What's up with cleantech finland?

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Take a peek at how we are planning to boost the growth of Finnish cleantech.

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What's up with cleantech finland?

  1. 1. WHAT’S UPWITH CLEANTECH FINLAND Member event 3 October 2013 Kaisa Hernberg
  2. 2. TEAM Kaisa Hernberg Executive Director Annina Hästö Client Relations Manager Mika Finska Senior Consultant Jani Timonen Communi- cation Specialist Markus Kitunen Communi- cation Specialist Ying Hu Marketing Communi- cation Specialist Marianna Niskanen Project Coordinator Shriya Ramachan- dran Marketing Communi- cation Manager Irina Alexand- rova Marketing Communi- cation Manager Laura Wan Marketing Communi- cation Manager Eero Siitonen Director, Cleantech Finland for China
  3. 3. COMING UP AT CLEANTECH FINLAND
  4. 4. WEWANT TO GIVEYOU MORE More focus Key themes Focused communication More active contact More member events Member care plan More collaboration & networking Theme projects Concept catalyst Solved collaboration More value for money Business opportunities Clearer communication of benefits More visibility in media
  5. 5. NEWWEBSITE www.cleantechfinland.com More visibility for companies More concrete cleantech info More information about member benefits
  6. 6. MORE FOCUS Geographical • China, India, Russia • EU: Germany, Sweden, UK, France • Ones to watch: US, Brazil Topical • Energy and material efficiency • Built environment • Bioenergy and biofuels • Water treatment and purification
  7. 7. Energy and material efficiency Industry consumes 40 % of total world electricity. Finland is among the most efficient countries in the industrial sector. Company fact: Outotec’s flash smelting solutions help to avoid 2.0 million tons of carbon dioxide emissions annually in global metal production.
  8. 8. Built environment The operation of buildings accounts for 40 % of the world’s energy consumption. (UNEP) Company fact: Kone elevators and escalators help to considerably reduce energy consumption in tall buildings.
  9. 9. Bioenergy and biofuels In 2012 23 % of total energy consumption in Finland was from wood-based fuels. (Finnish Forest Industries) Company fact: Metso delivered the world’s largest biomass gasification plant to Vaskiluodon Voima in Vaasa
  10. 10. Water treatment and purification The growing global population and scarcity of resources create a greater need to produce more with less water. Company fact: Kemira provides expertise and tailored combinations of chemicals for water- intensive industries.
  11. 11. NEW CONCEPTS Theme projects Concept catalyst Benchmarking events
  12. 12. THEME PROJECTS
  13. 13. OUTLINE Project organized around specific cleantech theme, e.g. bioenergy Several CTF member companies participating Duration 1 calendar year Several activities, e.g. media events, campaigns
  14. 14. POTENTIAL ACTIVITIES Meetings • Kickoff workshop: Geographical & topical focus, Key messages, Action plan,Touch points w. market opportunities etc. • Quarterly meetings Materials • Speaking notes, cases for Team Finland network • Social media content, e.g. presentations Events • Targeted media activities in Finland • Media events, seminars, networking events etc. in selected target countries • International press releases • Blogging • Social media campaigns • Trade fairs
  15. 15. WHY THEME PROJECTS? More long-term focus for CTF activities Facilitate and increase member- company collaboration Opportunity to build attractive joint offerings Clearer, more relevant messages Clearer communication of end-customer benefits Harness strength of CTF network more efficiently
  16. 16. CONCEPT CATALYST
  17. 17. STRATEGIC FOCUS AREAS Targeted marketing and communication activities “Concept Catalyst” - gateway to large-scale business projects New, digital ways to link company and expert network to global cleantech demand, e.g. SOLVED
  18. 18. What? • Model for seeking large-scale business opportunities and building cleantech company consortia Why? • Marketing alone is not enough, member companies need and want business opportunities How? • Development team led by Ilkka Homanen • Responsible at Cleantech Finland: Senior Consultant Mika Finska • First projects in 2013 - 2014
  19. 19. BENCHMARKING EVENTS Share experiences & ideas around marketing communications topics • Social media • Utilizing CSR in sales and marketing • Suggest a new topic!
  20. 20. KIITOS. TACK. THANKYOU. www.cleantechfinland.com www.solved.fi

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