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Mobile Marketing
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Mobile Marketing

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CLEARBOLD Online Marketing & Website Development's Mark J. Reeves talks about Mobile Marketing, marketing strategy and tools you can use today.

CLEARBOLD Online Marketing & Website Development's Mark J. Reeves talks about Mobile Marketing, marketing strategy and tools you can use today.

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  • 1. Mobile Marketing The Enterprise Center at Salem State Presented by Mark J. ReevesCLEARBOLD Online Marketing & Website Development
  • 2. 2009: 300 million apps downloaded
  • 3. 2009: 300 million apps downloaded2010: FIVE BILLION apps downloaded
  • 4. 2009: 200,000 Foursquare users
  • 5. 2009: 200,000 Foursquare users2010: FIVE MILLION Foursquare users
  • 6. 2010:
  • 7. 2010:347% growth in Twitter Mobile usage
  • 8. 2010:347% growth in Twitter Mobile usage 200 MILLION Mobile Facebook users
  • 9. 2010: 347% growth in Twitter Mobile usage 200 MILLION Mobile Facebook users100 MILLION YouTube videos played on mobile, every day
  • 10. 2010: 347% growth in Twitter Mobile usage 200 MILLION Mobile Facebook users100 MILLION YouTube videos played on mobile, every day iPhone #1 camera on Flickr
  • 11. Angry Birds
  • 12. Angry BirdsPurchased by 12 MILLION
  • 13. Angry BirdsPurchased by 12 MILLIONFree version: 30 MILLION
  • 14. Angry BirdsPurchased by 12 MILLIONFree version: 30 MILLIONAd Revenue: $1M/Month
  • 15. iPhone Android Blackberry Windows Other 7% 10% 27% 27% 29%Nov 2010 - Jan 2011
  • 16. Smartphones PCs 101,000,000 0 SalesQ4 2010
  • 17. Ubiquitous Computing:Real-time, always-on, 24/7
  • 18. How do you adapt?
  • 19. Duct Tape Marketing Blog:"The Web and digital interactivity now represents thecenter of the marketing universe...Todays marketermust view their marketing strategies and tactics with aneye on growing the online center and radiating beyondwith spokes that facilitate most of the offlinetransactional functions that drive sales and service."
  • 20. Duct Tape Marketing Blog:"The Web and digital interactivity now represents thecenter of the marketing universe...Todays marketermust view their marketing strategies and tactics with aneye on growing the online center and radiating beyondwith spokes that facilitate most of the offlinetransactional functions that drive sales and service.""...While lead generation used to consist of broadcastingmessages it must now rely heavily on being found in theright place at the right time."
  • 21. Online = MobileRight Place, Right Time = Mobile Marketing
  • 22. 3 ways to Mobile-ize your site1. Build an app2. Build a mobile website3. Use Responsive Web Design
  • 23. What’s an app?
  • 24. Can you justify an app?
  • 25. Can you justify an app?1. Multiple devices = multiple versions2. App store approval3. Expectations
  • 26. 3 ways to Mobile-ize your site1. Build an app
  • 27. 3 ways to Mobile-ize your site1. Build an app2. Build a mobile website
  • 28. Typical Website Web Page Title http://domain.com GoogleCMS
  • 29. Mobile WebsiteCMS
  • 30. Mobile Website: Optimize andGET OUT OF THE USER’S WAY
  • 31. MINI USA
  • 32. MINI USA
  • 33. MINI USA
  • 34. MINI USA
  • 35. MINI USA
  • 36. MINI USA
  • 37. MINI USA
  • 38. MINI USA
  • 39. Mobile Website:What about Small Biz?
  • 40. Realtors
  • 41. Realtors • Coldwell Banker, Keller Williams
  • 42. Realtors • Coldwell Banker, Keller Williams • ZipRealty • Zillow • Redfin
  • 43. Realtors • Coldwell Banker, Keller Williams • ZipRealty • Zillow • Redfin • REALTOR.com • Boston.com
  • 44. Realtors
  • 45. Realtors
  • 46. Realtors • Tiny URL, http://rl.ty
  • 47. Realtors • Tiny URL, http://rl.ty • http://rl.ty/123 goes directly to listing
  • 48. Realtors • Tiny URL, http://rl.ty • http://rl.ty/123 goes directly to listing • Prompts user to save property by entering their email, sends them a confirmation
  • 49. Realtors • Tiny URL, http://rl.ty • http://rl.ty/123 goes directly to listing • Prompts user to save property by entering their email, sends them a confirmation • User is now “stuck” on you
  • 50. 3 ways to Mobile-ize your site
  • 51. 3 ways to Mobile-ize your site1. Build an app
  • 52. 3 ways to Mobile-ize your site1. Build an app2. Build a mobile website
  • 53. 3 ways to Mobile-ize your site1. Build an app2. Build a mobile website3. Use Responsive Web Design
  • 54. Typical Website Web Page Title http://domain.com GoogleCMS
  • 55. Mobile WebsiteCMS
  • 56. Responsive Design WebsiteCMS
  • 57. Responsive Website Designrestaurantwebsitesthatwork.com
  • 58. Mobile • Put strategy & content before designFirst • Focus on business goals & planManifesto better • Build a context-aware, flexible, extensible web platform • Reach more users
  • 59. Whatelse?
  • 60. LocationLocationLocation
  • 61. How do we put our business on the map?
  • 62. Google Places
  • 63. Duct Tape Marketing Blog:"The local retailer must get their products and servicesfeatured in the new buying pattern and that clearlymeans being found online and on the mobile device."
  • 64. Groupon
  • 65. Foursquare • Check in at locations • Earn points & badges • Follow your friends’ activity and vice versa, within Foursquare • Share your activity & check-ins on social networks
  • 66. Foursquare • Get exposure when people check into your location • Claim your venue and offer specials • Reward Regulars, Frequency intervals, Best customers, New customers
  • 67. Foursquare
  • 68. Yelp
  • 69. Yelp
  • 70. Twitter
  • 71. Twitter
  • 72. Twitter
  • 73. Twitter
  • 74. Marketing is now in our customers’ hands.

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