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Social media in international communication: Building an international b2b social media brand
Social media in international communication: Building an international b2b social media brand
Social media in international communication: Building an international b2b social media brand
Social media in international communication: Building an international b2b social media brand
Social media in international communication: Building an international b2b social media brand
Social media in international communication: Building an international b2b social media brand
Social media in international communication: Building an international b2b social media brand
Social media in international communication: Building an international b2b social media brand
Social media in international communication: Building an international b2b social media brand
Social media in international communication: Building an international b2b social media brand
Social media in international communication: Building an international b2b social media brand
Social media in international communication: Building an international b2b social media brand
Social media in international communication: Building an international b2b social media brand
Social media in international communication: Building an international b2b social media brand
Social media in international communication: Building an international b2b social media brand
Social media in international communication: Building an international b2b social media brand
Social media in international communication: Building an international b2b social media brand
Social media in international communication: Building an international b2b social media brand
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Social media in international communication: Building an international b2b social media brand

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  • 1. Building aninternational B2Bsocial media brandKaisa Hernberg, Cleantech Finland 3 May 2013
  • 2. CLEANTECH FINLANDMISSION: Linking Finnish cleantechexpertise with global demandVISION 2015: Finland positionedglobally as a top cleantech expert
  • 3. CompaniesMunicipalitiesInvestorsOtherstakeholdersTop 80 FinnishcleantechcompaniesMediaDecisionmakersWe connect clients and partners with top cleantech expertise
  • 4. WHATWE DOTargeted marketingand communicationactivities“Concept Catalyst” on thebackground of greatopportunitiesNew, digital ways to linkcompany and expert networkto global cleantech demand, e.g. SOLVED
  • 5. LARGEST ONLINE CLEANTECHCOMMUNITY IN THEWORLDSolved.fi platform for experts Cleantechfinland.comwebsiteTwitter (Eng + Ru), Facebook,LinkedIn,Weibo, SlideShare,Storify – more than 20,000followersWeekly Cleantech Story e-mail bulletin for 800international journalists
  • 6. WHO FOLLOWS US?JournalistsBloggersPolitical decision-makersBusiness executives
  • 7. HOWWE USE OURCHANNELSCategory Functional Engagement PublicityIs used to serve a practicalfunctionIs used to drive engagementwith key target groupsIs used to increase visibilityand public recognitionDigital Newsletter Solved.fi CTF.comSocial YouTube, SlideShare,FlickrTwitter, LinkedIn,Facebook, Weibo,VkontakteWikipedia
  • 8. WHAT HAS DRIVENOUR SUCCESS?
  • 9. Understanding the possibilities ofdigital and social media early onInvesting enough time, money andresourcesOpen-minded experimentationHot topic on a global scaleInteresting content on an active cycle
  • 10. WHAT DOWE MEAN BYINTERESTINGCONTENT?
  • 11. Interesting = concerns more peoplethan just you or your companyDialogue rather than monologueEngagement rather than publishingImpact first, depth second
  • 12. TAKE HOMEBuild an online ecosystem – not justindividual channelsFocus on what you want to achieve –not what you need to publishInvest in proper resourcesContent is key – and you don’t needto produce it all yourself
  • 13. KIITOS.TACK.THANKYOU.www.cleantechfinland.comwww.solved.fi

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