Hanken guest lecture 190913

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Kaisa Hernberg's presentation on Cleantech that she gave at Hanken School of Economics.

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Hanken guest lecture 190913

  1. 1. GLOBAL BUSINESS CASE: CLEANTECH Kaisa Hernberg 19 September 2013
  2. 2. WHAT IS ”CLEANTECH”?
  3. 3. CLEANTECH = technology, services, solutions, process innovations or products, that • help reduce the environmental load caused by human activity • save energy and natural resources • improve the living environment
  4. 4. Energy and material efficiency Industry consumes 40 % of total world electricity. Finland is among the most efficient countries in the industrial sector. Company fact: Outotec’s flash smelting solutions help to avoid 2.0 million tons of carbon dioxide emissions annually in global metal production.
  5. 5. Built environment The operation of buildings accounts for 40 % of the world’s energy consumption. (UNEP) Company fact: Kone elevators and escalators help to considerably reduce energy consumption in tall buildings.
  6. 6. Bioenergy and biofuels In 2012 23 % of total energy consumption in Finland was from wood-based fuels. (Finnish Forest Industries) Company fact: Metso delivered the world’s largest biomass gasification plant to Vaskiluodon Voima in Vaasa
  7. 7. Water treatment and purification The growing global population and scarcity of resources create a greater need to produce more with less water. Company fact: Kemira provides expertise and tailored combinations of chemicals for water- intensive industries.
  8. 8. CLEANTECH FINLAND MISSION: Linking Finnish cleantech expertise with global demand VISION 2015: Finland positioned globally as a top cleantech expert
  9. 9. Companies Municipalities Investors Other stakeholders Top 80 Finnish cleantech companies Media Decision makers We connect clients and partners with top cleantech expertise
  10. 10. Top 80 Finnish cleantech companies
  11. 11. WHATWE DO Targeted marketing and communication activities “Concept Catalyst” on the background of great opportunities New, digital ways to link company and expert network to global cleantech demand, e.g. SOLVED
  12. 12. WHAT FINPRO DOES Acquisition Candidate Search Market Monitor Sales AcceleratorEntry Options Partner Search International Growth Plan Test Drive Right Markets Sales Channel Development Direct Sales Establishing Company Supplier Evaluation Export Partner Groups Trend Pulse Improving Market Position Establishing Presence Planning Market Entry Preparing Growth Industrial Services
  13. 13. INTERNATIONAL PROGRAMS OPERATED BY FINPRO
  14. 14. FINPRO’S GLOBAL NETWORK
  15. 15. GLOBAL CLEANTECH MARKET
  16. 16. Global cleantech market is worth approx. EUR 2000 billion Prognosis for annual growth:7 % Prognosis for Finnish GDP growth in 2013: 0,0 %
  17. 17. CLEANTECH INVESTMENTS IN AN ENORMOUS SCALE Russia: energy efficiency, waste management China: energy efficiency, reduction of greenhouse gases, carbon emissions, pollution India: solar, bioenergy
  18. 18. FINLAND’S POSITION IN THE MARKET
  19. 19. Finland has a harsh climate with extreme temperature variations and no natural fossil fuels of its own. We have had no choice but to develop efficient methods and alternative energy sources. It’s cold (and hot) out here
  20. 20. It wasn’t always this clean here Finland is rich in natural resources, such as forests, lakes and minerals. In the past we have had problems, including water pollution and low air quality. With persistent long-term efforts and public-private- sector collaboration we have succeeded in protecting our nature – and building cutting-edge expertise in solving environmental problems.
  21. 21. We invest heavily in cleantech Despite its small size as a country, Finland is a cleantech superpower. Finland’s share of the global GDP is approximately 0.4 %, but our share of the global cleantech market is over 1 %. More than than 1/3 of Finnish public R&D investments are made in cleantech.
  22. 22. 0,00 5,00 10,00 15,00 20,00 25,00 30,00 35,00 40,00 45,00 50,00 Industry turnover 2011, billions of Eur 0.17 21.4 21.7 45 -10% 0% 10% 20% 30% 40% 50% 60% Industry growth (%) 2012 52 % 15 % -4.2 % 1.9 % ONE OFTHE LARGEST AND FASTEST- GROWING INDUSTRIES IN FINLAND
  23. 23. TOP 10 FINNISH CLEANTECH COMPANIES Wärtsilä Metso Neste Oil Outotec Kemira YIT ABB Kuusakoski Outokumpu Cargotec
  24. 24. CLEANTECH IS AN EXPORT BUSINESS 18% 21% 61% Share of cleantech companies' turnover gained abroad Up to 10 % 11 - 50 % 51 - 100 %
  25. 25. CHINA, RUSSIA MOST INTERESTING 22% 23% 30% 39% 43% Brazil Sweden Germany Russia China Most interesting cleantech markets for Finnish companies in the near future % of companies Bubbling under: India, USA, UK, France, EU, Baltic countries
  26. 26. KEY BUSINESS AREAS: ENERGY EFFICIENCY, RENEWABLES 14% 18% 19% 24% 27% 31% 32% 48% 59% Measuring and analytics Air protection Green building Water management and waste water processing Consulting and advisory services Clean processes, materials and products Waste management and recycling Renewable energy (production, transfer, distribution) Energy efficiency % of companies
  27. 27. FINLAND’S KEY CLEANTECH STRENGTHS Culture of innovation and collaboration Hig-level technology expertise Quality and reliability Culture of constant improvement Ability to turn extreme conditions into commercial innovations Experience in solving environmental problems
  28. 28. HOWE RANK INTERNATIONALLY #1 EU Eco-innovation scoreboard 2012 #2 Environmental friendliness, Country Brand Index 2011 – 2012 #4 Global Cleantech Index
  29. 29. KIITOS. TACK. THANKYOU. www.cleantechfinland.com www.solved.fi

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