Your SlideShare is downloading. ×
To Share or Not to Share, That is the Question
To Share or Not to Share, That is the Question
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

To Share or Not to Share, That is the Question

39

Published on

Do you share your employer’s content across your personal social media sites? Things like infographics, blogs and other shareable content? You should be! I’ve had several conversations recently with …

Do you share your employer’s content across your personal social media sites? Things like infographics, blogs and other shareable content? You should be! I’ve had several conversations recently with companies who actively post on social networks. Surprisingly, none of these companies encouraged their employees to share company content on their personal social media profiles. The reason?

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
39
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. To Share or Not to Share, That is the Question Do you share your employer’s content across your personal social media sites? Things like infographics, blogs and other shareable content? You should be! I’ve had several conversations recently with companies who actively post on social networks. Surprisingly, none of these companies encouraged their employees to share company content on their personal social media profiles. The reason? They don’t know anyone personally who would be interested. Some companies mistakenly believe that social media is another outlet to make a sale. And while social media offers incredible opportunity to connect with customers and build relationships that ultimately lead to increased revenue, a team effort in posting and sharing content is one critical component of success. In my mind, looking at social media purely as a sales marketing channel is the absolute opposite of what you want to do. Sharing things like company blog posts, infographics and other media can be informative and helpful to all your social contacts. And here’s the thing: when your social media friends, followers and contacts like, comment or retweet your content, it has the potential to reach thousands of prospective clients! Social media posts serve as a low-pressure way to engage potential clients by starting a dialogue or conversation, much like when making small talk with someone you meet at a conference or event. An added bonus: SEO. Plus, there’s been a ton of chatter about the importance of social media posts to your company’s SEO results. And who doesn’t want to help contribute to the success of the company they work for (okay, there are probably a few, but that’s an entirely different blog post!)? Do your part on social media. I think all employees have the potential to make an impact for their employers via social media, whether that’s through LinkedIn, Twitter, Facebook or another social media tool. Employers, take note: Your employees will only share content if you provide it. So start sending regular social media updates to your team, and encourage them to share the posts across a range of social media platforms,
  • 2. And employees, do your part to promote your company on social media. You have the potential to make a big impact on your company’s success, and you may just provide helpful information to your social networks. So tell us – do you share your company’s content via social media? What results have you seen?

×