delivers brand e-commerce success
CLEARgo company credential July 2014
BRAND E-COMMERCE AGNECY
that focuses on your digital business success
E-COMMERCE SOLUTIONS
FOR BRANDS SINCE 2009
SERVICING DIGITAL
BUSINESSES
AT ALL STAGES
PLAN
E-Business
Strategy
BUILD
Online Branding,
User Experience & Technology
GR...
GLOBAL, CHINA & LOCAL
E-COMMERCE EXPERTISE
HK
Global /
Asia Pacific
China Hong Kong
E-COMMERCE
STRATEGIC PLANNING
• Set Brand eCommerce vision & target
• Perform market & competitive analysis
• Establish Om...
Brand.com + Marketplaces
(e.g. Tmall)
E-COMMERCE / OMNI-CHANNEL
CHANNEL DEVELOPMENT
CONVERSION OPTIMIZED
MULTI-SCREEN
UX & CREATIVE DESIGN
OFFICIAL
MAGENTO GOLD
SOLUTION PARTNER
WITH CERTIFIED TEAM
EXPERIENCED IN
MAGENTO ENTERPRISE &
COMMUNITY
IMPLEMENTATIONS
Jebsen Fine Wine J Select
by Jebsen Consumer
Q&Q
by Citizen ...
EXPERIENCED IN
COMPLEX INTEGRATION
SUPER BOOK CITY by Sino United Publishing
MAGENTO ENTERPRISE / MULTI-SITE
SAP ERP, CRM,...
SITE BUILD
METHODOLOGY
Assimilate all
marketplace, company,
competitive, market
opportunity information
relevant to the
en...
CASE STUDY - ASHFORD
http://ashford.tmall.hk
• Setup of Ashford Flagship Store at
Tmall International
• Data & Process Int...
E-COMMERCE
OPERATIONS MANAGEMENT
COMPLETE OPERATIONS OUTSOURCING
ACTIVELY DRIVE BUSINESS GROWTH
PERFORMANCE BASED
CASE STUDY – Q&Q (A brand from Citizen)
MAGENTO ENTERPRISE DEVELOPMENT
GLOBAL E-COMMERCE MANAGEMENT
CUSTOMER SERVICE, INVE...
CASE STUDY – TOUGH Jeansmith by Bauhaus
http://toughjeansmith.tmall.com
• Setup & Management of TOUGH Jeansmith Flagship S...
Acquisition Conversion Retention Amplification
Measurement & Analysis
Platform Maintenance & Enhancement
DRIVE GROWTH
BUIL...
Website
Traffic
Organic
Search
Paid
Search
Display
Ads
CSE
Product
Search
Affiliate
Marketing
E-DM
Social
Media
BUILD TRAF...
Active
Purchasers
Educate
Homepage / Landing Page
Browse Products
Add to Cart
Checkout
IMPROVE
CONVERSION &
AVERAGE ORDER
...
New
Member
(Subscriber)
First
Purchase
Repeat
Purchases
Churned
Best
Customers
• On-boarding series
• Welcome discount
• 1...
Pre-integration module created by CLEARgo to
synchronize Magento data with ExactTarget
including:
- Customers
- Orders
- P...
淘宝
聚划算
直通车
站内
活动
淘金
币
一淘广告
淘帮
派
钻石展
位
淘宝客
TMALL MARKETING
DRIVE GROWTH UNDER TMALL UNIQUE ECO-SYSTEM
CASE STUDY – GP Batte...
Proprietary solution developed by
CLEARgo
• a multichannel & multimarket solution
that integrate eBay, Magento and other
e...
OUR DIFFERENTIATION
MULTI-CHANNEL / GLOBAL+CHINA
END-TO-END E-COMMERCE EXPERTISE
INDUSTRY RECOGNITION
Red Herring Asia 100 Award Winner
Named a Winner of 2013 Red Herring Top 100
Asia Award given to the ...
THANK YOU
for your time & attention
For more information, please contact:
Charles Chan
charles@cleargo.com
+852 9470 6088
...
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CLEARgo Credential 2014 - Brand eCommerce Agency in Hong Kong and China

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CLEARgo company credential June 2014

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CLEARgo Credential 2014 - Brand eCommerce Agency in Hong Kong and China

  1. 1. delivers brand e-commerce success CLEARgo company credential July 2014
  2. 2. BRAND E-COMMERCE AGNECY that focuses on your digital business success
  3. 3. E-COMMERCE SOLUTIONS FOR BRANDS SINCE 2009
  4. 4. SERVICING DIGITAL BUSINESSES AT ALL STAGES PLAN E-Business Strategy BUILD Online Branding, User Experience & Technology GROW Performance Marketing, CRM & Conversion Optimization OPERATE Day-to-day Management of the Online Business
  5. 5. GLOBAL, CHINA & LOCAL E-COMMERCE EXPERTISE HK Global / Asia Pacific China Hong Kong
  6. 6. E-COMMERCE STRATEGIC PLANNING • Set Brand eCommerce vision & target • Perform market & competitive analysis • Establish Omni-Channel eCommerce strategy • User experience design • Technology selection & infrastructure planning • Operations process design • Go to market planning
  7. 7. Brand.com + Marketplaces (e.g. Tmall) E-COMMERCE / OMNI-CHANNEL CHANNEL DEVELOPMENT
  8. 8. CONVERSION OPTIMIZED MULTI-SCREEN UX & CREATIVE DESIGN
  9. 9. OFFICIAL MAGENTO GOLD SOLUTION PARTNER WITH CERTIFIED TEAM
  10. 10. EXPERIENCED IN MAGENTO ENTERPRISE & COMMUNITY IMPLEMENTATIONS Jebsen Fine Wine J Select by Jebsen Consumer Q&Q by Citizen Watch Cartridges Direct Super Book City by Sino United Publishing Life Nutrition PuzhenProactiv
  11. 11. EXPERIENCED IN COMPLEX INTEGRATION SUPER BOOK CITY by Sino United Publishing MAGENTO ENTERPRISE / MULTI-SITE SAP ERP, CRM, DRM & SUPPLIER INTEGRATION OVER 1M SKUs BUY ONLINE IN-STORE PICKUP FULLY REDUNDANT INRASTRUCTURE JEBSEN FINE WINES MAGENTO ENTERPRISE ORACLE ERP & WMS INTEGRATION PC + MOBILE VERSIONS DELIVERY SCHEDULING LIFE NUTRITION MAGENTO COMMUNITY MULTI-SITE, MULTI-COUNTRY SAP ERP INTEGRATION PC + MOBILE VERSIONS
  12. 12. SITE BUILD METHODOLOGY Assimilate all marketplace, company, competitive, market opportunity information relevant to the engagement objective Define eCommerce business goals, target markets, business models and high level requirements User experience design, Creative concepts and Technical design & specifications, etc. DefineDiscover Design Develop Deploy Frontend development, Magento configurations and custom module development and integration, extensive QA, etc. Deliver the final solution. Deploy measurement strategy to refine efforts, Maintenance, Performance optimization, etc. The goal of our process is to provide consistent procedures for all engagement steps which encourage usage of best practices, while providing clients with greater clarity of expectations, weekly progress reports, and a higher degree of project organization. 5D Process helps us achieve on-time and on-budget solutions.
  13. 13. CASE STUDY - ASHFORD http://ashford.tmall.hk • Setup of Ashford Flagship Store at Tmall International • Data & Process Integration between Tmall and Ashford.com CHINA E-COMMERCE TMALL SETUP & INTEGRTION SERVICE
  14. 14. E-COMMERCE OPERATIONS MANAGEMENT COMPLETE OPERATIONS OUTSOURCING ACTIVELY DRIVE BUSINESS GROWTH PERFORMANCE BASED
  15. 15. CASE STUDY – Q&Q (A brand from Citizen) MAGENTO ENTERPRISE DEVELOPMENT GLOBAL E-COMMERCE MANAGEMENT CUSTOMER SERVICE, INVENTORY & FULFILLENT MANAGEMENT
  16. 16. CASE STUDY – TOUGH Jeansmith by Bauhaus http://toughjeansmith.tmall.com • Setup & Management of TOUGH Jeansmith Flagship Store at Tmall • Day-to-day marketing & operational management of the site including Tmall store front design, product update (including product photography & content), Tmall marketing & promotions, customer services, etc.
  17. 17. Acquisition Conversion Retention Amplification Measurement & Analysis Platform Maintenance & Enhancement DRIVE GROWTH BUILD TRAFFIC, OPTIMIZE CONVERSION, RETAIN & GROW CUSTOMERS
  18. 18. Website Traffic Organic Search Paid Search Display Ads CSE Product Search Affiliate Marketing E-DM Social Media BUILD TRAFFIC GOOGLE CERTIFIED PARTNER
  19. 19. Active Purchasers Educate Homepage / Landing Page Browse Products Add to Cart Checkout IMPROVE CONVERSION & AVERAGE ORDER VALUE TRAFFIC & DATA ANALYSIS A/B TESTING ABANDONED CART RECOVERY REMARKETING PROGRAM
  20. 20. New Member (Subscriber) First Purchase Repeat Purchases Churned Best Customers • On-boarding series • Welcome discount • 1st purchase push • Browse retargeting • Newsletter • Post-purchase Cross-Sell / Up-Sell • Browse Retargeting • Repurchase Alert • Newsletter • Post-purchase Cross-Sell / Up-Sell • Review Solicitation • Browse Retargeting • Repurchase Alert • Loyalty Update • Member-get-member • Newsletter • Best customer care & reward • Loyalty Update • Member-get- member • Win-back Offer Series DRIVE CUSTOMER LIFETIME VALUE AUTOMATED, PERSONALIZED, TRIGGERED COMMUNICATIONS OFFICIAL PARTNER OF SALESFORCE’S EXACTTARGET MARKETING CLOUD
  21. 21. Pre-integration module created by CLEARgo to synchronize Magento data with ExactTarget including: - Customers - Orders - Products - Reviews Automatic calculation of RFM data for lifecycle- based segmentation - Inactivated Customers - One-off Customers - Repeated Customers - Best Customers - Churned Customers EXACTTARGET & MAGENTO INTEGRATION BY CLEARgo
  22. 22. 淘宝 聚划算 直通车 站内 活动 淘金 币 一淘广告 淘帮 派 钻石展 位 淘宝客 TMALL MARKETING DRIVE GROWTH UNDER TMALL UNIQUE ECO-SYSTEM CASE STUDY – GP Batteries • Tmall Campaign Design & Setup • Adwords & Display Ad Management
  23. 23. Proprietary solution developed by CLEARgo • a multichannel & multimarket solution that integrate eBay, Magento and other ecommerce platforms • enable medium to large sellers at marketplace to sell in multichannel • simply management workflow • insights on channel performance Magento, eBay & PayPal integration Coming Soon - Tmall integration MULTI-CHANNEL INTEGRATION
  24. 24. OUR DIFFERENTIATION MULTI-CHANNEL / GLOBAL+CHINA END-TO-END E-COMMERCE EXPERTISE
  25. 25. INDUSTRY RECOGNITION Red Herring Asia 100 Award Winner Named a Winner of 2013 Red Herring Top 100 Asia Award given to the top 100 private technology companies based in Asia driving innovation.
  26. 26. THANK YOU for your time & attention For more information, please contact: Charles Chan charles@cleargo.com +852 9470 6088 http://www.cleargo.com
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