Who better to promote your next marketing campaign than your own team?

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Consider these three tips when planning your next marketing blitz!

The most successful external marketing campaigns aren’t just about the results! Most companies have a great opportunity to generate excitement internally as well when they launch a marketing campaign – yielding results that will go far for company morale and campaign buy-in.

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Who better to promote your next marketing campaign than your own team?

  1. 1. Who better to promote your next marketing campaign than your own team?Consider these three tips when planning your next marketing blitz!The most successful external marketing campaigns aren’t just about the results! Mostcompanies have a great opportunity to generate excitement internally as well whenthey launch a marketing campaign – yielding results that will go far for companymorale and campaign buy-in.While those of you reading this blog would put ROIas a top contender for marketing campaignoutcomes. I am willing to bet the internal upshotswill be a welcome result of the investment.So how do you accomplish both objectives withyour next marketing campaign: ROI and CompanyMorale? It’s simple – keep BOTH external andinternal audiences in mind. When crafting theexternal campaign, define the standard criteria: audience, purpose, objective,medium, etc. But instead of ending it there and having one individual or one groupbuild everything out, utilize the entire company as a collective think tank.The success of the campaign often depends on its promotion by your inside team. Takethe time to get to know what they think is best for a campaign and utilize them for allof their creative thinking and suggestions for ways to make your marketing campaign asuccess! Keep employees involved in the whole process of development, not just thepromotion of the end result. Next time you start to bring a marketing campaigntogether, consider these ways to involve your team:1. Engage Employees at the Planning StageAt the start of your marketing campaign planning, involve a representativegroup of employees in the strategy meetings and development sessions.Encourage employees to share their opinions about the direction you aretaking, and give them opportunities to chime in with feedback and ideas.It’samazing how creative employees can be when given the opportunity – andoften times they have ideas you would have never thought of! The moreinvolved employees are in the marketing campaign planning, brainstormingthemes (even if theirs isn’t chosen), ironing out logistics – the more fired-upthey will in supporting the campaign.2. Take a VoteAfter the marketing campaign ideas are shared, determine which three ideasyou like best and would be happy with as the campaign theme, then invite theemployees on the committee – or you could even open it up company-wide – tovote on the top picks.
  2. 2. 3. Make it FunThe most important part of the marketing campaign is the energy behind it.Make this experience a positive and fun moment for the whole company. Host amarketing campaign launch party where you can share all the components ofthe campaign, make sure all employees understand the messages beingcommunicated and know how to respond should a prospect ask questions, andcelebrate the campaign launch. This can be as simple as bringing in bagels andcoffee or providing an afternoon snack-break to officially mark the launch; oryou can go all out and have buttons or t-shirts made that reflect the campaigntheme, decorate the office, or launch a contest associated with the campaign.The idea here is to create positive energy and excitement.These ideas could be just what you need to jump-start your next marketing campaign.Give your employees that extra boost of encouragement and create energy amongstthe team that can’t be stopped. It is a step often overlooked, but can be incrediblyeffective in generating greater campaign success. So engage your team on your nextmarketing campaign, and let us know the results!

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