CLEARgo Credential 2014 - Brand eCommerce Agency in Hong Kong and China

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  • 1. delivers brand e-commerce success CLEARgo company credential July 2014
  • 2. BRAND E-COMMERCE AGNECY that focuses on your digital business success
  • 3. E-COMMERCE SOLUTIONS FOR BRANDS SINCE 2009
  • 4. SERVICING DIGITAL BUSINESSES AT ALL STAGES PLAN E-Business Strategy BUILD Online Branding, User Experience & Technology GROW Performance Marketing, CRM & Conversion Optimization OPERATE Day-to-day Management of the Online Business
  • 5. GLOBAL, CHINA & LOCAL E-COMMERCE EXPERTISE HK Global / Asia Pacific China Hong Kong
  • 6. E-COMMERCE STRATEGIC PLANNING • Set Brand eCommerce vision & target • Perform market & competitive analysis • Establish Omni-Channel eCommerce strategy • User experience design • Technology selection & infrastructure planning • Operations process design • Go to market planning
  • 7. Brand.com + Marketplaces (e.g. Tmall) E-COMMERCE / OMNI-CHANNEL CHANNEL DEVELOPMENT
  • 8. CONVERSION OPTIMIZED MULTI-SCREEN UX & CREATIVE DESIGN
  • 9. OFFICIAL MAGENTO GOLD SOLUTION PARTNER WITH CERTIFIED TEAM
  • 10. EXPERIENCED IN MAGENTO ENTERPRISE & COMMUNITY IMPLEMENTATIONS Jebsen Fine Wine J Select by Jebsen Consumer Q&Q by Citizen Watch Cartridges Direct Super Book City by Sino United Publishing Life Nutrition PuzhenProactiv
  • 11. EXPERIENCED IN COMPLEX INTEGRATION SUPER BOOK CITY by Sino United Publishing MAGENTO ENTERPRISE / MULTI-SITE SAP ERP, CRM, DRM & SUPPLIER INTEGRATION OVER 1M SKUs BUY ONLINE IN-STORE PICKUP FULLY REDUNDANT INRASTRUCTURE JEBSEN FINE WINES MAGENTO ENTERPRISE ORACLE ERP & WMS INTEGRATION PC + MOBILE VERSIONS DELIVERY SCHEDULING LIFE NUTRITION MAGENTO COMMUNITY MULTI-SITE, MULTI-COUNTRY SAP ERP INTEGRATION PC + MOBILE VERSIONS
  • 12. SITE BUILD METHODOLOGY Assimilate all marketplace, company, competitive, market opportunity information relevant to the engagement objective Define eCommerce business goals, target markets, business models and high level requirements User experience design, Creative concepts and Technical design & specifications, etc. DefineDiscover Design Develop Deploy Frontend development, Magento configurations and custom module development and integration, extensive QA, etc. Deliver the final solution. Deploy measurement strategy to refine efforts, Maintenance, Performance optimization, etc. The goal of our process is to provide consistent procedures for all engagement steps which encourage usage of best practices, while providing clients with greater clarity of expectations, weekly progress reports, and a higher degree of project organization. 5D Process helps us achieve on-time and on-budget solutions.
  • 13. CASE STUDY - ASHFORD http://ashford.tmall.hk • Setup of Ashford Flagship Store at Tmall International • Data & Process Integration between Tmall and Ashford.com CHINA E-COMMERCE TMALL SETUP & INTEGRTION SERVICE
  • 14. E-COMMERCE OPERATIONS MANAGEMENT COMPLETE OPERATIONS OUTSOURCING ACTIVELY DRIVE BUSINESS GROWTH PERFORMANCE BASED
  • 15. CASE STUDY – Q&Q (A brand from Citizen) MAGENTO ENTERPRISE DEVELOPMENT GLOBAL E-COMMERCE MANAGEMENT CUSTOMER SERVICE, INVENTORY & FULFILLENT MANAGEMENT
  • 16. CASE STUDY – TOUGH Jeansmith by Bauhaus http://toughjeansmith.tmall.com • Setup & Management of TOUGH Jeansmith Flagship Store at Tmall • Day-to-day marketing & operational management of the site including Tmall store front design, product update (including product photography & content), Tmall marketing & promotions, customer services, etc.
  • 17. Acquisition Conversion Retention Amplification Measurement & Analysis Platform Maintenance & Enhancement DRIVE GROWTH BUILD TRAFFIC, OPTIMIZE CONVERSION, RETAIN & GROW CUSTOMERS
  • 18. Website Traffic Organic Search Paid Search Display Ads CSE Product Search Affiliate Marketing E-DM Social Media BUILD TRAFFIC GOOGLE CERTIFIED PARTNER
  • 19. Active Purchasers Educate Homepage / Landing Page Browse Products Add to Cart Checkout IMPROVE CONVERSION & AVERAGE ORDER VALUE TRAFFIC & DATA ANALYSIS A/B TESTING ABANDONED CART RECOVERY REMARKETING PROGRAM
  • 20. New Member (Subscriber) First Purchase Repeat Purchases Churned Best Customers • On-boarding series • Welcome discount • 1st purchase push • Browse retargeting • Newsletter • Post-purchase Cross-Sell / Up-Sell • Browse Retargeting • Repurchase Alert • Newsletter • Post-purchase Cross-Sell / Up-Sell • Review Solicitation • Browse Retargeting • Repurchase Alert • Loyalty Update • Member-get-member • Newsletter • Best customer care & reward • Loyalty Update • Member-get- member • Win-back Offer Series DRIVE CUSTOMER LIFETIME VALUE AUTOMATED, PERSONALIZED, TRIGGERED COMMUNICATIONS OFFICIAL PARTNER OF SALESFORCE’S EXACTTARGET MARKETING CLOUD
  • 21. Pre-integration module created by CLEARgo to synchronize Magento data with ExactTarget including: - Customers - Orders - Products - Reviews Automatic calculation of RFM data for lifecycle- based segmentation - Inactivated Customers - One-off Customers - Repeated Customers - Best Customers - Churned Customers EXACTTARGET & MAGENTO INTEGRATION BY CLEARgo
  • 22. 淘宝 聚划算 直通车 站内 活动 淘金 币 一淘广告 淘帮 派 钻石展 位 淘宝客 TMALL MARKETING DRIVE GROWTH UNDER TMALL UNIQUE ECO-SYSTEM CASE STUDY – GP Batteries • Tmall Campaign Design & Setup • Adwords & Display Ad Management
  • 23. Proprietary solution developed by CLEARgo • a multichannel & multimarket solution that integrate eBay, Magento and other ecommerce platforms • enable medium to large sellers at marketplace to sell in multichannel • simply management workflow • insights on channel performance Magento, eBay & PayPal integration Coming Soon - Tmall integration MULTI-CHANNEL INTEGRATION
  • 24. OUR DIFFERENTIATION MULTI-CHANNEL / GLOBAL+CHINA END-TO-END E-COMMERCE EXPERTISE
  • 25. INDUSTRY RECOGNITION Red Herring Asia 100 Award Winner Named a Winner of 2013 Red Herring Top 100 Asia Award given to the top 100 private technology companies based in Asia driving innovation.
  • 26. THANK YOU for your time & attention For more information, please contact: Charles Chan charles@cleargo.com +852 9470 6088 http://www.cleargo.com