online contact
      • Gather permissions to send email updates
      • Ask intelligent questions in online forums
    BE RELEVANT Ⓒ Clear Thought Consulting Ltd
    • 10 FREE (or nearly!) things you can do to prove yourself online:
      • Written case studies on your site, Blog, etc.
      • 140 character lines to link back to your case studies, articles, etc.
      • Post case study videos on your site, You-Tube channel, etc.
      • Post webcasts and presentations on your site, SlideShare, etc.
      • Post product demos on You-Tube, SlideShare, etc.
      • Re-use the words of others about your products and services
      • Provide intelligent answers to questions posted in Forums, Groups
      • Run live Q&A sessions via Twitter
      • Add a customer feedback / rating system to your site, blog, etc and re-use the positive feedback
      • Ask LinkedIn contacts for endorsements
    BE PROVEN Ⓒ Clear Thought Consulting Ltd
  13. Paper one: Pre-delinquency Paper two: Collections Paper three: Recoveries
  14. Ⓒ Clear Thought Consulting Ltd
  15. REMEMBER…
    • Content is king
    • It is only one part of your toolkit
    • It is a tap – not the funnel
    • And…
    Ⓒ Clear Thought Consulting Ltd
  16. (c) Clear Thought Consulting Ltd Ⓒ Clear Thought Consulting Ltd
  17.  

+ Clear Thought Consulting LtdClear Thought Consulting Ltd, 1 month ago

custom

2044 views, 12 favs, 1 embeds more stats

This half-hour presentation shows where online word more

More info about this document

© All Rights Reserved

Go to text version

  • Total Views 2044
    • 2037 on SlideShare
    • 7 from embeds
  • Comments 1
  • Favorites 12
  • Downloads 0
Most viewed embeds
  • 7 views on http://www.slideshare.net

more

All embeds
  • 7 views on http://www.slideshare.net

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories