www.ExecEd-environment.com 610 543 0499Marketing Cleantech to GreenSkepticsTrudy Heller, Ph.D.Executive Education for theE...
www.ExecEd-environment.com 610 543 0499It takes engagement bydecision makers“If you think the business case alone isgoing ...
www.ExecEd-environment.com 610 543 0499Many people who feelpassionately about sustainabilitycannot relate to those who hav...
www.ExecEd-environment.com 610 543 0499I. EngageThe Al Gore QuizFriends ofAl GoreClimateChangeSkepticPrecautionaryPrinciple
www.ExecEd-environment.com 610 543 04992. Synthesize
www.ExecEd-environment.com 610 543 0499“Garbage Can” ofProblems and SolutionsProblems Energy cost Waste disposal Water ...
www.ExecEd-environment.com 610 543 0499II. SynthesizeSecond Industrial Revolution- Natural Capitalism, Hawken, Lovins & Lo...
www.ExecEd-environment.com 610 543 0499III. Be ProvocativeWhich solution is moreadvanced?
www.ExecEd-environment.com 610 543 0499Eliminate the Conceptof Waste
www.ExecEd-environment.com 610 543 0499IV. Use Humor
www.ExecEd-environment.com 610 543 0499V. Be Hopeful… I now have knowledge of many more businessopportunities.…really insp...
www.ExecEd-environment.com 610 543 0499Five Strategies for Dealingwith Green SkepticismI. Engage2. Synthesize3. Give Hope4...
www.ExecEd-environment.com 610 543 0499Thank you!For more information:trudy@ExecEd-environment.comwww.ExecEd-environment.com
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Marketing cleantech to green skeptics

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How do you convince green skeptics that cleantech is good for business?

Presentation by Dr Trudy Heller at Cleantech Finland's member event on 14 May 2013

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Marketing cleantech to green skeptics

  1. 1. www.ExecEd-environment.com 610 543 0499Marketing Cleantech to GreenSkepticsTrudy Heller, Ph.D.Executive Education for theEnvironmentCleantech Finland13 May 2013
  2. 2. www.ExecEd-environment.com 610 543 0499It takes engagement bydecision makers“If you think the business case alone isgoing to win over the bosses, thinkagain... So you have to deal with yourdecision makers as people”--ethical corporation
  3. 3. www.ExecEd-environment.com 610 543 0499Many people who feelpassionately about sustainabilitycannot relate to those who havea harder time understanding theneed for change…..
  4. 4. www.ExecEd-environment.com 610 543 0499I. EngageThe Al Gore QuizFriends ofAl GoreClimateChangeSkepticPrecautionaryPrinciple
  5. 5. www.ExecEd-environment.com 610 543 04992. Synthesize
  6. 6. www.ExecEd-environment.com 610 543 0499“Garbage Can” ofProblems and SolutionsProblems Energy cost Waste disposal Water use/discharge Hazardous materials End of LiferesponsibilitySolutions Design for Env EMS GRI Greenchemistry Life cycleanalysis
  7. 7. www.ExecEd-environment.com 610 543 0499II. SynthesizeSecond Industrial Revolution- Natural Capitalism, Hawken, Lovins & LovinsI. Scarce labor, plentifulnatural resources.II. Now: plentiful labor,scarce resources.Fish, or boats and nets?
  8. 8. www.ExecEd-environment.com 610 543 0499III. Be ProvocativeWhich solution is moreadvanced?
  9. 9. www.ExecEd-environment.com 610 543 0499Eliminate the Conceptof Waste
  10. 10. www.ExecEd-environment.com 610 543 0499IV. Use Humor
  11. 11. www.ExecEd-environment.com 610 543 0499V. Be Hopeful… I now have knowledge of many more businessopportunities.…really inspiring….very intriguing and upliftingIf we have any hopes of a sustainable future, thisform of thinking is the way..
  12. 12. www.ExecEd-environment.com 610 543 0499Five Strategies for Dealingwith Green SkepticismI. Engage2. Synthesize3. Give Hope4. Provoke & 5. Humor
  13. 13. www.ExecEd-environment.com 610 543 0499Thank you!For more information:trudy@ExecEd-environment.comwww.ExecEd-environment.com
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