Social media in China
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What is the social media landscape like in China? How is it different from Western markets? How can companies utilise Chinese social media to boost their business? ...

What is the social media landscape like in China? How is it different from Western markets? How can companies utilise Chinese social media to boost their business?

Presentation by Cleantech Finland's Marketing Communication Specialist Ying Hu at Cleantech Finland's member event on 14 May 2013.

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Social media in China Presentation Transcript

  • 1. SOCIAL MEDIA@ CHINA14.05.2013, Ying HU
  • 2. WHATISSOCIAL MEDIA ?
  • 3. Media forMessages Distribution, Sharingand ExchangeSOCIAL MEDIA24/7 Active Venues forSocial Interaction andNetworking• Publicity• Credibility• Branding• PR• Corporate Social Capital• Business Opportunity
  • 4. SOCIAL MEDIA@ CHINA
  • 5. SOCIAL MEDIA LANDSCAPE IN CHINA
  • 6. Social media penetration in China:44%88%of Chinese social media users are active.Netizens in China spend an average of 46 minseach day visiting socialmedia sites.On average, each of Chinese social media users followers8 brands.KEY FACTS597,600,000The number of social media users in Chinasource: www.wearesocial.sg
  • 7. SOCIAL MEDIA LANDSCAPE IN CHINA
  • 8. SINAWEIBOThe leading social media platform in China with over400,000,000 registered users, among which over 230,000are companies and 60,000 are government accounts.More than 1/4 of Fortune 500 companies have Sina Weibopresence.Source: Sina Q3 Finacial Report 2012; DCCI, Sept 2012; Sina Weibo Report, Dec 2012
  • 9. WEIBO is a multimediachannel, as well as a toolfor enterprises todistribute information,engage with brand fans,and build relationshipswith stakeholders.
  • 10. WEIBO = TWITTER + FACEBOOK
  • 11. WHYINVEST INWEIBO?
  • 12. WHYWEIBO?VISIBILITY OPPORTUNITYCOMMITMENTRELATIONSHIP
  • 13. WHYWEIBO?VISIBILITY OPPORTUNITYCOMMITMENTRELATIONSHIP
  • 14. TAILOREDWEIBO SERVICE• SMEs and MNCs• Events• Campaigns• Short-term or Long-term Visibility
  • 15. KIITOS.TACK.THANKYOU.