Master Marketing Calls to Action to Avoid Lost Leads
Upcoming SlideShare
Loading in...5
×
 

Master Marketing Calls to Action to Avoid Lost Leads

on

  • 262 views

Here at ClearEdge, we are always looking to share great insights, tips and advice that can help businesses perform and grow. Sometimes it’s our own advice, and sometimes it comes from another ...

Here at ClearEdge, we are always looking to share great insights, tips and advice that can help businesses perform and grow. Sometimes it’s our own advice, and sometimes it comes from another respected and trusted resource. A client of mine recently shared an excellent third-party ebook resource that can provide some great value to any business. It’s the Step-by-Step Guide to Mastering the Design & Copy of Calls-to-Action, and it is a free download from HubSpot. It’s definitely a worthy investment of your time!

Statistics

Views

Total Views
262
Views on SlideShare
262
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft Word

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Master Marketing Calls to Action to Avoid Lost Leads Master Marketing Calls to Action to Avoid Lost Leads Document Transcript

  • Master Marketing Calls to Action to Avoid Lost LeadsHere at ClearEdge, we are always looking to share great insights, tips and advice thatcan help businesses perform and grow. Sometimes it’s our own advice, and sometimesit comes from another respected and trusted resource. A client of mine recentlyshared an excellent third-party ebook resource that can provide some great value toany business. It’s the Step-by-Step Guide to Mastering the Design & Copy of Calls-to-Action, and it is a free download from HubSpot. It’s definitely a worthy investment ofyour time!I read through the nearly 40 pages of information,and I’ve broken down its contest into five simpletakeaways. You can implement these right away inyour landing pages and content marketing, or, if youneed some help with your marketing, ClearEdge ishappy to help!Five key takeaways to create effective calls to action.To get you on the path to effective calls to action, here are my four key takeawaysfrom the ebook:1. Use them everywhere. Whatever your marketing tactic, a call to actionshould be included. They are an essential key to lead generation, and they willhelp every piece of marketing be more effective – from blog posts and landingpages to brochures and social media. Think about what action you want peopleto take before crafting the message, and then get them out there to startgetting results for your business!2. Make them big. The size of your calls to action can have a dramatic impacton their effectiveness. Your goal is to attraction readers or visitors to the callto action so that they…ACT! But good, effective design is also important. Makesure your call to action is big enough to generate attention and get results, butnot so big that it overwhelms your design or distracts from your messaging.
  • 3. Catch their eye. A big call to action helps, but using other “tricks of thetrade” can help improve their effectiveness. Arrows can create a sense ofdirection while creating a flow and guiding visitors to the right place.Unconventional shapes can also help draw eyes to the call to action withoutcreating anything obtrusive. Get creative when it comes to design, and yourcalls to action can be much more effective.4. Focus on text. Research shows that in ads, visitors read more text thangraphical content. So, keep your text clear, concise and action-oriented. Makeit easy for visitors to take action! And keep in mind those design tips – yourgraphical elements should work with your text to create an overall moreeffective call to action. They shouldn’t compete.5. Start with subjects and verbs. This might sound like an elementary schoolgrammar lesson, and it should! We’re taught at a young age to read from leftto right, and in today’s fast-paced society, we’re doing so while trying toquickly glean meaning from what we’re reading. Starting off your calls toaction with subjects and verbs allows readers to get the gist of your messagequickly and effectively, without having to work too hard. It’s the easiest tip tofollow, and the one that can be the most powerful.
  • The full ebook provides a range of information in its 36 pages to help you create moreeffective calls to action, but if you start by implementing these top 5, you’ll be wellon your way to more effective marketing.Have a question about effective calls to action or need help implementing a targetedmarketing strategy? Give us a call!Image courtesy of Stuart Miles / FreeDigitalPhotos.net andStep-by-Step Guide toMastering the Design & Copy of Calls-to-Action