ONLINE W.O.M Harnessing the Power of the Internet 22 Sept 2009

Ⓒ Clear Thought Consulting Ltd

Ⓒ Clear Thought Consulting Ltd

Ⓒ Clear Thought Consulting Ltd

Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase

Ⓒ Clear Thought Consulting Ltd 83% B2B Buyers Researched Online 51% B2B Buyers Purchased Online Source: Stuart Small, Google, Marketing Week Conference Feb 2008

Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase

Ⓒ Clear Thought Consulting Ltd

Ⓒ Clear Thought Consulting Ltd

Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase

BE PROVEN BE THERE BE RELEVANT Ⓒ Clear Thought Consulting Ltd

10 FREE things you can do to increase your online footprint: Ensure all company & all employees have a LinkedIn profile Join or set-up an interest group on LinkedIn Set-up a SlideShare space, link it to your LinkedIn profile Set-up a You-Tube Channel or Facebook page (if appropriate) Set-up a company Twitter Feed Bookmark your content (StumbleUpon, Digg, Delicious, etc) Set up a BT Tradespace profile Set-up Google, BlogSpot and Wordpress identities Comment on, or become a contributor to, blogs and forums Regularly update email signatures with new content (c) Clear Thought Consulting Ltd BE THERE

10 FREE things you can do to increase your online footprint:

Ensure all company & all employees have a LinkedIn profile

Join or set-up an interest group on LinkedIn

Set-up a SlideShare space, link it to your LinkedIn profile

Set-up a You-Tube Channel or Facebook page (if appropriate)

Set-up a company Twitter Feed

Bookmark your content (StumbleUpon, Digg, Delicious, etc)

Set up a BT Tradespace profile

Set-up Google, BlogSpot and Wordpress identities

Comment on, or become a contributor to, blogs and forums

Regularly update email signatures with new content

10 FREE things you can do to draw people into your online circle: Post snappy links to content via Twitter, Status, Email footer, etc. Post regular interesting short blogs (10 mins) Prepare deeper content like pressos, papers and articles (20 mins) Give each of your team an area of expertise to track and comment Post details of other people’s content relevant to your audience Comment on industry news and happenings… in real time Make sure all employees regularly update online statuses Follow-up traditional touch-points with online contact Gather permissions to send email updates Ask intelligent questions in online forums BE RELEVANT Ⓒ Clear Thought Consulting Ltd

10 FREE things you can do to draw people into your online circle:

Post snappy links to content via Twitter, Status, Email footer, etc.

Post regular interesting short blogs (10 mins)

Prepare deeper content like pressos, papers and articles (20 mins)

Give each of your team an area of expertise to track and comment

Post details of other people’s content relevant to your audience

Comment on industry news and happenings… in real time

Make sure all employees regularly update online statuses

Follow-up traditional touch-points with online contact

Gather permissions to send email updates

Ask intelligent questions in online forums

10 FREE (or nearly!) things you can do to prove yourself online: Written case studies on your site, Blog, etc. 140 character lines to link back to your case studies, articles, etc. Post case study videos on your site, You-Tube channel, etc. Post webcasts and presentations on your site, SlideShare, etc. Post product demos on You-Tube, SlideShare, etc. Re-use the words of others about your products and services Provide intelligent answers to questions posted in Forums, Groups Run live Q&A sessions via Twitter Add a customer feedback / rating system to your site, blog, etc and re-use the positive feedback Ask LinkedIn contacts for endorsements BE PROVEN Ⓒ Clear Thought Consulting Ltd

10 FREE (or nearly!) things you can do to prove yourself online:

Written case studies on your site, Blog, etc.

140 character lines to link back to your case studies, articles, etc.

Post case study videos on your site, You-Tube channel, etc.

Post webcasts and presentations on your site, SlideShare, etc.

Post product demos on You-Tube, SlideShare, etc.

Re-use the words of others about your products and services

Provide intelligent answers to questions posted in Forums, Groups

Run live Q&A sessions via Twitter

Add a customer feedback / rating system to your site, blog, etc and re-use the positive feedback

Ask LinkedIn contacts for endorsements

Paper one: Pre-delinquency Paper two: Collections Paper three: Recoveries

Ⓒ Clear Thought Consulting Ltd

REMEMBER… Content is king It is only one part of your toolkit It is a tap – not the funnel And… Ⓒ Clear Thought Consulting Ltd

Content is king

It is only one part of your toolkit

It is a tap – not the funnel

And…

(c) Clear Thought Consulting Ltd Ⓒ Clear Thought Consulting Ltd