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CLEANTECH
FINLAND
MEMBERSHIP
BENEFITS
Annina Hästö, Client Relations Manager
TOGETHERWEWILL SOLVE
THEWORLD’S GREATEST
PROBLEMS.
CLEANTECH FINLAND
MISSION: Linking Finnish cleantech
expertise with global demand
VISION 2015: Finland positioned
globally...
End customers
Business partners
Municipalities
Investors
Other
stakeholders
Top 80 Finnish
cleantech
companies
Media
Decis...
WHATWE DO
Targeted marketing
and communication
activities
“Concept Catalyst” -
gateway to large-scale
business projects
Ne...
WHY BE A MEMBER?
Visibility,
credibility and
prestige
Greater business
opportunities
through
collaboration
Expanding the
i...
VISIBILITY IN THEWORLD’S
LARGEST ONLINE CLEANTECH
COMMUNITY
Solved.fi platform for experts Cleantechfinland.com
website
Tw...
NETWORKINGWITH
MEMBER COMPANIES
Cleantech Thursday
events hosted by
members and partners
Member
seminar
twice a year
Bench...
ACCESS TOVALUABLE
BUSINESS CONTACTS
On 12 June a high-level
business delegation
including top executives
from ONGC, Hindus...
DELEGATIONVISITS
Waste Management
Seminar for 35 Polish
company
representatives in April
2013
Eco-City roadshow
for Chines...
JOURNALISTVISITS
Environmental journalist
visit from Russia, Estonia,
Kazakhstan and Ukraine,
September 2013
Foreign Corre...
CLEANTECH FINLAND
PAVILIONS AT TRADE
FAIRS
In cooperation
with Wulff
Entre
MEDIA ACTIVITIES INCLUDED IN
MEMBERSHIP FEE DURING 1 JANUARY – 1
OCTOBER 2013
• 165 news articles from 39 member companies...
WE ALSO OFFER A RANGE OF
SALES-BOOSTING SERVICES
Social media
• Localised
social media
campaigns –
Russia, India,
China
• ...
CLEANTECH FINLAND MEMBERSHIP
1. GLOBAL MARKETING & COMMUNICATIONS
• Co-branding opportunities with other members & marketi...
KIITOS.
TACK.
THANKYOU.
www.cleantechfinland.com
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Cleantech finland membership_benefits

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Look at how you can benefit by becoming a member of Cleantech Finland.

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Transcript of "Cleantech finland membership_benefits"

  1. 1. CLEANTECH FINLAND MEMBERSHIP BENEFITS Annina Hästö, Client Relations Manager
  2. 2. TOGETHERWEWILL SOLVE THEWORLD’S GREATEST PROBLEMS.
  3. 3. CLEANTECH FINLAND MISSION: Linking Finnish cleantech expertise with global demand VISION 2015: Finland positioned globally as a top cleantech expert
  4. 4. End customers Business partners Municipalities Investors Other stakeholders Top 80 Finnish cleantech companies Media Decision makers We connect clients and partners with top cleantech expertise
  5. 5. WHATWE DO Targeted marketing and communication activities “Concept Catalyst” - gateway to large-scale business projects New, digital ways to link company and expert network to global cleantech demand, e.g. SOLVED
  6. 6. WHY BE A MEMBER? Visibility, credibility and prestige Greater business opportunities through collaboration Expanding the international cleantech market World’s largest online cleantech community Network with companies that complement your business Help decision makers understand what cleantech is and how it can work for them Close collaboration with high-level influencers Pool resources to get in on larger business deals Show examples of groundbreaking Finnish work and innovations Solved.fi links Finnish cleantech expertise with global demand
  7. 7. VISIBILITY IN THEWORLD’S LARGEST ONLINE CLEANTECH COMMUNITY Solved.fi platform for experts Cleantechfinland.com website Twitter (Eng + Ru), Facebook, LinkedIn,Weibo, SlideShare, Storify – more than 30,000 followers Weekly Cleantech Story e- mail bulletin for +1000 international journalists and 600 other stakeholders
  8. 8. NETWORKINGWITH MEMBER COMPANIES Cleantech Thursday events hosted by members and partners Member seminar twice a year Benchmarking events for members
  9. 9. ACCESS TOVALUABLE BUSINESS CONTACTS On 12 June a high-level business delegation including top executives from ONGC, Hindustan Petroleum Corporation and India’s Minister of State for Petroleum and Natural Gas met with Finnish cleantech companies to build business relations.
  10. 10. DELEGATIONVISITS Waste Management Seminar for 35 Polish company representatives in April 2013 Eco-City roadshow for Chinese experts in August 2013
  11. 11. JOURNALISTVISITS Environmental journalist visit from Russia, Estonia, Kazakhstan and Ukraine, September 2013 Foreign Correspondents' Programme 2013, 20 international journalists, August 2013
  12. 12. CLEANTECH FINLAND PAVILIONS AT TRADE FAIRS In cooperation with Wulff Entre
  13. 13. MEDIA ACTIVITIES INCLUDED IN MEMBERSHIP FEE DURING 1 JANUARY – 1 OCTOBER 2013 • 165 news articles from 39 member companies published on www.cleantechfinland.com; 412 articles overall feature on the website • 267 news articles from 47 members published in The Weekly Cleantech Story on Storify.The Weekly Cleantech Story is sent to +1000 journalists and other stakeholders around the world as well as published on Facebook,Twitter and LinkedIn every week. • 16 Member Bulletins sent to our members • 75 Facebook posts directly related to our members; +12 000 Facebook followers • 10 daily posts about our members on Twitter (on average); almost 2200 Twitter followers • 5-10 posts per week about our members on LinkedIn; +2300 LinkedIn group members • 30 events we have promoted and/or organized.These include: a waste management seminar to a 35 strong Polish business delegation; a dinner with China’s 4th highest decision-maker; a seminar with Indian state minister for petroleum and natural gas and high-level energy business delegation. • Over 700 published Weibo posts (about 2 posts/ working day on average); 5539 Weibo fans
  14. 14. WE ALSO OFFER A RANGE OF SALES-BOOSTING SERVICES Social media • Localised social media campaigns – Russia, India, China • On-going localised social media visibility through Cleantech Finland channels • Local outsourcing Media relations • International press releases – individually or as annual service • On-going medial service, internationally or in specific location • Individual media events, e.g. round tables • International media training Digital media • Localisation of website content • Localised website content + on- going content production and social media maintenance Campaigns & Events • Co-branded advertising campaigns: digital, outdoor • Co-branded seminars • Co-branded media events Sales materials • Localisation of brochures and other sales materials • Production of cases / success stories in local language Special prices apply for members, ask us for a quote!
  15. 15. CLEANTECH FINLAND MEMBERSHIP 1. GLOBAL MARKETING & COMMUNICATIONS • Co-branding opportunities with other members & marketing campaigns • Media events & journalist visits (events organized in Finland are included in the membership) • Company news are followed and distributed to m +1000 journalists on a weekly basis and in social media. • Right to use the Member of Cleantech Finland logo • Journalist and delegation visits 2. DIGITAL VISIBILITY • Get visibility and new leads through the Solved.fi expert service • 24/7 Social Media Communications • Visibility on cleantechfinland.com (company description, success cases, news and blog posts) • Distribution of Cleantech Finland News bulletin to media (Storify) 3. EVENTS • Opportunity to participate in key industry events & high-level summits & forums (some are part of the membership) • Cleantech Thursdays (regular networking event) • Member events are organized twice a year • Benchamrking events on different themes (4 times/year) 4. NEW CONNECTIONS • Media contacts • Business Partners • Customers
  16. 16. KIITOS. TACK. THANKYOU. www.cleantechfinland.com
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