B2B Social Media in China

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B2B Social Media in China
Experience of Cleantech Finland

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  • “mobile social” is newly added into the mix in 2013.Wechat, now the world’s top messaging app ahead of Twitter (218 million) and Whatsapp (350 million) with over 600 million users this month, including 150 million out of China.
  • Differences between Sina Weibo and Wechat (number of users, functions, user demography…)Opportunities for Finnish CT companies,2 million microblog monitors are employed by the government.Linkedin is unrestricted in China.
  • Sina Video and Youku – China’s solution to YoutubeVdis – China’s solution to Slideshare
  • Chinese internet users are very savvy and sharp.Language: ChineseMessage: market related news; short summary of the stories, instead of putting a headline,local problems -- solutions;Differentiation: Finnish identity, competitiveness, valuehigh-profile PR events, very interested to cutting edge technology news
  • As J and M said networking takes time, but rewards you with direct and valuable contacts.Gained contacts of Chinese trade media, journalists, investors and organizations
  • Dialogue – questions – good answers-- Ensto, Wartsila, AW-EnergyAn orchestrated effort from many parties5600 fans
  • Chinese social media grows and changes fast.Chinese behave differently in real life and on internet.
  • B2B Social Media in China

    1. 1. B2B SOCIAL MEDIA IN CHINA 07.11.2013, Ying HU
    2. 2. SOCIAL MEDIA @ CHINA
    3. 3. KEY FACTS 597,600,000 The number of social media users in China Social media penetration in China: 44% 88% of Chinese social media users are active. 46 mins Netizens in China spend an average of each day visiting social media sites. On average, each of Chinese social media users followers 8 brands. source: www.wearesocial.sg
    4. 4. WHY THEY FOLLOW BRANDS’ WEIBO
    5. 5. CHINA’S SOCIAL MEDIA LANDSCAPE 2013
    6. 6. MOST POPULAR CHANNELS
    7. 7. WHAT WE HAVE BEEN DOING
    8. 8. CHANNELS -----------------------------------------------------------------------
    9. 9. LOCALIZATION Cleantech Finland: customized content for the Chinese market •  Language •  Audience •  Message •  Differentiation
    10. 10. NETWORKING Cleantech Finland: Proactively engaging with companies, media, opinion leaders, researchers, and industrial organizations. Time consuming, but worthy.
    11. 11. SYNERGY Cleantech Finland: Without support from in-house consultants and experts of members companies, it is impossible to achieve great results.
    12. 12. KEY LEARNINGS 1.  Channel selection 2.  Identify your key audience 3.  Chinese are sharp online. 4.  Customized content 5.  Proactive engagement 6.  An orchestrated effort
    13. 13. KIITOS. TACK. THANK YOU.

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