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From zero to hero - building company awareness from scratch
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From zero to hero - building company awareness from scratch

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Why do some companies get more public attention than others? What can a small (or big) company do to make its target groups interested? …

Why do some companies get more public attention than others? What can a small (or big) company do to make its target groups interested?

Presentation by Cleantech Finland's Marketing and Communications Director Kaisa Hernberg at Cleantech Finland's member event on 14 May 2013.

Published in: Business
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  • 1. FROM ZERO TOHERO- Building company awareness fromscratch14 May 2013, Kaisa Hernberg
  • 2. WHY DO SOMECOMPANIES GET A LOTOF ATTENTION?
  • 3. They focus on theirtarget groups ratherthan themselves
  • 4. They talk in termsrelevant to their keyaudiences
  • 5. They bring outpeople who dare toexpress opinions
  • 6. They engage indialogue – andtolerate differentopinions
  • 7. They repeat the samecore messages atevery instance
  • 8. SO,WHAT CAN A SMALL(OR BIG) COMPANYDO?
  • 9. Figure out,how muchfame you needto drive yourbusiness
  • 10. Learn toREALLY knowyour targetgroups
  • 11. Build amarketingcommunicationecosystem
  • 12. FOCUS on afew key thingsand REPEATthem throughevery channel
  • 13. Talk abouttopics that areinteresting toyour key targetgroups
  • 14. Don’t talkalone –engage yourcustomers,employees,businesspartners
  • 15. Make full useof references
  • 16. CLEANTECH FINLANDCAN HELP!
  • 17. NEED HELP TELLINGSUCCESS STORIES?International social mediacampaigns & outsourcingInternational media relations &trainingInternational digital marketing &sales materials
  • 18. LOOKING TOCONQUER A SPECIFICMARKET?Local social media campaigns &outsourcingLocal media relations: interviews,events, site visitsLocalised website content &outsourcingCo-branded campaigns
  • 19. ENGAGEWITHINVESTORS, DECISIONMAKERS, MEDIACo-branded media events,seminarsCleantech Thursday
  • 20. WANT TO KNOWMORE?Kaisa HernbergMarketing and Communications Director,Cleantech Finland+358 40 562 3242kaisa.hernberg (at) finpro.fi@kaisamirjamwww.cleantechfinland.fi
  • 21. KIITOS.TACK.THANKYOU.www.cleantechfinland.comwww.solved.fi

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