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SOCIAL MEDIA@ CHINA14.05.2013, Ying HU
WHATISSOCIAL MEDIA ?
Media forMessages Distribution, Sharingand ExchangeSOCIAL MEDIA24/7 Active Venues forSocial Interaction andNetworking• Pub...
SOCIAL MEDIA@ CHINA
SOCIAL MEDIA LANDSCAPE IN CHINA
Social media penetration in China:44%88%of Chinese social media users are active.Netizens in China spend an average of 46 ...
SOCIAL MEDIA LANDSCAPE IN CHINA
SINAWEIBOThe leading social media platform in China with over400,000,000 registered users, among which over 230,000are com...
WEIBO is a multimediachannel, as well as a toolfor enterprises todistribute information,engage with brand fans,and build r...
WEIBO = TWITTER + FACEBOOK
WHYINVEST INWEIBO?
WHYWEIBO?VISIBILITY OPPORTUNITYCOMMITMENTRELATIONSHIP
WHYWEIBO?VISIBILITY OPPORTUNITYCOMMITMENTRELATIONSHIP
TAILOREDWEIBO SERVICE• SMEs and MNCs• Events• Campaigns• Short-term or Long-term Visibility
KIITOS.TACK.THANKYOU.
Social media in China
Social media in China
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Social media in China

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What is the social media landscape like in China? How is it different from Western markets? How can companies utilise Chinese social media to boost their business?

Presentation by Cleantech Finland's Marketing Communication Specialist Ying Hu at Cleantech Finland's member event on 14 May 2013.

Published in: Business, Technology
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Transcript of "Social media in China"

  1. 1. SOCIAL MEDIA@ CHINA14.05.2013, Ying HU
  2. 2. WHATISSOCIAL MEDIA ?
  3. 3. Media forMessages Distribution, Sharingand ExchangeSOCIAL MEDIA24/7 Active Venues forSocial Interaction andNetworking• Publicity• Credibility• Branding• PR• Corporate Social Capital• Business Opportunity
  4. 4. SOCIAL MEDIA@ CHINA
  5. 5. SOCIAL MEDIA LANDSCAPE IN CHINA
  6. 6. Social media penetration in China:44%88%of Chinese social media users are active.Netizens in China spend an average of 46 minseach day visiting socialmedia sites.On average, each of Chinese social media users followers8 brands.KEY FACTS597,600,000The number of social media users in Chinasource: www.wearesocial.sg
  7. 7. SOCIAL MEDIA LANDSCAPE IN CHINA
  8. 8. SINAWEIBOThe leading social media platform in China with over400,000,000 registered users, among which over 230,000are companies and 60,000 are government accounts.More than 1/4 of Fortune 500 companies have Sina Weibopresence.Source: Sina Q3 Finacial Report 2012; DCCI, Sept 2012; Sina Weibo Report, Dec 2012
  9. 9. WEIBO is a multimediachannel, as well as a toolfor enterprises todistribute information,engage with brand fans,and build relationshipswith stakeholders.
  10. 10. WEIBO = TWITTER + FACEBOOK
  11. 11. WHYINVEST INWEIBO?
  12. 12. WHYWEIBO?VISIBILITY OPPORTUNITYCOMMITMENTRELATIONSHIP
  13. 13. WHYWEIBO?VISIBILITY OPPORTUNITYCOMMITMENTRELATIONSHIP
  14. 14. TAILOREDWEIBO SERVICE• SMEs and MNCs• Events• Campaigns• Short-term or Long-term Visibility
  15. 15. KIITOS.TACK.THANKYOU.
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