Mobile Marketing

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CLEARBOLD Online Marketing & Website Development's Mark J. Reeves talks about Mobile Marketing, marketing strategy and tools you can use today.

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Mobile Marketing

  1. 1. Mobile Marketing The Enterprise Center at Salem State Presented by Mark J. ReevesCLEARBOLD Online Marketing & Website Development
  2. 2. 2009: 300 million apps downloaded
  3. 3. 2009: 300 million apps downloaded2010: FIVE BILLION apps downloaded
  4. 4. 2009: 200,000 Foursquare users
  5. 5. 2009: 200,000 Foursquare users2010: FIVE MILLION Foursquare users
  6. 6. 2010:
  7. 7. 2010:347% growth in Twitter Mobile usage
  8. 8. 2010:347% growth in Twitter Mobile usage 200 MILLION Mobile Facebook users
  9. 9. 2010: 347% growth in Twitter Mobile usage 200 MILLION Mobile Facebook users100 MILLION YouTube videos played on mobile, every day
  10. 10. 2010: 347% growth in Twitter Mobile usage 200 MILLION Mobile Facebook users100 MILLION YouTube videos played on mobile, every day iPhone #1 camera on Flickr
  11. 11. Angry Birds
  12. 12. Angry BirdsPurchased by 12 MILLION
  13. 13. Angry BirdsPurchased by 12 MILLIONFree version: 30 MILLION
  14. 14. Angry BirdsPurchased by 12 MILLIONFree version: 30 MILLIONAd Revenue: $1M/Month
  15. 15. iPhone Android Blackberry Windows Other 7% 10% 27% 27% 29%Nov 2010 - Jan 2011
  16. 16. Smartphones PCs 101,000,000 0 SalesQ4 2010
  17. 17. Ubiquitous Computing:Real-time, always-on, 24/7
  18. 18. How do you adapt?
  19. 19. Duct Tape Marketing Blog:"The Web and digital interactivity now represents thecenter of the marketing universe...Todays marketermust view their marketing strategies and tactics with aneye on growing the online center and radiating beyondwith spokes that facilitate most of the offlinetransactional functions that drive sales and service."
  20. 20. Duct Tape Marketing Blog:"The Web and digital interactivity now represents thecenter of the marketing universe...Todays marketermust view their marketing strategies and tactics with aneye on growing the online center and radiating beyondwith spokes that facilitate most of the offlinetransactional functions that drive sales and service.""...While lead generation used to consist of broadcastingmessages it must now rely heavily on being found in theright place at the right time."
  21. 21. Online = MobileRight Place, Right Time = Mobile Marketing
  22. 22. 3 ways to Mobile-ize your site1. Build an app2. Build a mobile website3. Use Responsive Web Design
  23. 23. What’s an app?
  24. 24. Can you justify an app?
  25. 25. Can you justify an app?1. Multiple devices = multiple versions2. App store approval3. Expectations
  26. 26. 3 ways to Mobile-ize your site1. Build an app
  27. 27. 3 ways to Mobile-ize your site1. Build an app2. Build a mobile website
  28. 28. Typical Website Web Page Title http://domain.com GoogleCMS
  29. 29. Mobile WebsiteCMS
  30. 30. Mobile Website: Optimize andGET OUT OF THE USER’S WAY
  31. 31. MINI USA
  32. 32. MINI USA
  33. 33. MINI USA
  34. 34. MINI USA
  35. 35. MINI USA
  36. 36. MINI USA
  37. 37. MINI USA
  38. 38. MINI USA
  39. 39. Mobile Website:What about Small Biz?
  40. 40. Realtors
  41. 41. Realtors • Coldwell Banker, Keller Williams
  42. 42. Realtors • Coldwell Banker, Keller Williams • ZipRealty • Zillow • Redfin
  43. 43. Realtors • Coldwell Banker, Keller Williams • ZipRealty • Zillow • Redfin • REALTOR.com • Boston.com
  44. 44. Realtors
  45. 45. Realtors
  46. 46. Realtors • Tiny URL, http://rl.ty
  47. 47. Realtors • Tiny URL, http://rl.ty • http://rl.ty/123 goes directly to listing
  48. 48. Realtors • Tiny URL, http://rl.ty • http://rl.ty/123 goes directly to listing • Prompts user to save property by entering their email, sends them a confirmation
  49. 49. Realtors • Tiny URL, http://rl.ty • http://rl.ty/123 goes directly to listing • Prompts user to save property by entering their email, sends them a confirmation • User is now “stuck” on you
  50. 50. 3 ways to Mobile-ize your site
  51. 51. 3 ways to Mobile-ize your site1. Build an app
  52. 52. 3 ways to Mobile-ize your site1. Build an app2. Build a mobile website
  53. 53. 3 ways to Mobile-ize your site1. Build an app2. Build a mobile website3. Use Responsive Web Design
  54. 54. Typical Website Web Page Title http://domain.com GoogleCMS
  55. 55. Mobile WebsiteCMS
  56. 56. Responsive Design WebsiteCMS
  57. 57. Responsive Website Designrestaurantwebsitesthatwork.com
  58. 58. Mobile • Put strategy & content before designFirst • Focus on business goals & planManifesto better • Build a context-aware, flexible, extensible web platform • Reach more users
  59. 59. Whatelse?
  60. 60. LocationLocationLocation
  61. 61. How do we put our business on the map?
  62. 62. Google Places
  63. 63. Duct Tape Marketing Blog:"The local retailer must get their products and servicesfeatured in the new buying pattern and that clearlymeans being found online and on the mobile device."
  64. 64. Groupon
  65. 65. Foursquare • Check in at locations • Earn points & badges • Follow your friends’ activity and vice versa, within Foursquare • Share your activity & check-ins on social networks
  66. 66. Foursquare • Get exposure when people check into your location • Claim your venue and offer specials • Reward Regulars, Frequency intervals, Best customers, New customers
  67. 67. Foursquare
  68. 68. Yelp
  69. 69. Yelp
  70. 70. Twitter
  71. 71. Twitter
  72. 72. Twitter
  73. 73. Twitter
  74. 74. Marketing is now in our customers’ hands.

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