About Customer experience expert, emphasizing operational consistency. My teams guide companies in cross-organizational engagement for customer experience innovation (ClearAction) and marketing organization efficiency and effectiveness (Marketing Operations Partners).
During 15 years that I managed customer experience improvement and marketing at Fortune 250 firms Sonoco (packaging) and Applied Materials (semiconductor), we were *ahead of our time*, even by today’s standards. We . . .
♦ Designed our surveys to be used directly in strategic planning
♦ Collected customer inputs from multiple influencers of purchase decisions in customer accounts
♦ Conducted workshops with customer feedb...