Clear Thought Consulting | An Introduction

Clear thought
An introduction

Making marketing pay
Clear Thought Consulting works with small businesses to provide the marketing strategies, skills, suppliers and set-up that they need to become bigger businesses.
June, 2009
© Clear Thought Consulting Ltd. | An Introduction

Clients who get the most from working with us tend to sell products or services that require a little thought - usually, but not always, in a business to business setting.
June, 2009

Clients who get the most from working with us tend to sell products or services that require a little thought - usually, but not always, in a business to business setting.
Our purpose is setting businesses up with free-flowing sales funnels with campaigns to fill from the top, and the skills and tools to move people through the decision-making process from suspect to sale.
June, 2009

What we do
A typical Clear Thought engagement involves the preparation of a marketing strategy and a review and refresh of the marketing operation to deliver that strategy.
June, 2009

What we do
This will usually identify key investment projects in marketing enablers, such as brand, web infrastructure and the appointment of key marketing suppliers to get the client equipped to make marketing pay.
June, 2009

What we do
This will usually identify key investment projects in marketing enablers, such as brand, web infrastructure and the appointment of key marketing suppliers to get the client equipped to make marketing pay.
From this point forward, our role is in maintaining momentum, measuring effectiveness and driving continuous improvement.
June, 2009

Three key services
June, 2009

A typical programme
Following an initial gap analysis of the sales funnel within a client company, a programme will usually consist of three inter-dependent streams.
June, 2009

A typical programme
Following an initial gap analysis of the sales funnel within a client company, a programme will usually consist of three inter-dependent streams.
Message matrix
Brand visuals
Tone of voice
Web refresh
CRM delivery
Sales toolkit
Digital campaigns
Public relations
Customer comms
June, 2009

Who we are
Client experience covers charity, consumer, professional services and IT. The common theme is that in all cases the purchasing process is a thoughtful one, usually involving more than one person.
June, 2009

Who we are
Maintaining core skills is an absolute passion, this includes ongoing learning and professional qualifications, including MBA with distinction and CIM Diploma.
June, 2009

Who we are
Maintaining core skills is an absolute passion, this includes ongoing learning and professional qualifications, including MBA with distinction and CIM Diploma.
Clients are provided with regular face-to-face contact and sophisticated online collaboration tools and project management systems to ensure best possible ongoing communication.
June, 2009

The view from out there
“Bryony is an exceptionally committed, enthusiastic and focused marketing professional, with great communication skills. Very good at spotting issues and articulating them in language people understand.”
Tim Pullan, Commercial Director, Experian
June, 2009

“Bryony is a first class marketing professional;
she has clarity of vision and can back that up with a strong focus on delivery and a
no-nonsense approach.”
Chris Archer-Brown, Managing Partner, ClarityBlue
June, 2009

“Bryony is a first class marketing professional;
she has clarity of vision and can back that up with a strong focus on delivery and a
no-nonsense approach.”
Chris Archer-Brown, Managing Partner, ClarityBlue
“Bryony is a breath of fresh air for organisations - straightforward, hard working but above all a she gets things done, to time, to budget and without taking shortcuts on quality of delivery.”
John Sharman, Sales & Marketing Director, Fraudscreen
June, 2009

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