FROM ZERO TOHERO- Building company awareness fromscratch14 May 2013, Kaisa Hernberg
WHY DO SOMECOMPANIES GET A LOTOF ATTENTION?
They focus on theirtarget groups ratherthan themselves
They talk in termsrelevant to their keyaudiences
They bring outpeople who dare toexpress opinions
They engage indialogue – andtolerate differentopinions
They repeat the samecore messages atevery instance
SO,WHAT CAN A SMALL(OR BIG) COMPANYDO?
Figure out,how muchfame you needto drive yourbusiness
Learn toREALLY knowyour targetgroups
Build amarketingcommunicationecosystem
FOCUS on afew key thingsand REPEATthem throughevery channel
Talk abouttopics that areinteresting toyour key targetgroups
Don’t talkalone –engage yourcustomers,employees,businesspartners
Make full useof references
CLEANTECH FINLANDCAN HELP!
NEED HELP TELLINGSUCCESS STORIES?International social mediacampaigns & outsourcingInternational media relations &trainingI...
LOOKING TOCONQUER A SPECIFICMARKET?Local social media campaigns &outsourcingLocal media relations: interviews,events, site...
ENGAGEWITHINVESTORS, DECISIONMAKERS, MEDIACo-branded media events,seminarsCleantech Thursday
WANT TO KNOWMORE?Kaisa HernbergMarketing and Communications Director,Cleantech Finland+358 40 562 3242kaisa.hernberg (at) ...
KIITOS.TACK.THANKYOU.www.cleantechfinland.comwww.solved.fi
From zero to hero - building company awareness from scratch
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From zero to hero - building company awareness from scratch

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Why do some companies get more public attention than others? What can a small (or big) company do to make its target groups interested?

Presentation by Cleantech Finland's Marketing and Communications Director Kaisa Hernberg at Cleantech Finland's member event on 14 May 2013.

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From zero to hero - building company awareness from scratch

  1. 1. FROM ZERO TOHERO- Building company awareness fromscratch14 May 2013, Kaisa Hernberg
  2. 2. WHY DO SOMECOMPANIES GET A LOTOF ATTENTION?
  3. 3. They focus on theirtarget groups ratherthan themselves
  4. 4. They talk in termsrelevant to their keyaudiences
  5. 5. They bring outpeople who dare toexpress opinions
  6. 6. They engage indialogue – andtolerate differentopinions
  7. 7. They repeat the samecore messages atevery instance
  8. 8. SO,WHAT CAN A SMALL(OR BIG) COMPANYDO?
  9. 9. Figure out,how muchfame you needto drive yourbusiness
  10. 10. Learn toREALLY knowyour targetgroups
  11. 11. Build amarketingcommunicationecosystem
  12. 12. FOCUS on afew key thingsand REPEATthem throughevery channel
  13. 13. Talk abouttopics that areinteresting toyour key targetgroups
  14. 14. Don’t talkalone –engage yourcustomers,employees,businesspartners
  15. 15. Make full useof references
  16. 16. CLEANTECH FINLANDCAN HELP!
  17. 17. NEED HELP TELLINGSUCCESS STORIES?International social mediacampaigns & outsourcingInternational media relations &trainingInternational digital marketing &sales materials
  18. 18. LOOKING TOCONQUER A SPECIFICMARKET?Local social media campaigns &outsourcingLocal media relations: interviews,events, site visitsLocalised website content &outsourcingCo-branded campaigns
  19. 19. ENGAGEWITHINVESTORS, DECISIONMAKERS, MEDIACo-branded media events,seminarsCleantech Thursday
  20. 20. WANT TO KNOWMORE?Kaisa HernbergMarketing and Communications Director,Cleantech Finland+358 40 562 3242kaisa.hernberg (at) finpro.fi@kaisamirjamwww.cleantechfinland.fi
  21. 21. KIITOS.TACK.THANKYOU.www.cleantechfinland.comwww.solved.fi
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