Bengkel pasaran perabot & produk kayu di antarabangsa 29 july2008-melaka
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Bengkel pasaran perabot & produk kayu di antarabangsa 29 july2008-melaka Bengkel pasaran perabot & produk kayu di antarabangsa 29 july2008-melaka Presentation Transcript

  • BENGKEL SISTEM MAKLUMAT PASARAN TEMPATAN & ANTARABANGSA PROSPECTS OF MALAYSIAN FURNITURE EXPORTS MD. SILMI ABD RAHMANHOTEL SERI MALAYSIA, AYER KEROH MELAKA 29 JULAI 2008
  • MALAYSIA’s TRADE AND FURNITURE EXPORTS PERFORMANCE
  • Malaysia’s Total Trade:2006 : RM1,069.74 billion2007 : RM1,109.97 billion ( ↑3.7%) Total Exports: 2006 : RM588.97 billion 2007 : RM605.15 billion (↑ 2.8%) Total Furniture Exports: 2006 : RM8.08 billion 2007 : RM8.55 billion (↑5.8%) International Trade Position in 2007: 19th largest exporters (Furniture: 10th largest world exporters)
  • MALAYSIA’S FURNITURE EXPORTS (2004-2007)COUNTRY 2004 2005 Growth 2006 Growth 2007 Growth   Value Value (%) Value (%) Value (%) RM Mil RM Mil RM MilTOTAL 7,050.64 7,495.55 6.3 8,080.1 7.8 8,547.77 5.8 MALAYSIA’S FURNITURE IMPORTS (2004-2007)COUNTRY 2004 2005 Growth 2006 Growth 2007 Growth   Value Value (%) Value (%) Value (%) RM Mil RM Mil RM MilTOTAL 1,032.91 1,254.91 21.5 1,320.78 5.2 1,322.74 0.1
  • TOP 10 FURNITURE EXPORT DESTINATIONS COUNTRY 2004 2005 Growth 2006 Growth 2007 Growth   Value Value (%) Value (%) Value (%) RM Mil RM Mil RM Mil RM MilTOTAL 7,050.64 7,495.55 6.3 8,080.1 7.8 8,547.77 5.8USA 2,145.12 2,466.85 15.0 2,551.16 3.4 2,272.37 -10.9JAPAN 719.30 695.57 -3.3 723.57 4.0 777.38 7.4AUSTRALIA 628.62 585.62 -6.8 673.71 15.0 716.37 6.3UK 734.69 621.60 -15.4 608.82 -2.1 598.74 -1.7SINGAPORE 347.88 308.02 -11.5 326.58 6.0 398.10 21.9UAE 308.84 252.01 -18.4 313.00 24.2 344.80 10.2INDIA 107.10 136.67 27.6 231.39 69.3 282.02 21.9CANADA 225.04 230.66 2.5 271.20 17.6 278.65 2.7CHINA 63.02 83.05 31.8 136.06 63.8 213.49 56.9FRANCE 62.75 124.82 98.9 113.42 -9.1 156.22 37.7
  • TOP 10 FURNITURE IMPORT SOURCE COUNTRY 2004 2005 Growth 2006 Growth 2007 Growth   Value Value (%) Value (%) Value (%) RM Mil RM Mil RM Mil RM MilTOTAL 1,032.91 1,254.91 21.5 1,320.78 5.2 1,322.74 0.1CHINA 230.94 264.51 14.5 267.78 1.2 324.02 21.0POLAND 96.68 98.74 2.1 130.61 32.3 114.02 -12.7ITALY 48.51 50.37 3.8 55.20 9.6 89.85 62.8THAILAND 57.72 95.58 65.6 80.16 -16.1 86.13 7.4GERMANY 53.59 55.36 3.3 64.91 17.3 82.92 27.7JAPAN 37.74 48.11 27.5 49.73 3.4 72.54 45.9LITHUANIA 24.46 30.18 23.4 43.01 42.5 58.22 35.3INDONESIA 46.68 59.09 26.6 58.48 -1.0 52.59 -10.1VIETNAM 49.87 44.52 -10.7 58.70 31.9 47.91 -18.4USA 32.74 124.23 279.4 81.44 -34.5 36.30 -55.4
  • TYPE OF FURNITURE EXPORTED (2006-2007)   2006 2007Description Value Share (%) Value Share (%) Change (%) RM Mil RM Mil FURNITURE, 6,391.21 79.1 6,661.69 77.9 4.2 WOODEN Seats With 1,634.51 20.2 1,710.13 20.0 4.6Wooden Frame Bedroom 986.30 12.2 978.25 11.4 -0.82 Wooden FurnitureKitchen Wooden 604.88 7.4 594.48 7.0 -1.72 Furniture Office Wooden 388.43 4.8 522.69 6.1 34.6 FurnitureOthers – wooden 2,777.09 3.4 2,856.14 3.3 2.9 furniture
  • MALAYSIA’S FURNITURE EXPORT: OF METAL (2006-2007)   2006 2007Description Value Share (%) Value Share (%) Change (%) RM Mil RM MilOffice Metal Furniture, 697.09 8.6 739.58 8.6 6.1 & Other Furniture MALAYSIA’S FURNITURE EXPORT: OF PLASTIC (2006-2007)   2006 2007Description Value Share (%) Value Share (%) Change (%) RM Mil RM MilPlastic Furniture 47.69 0.6 50.07 0.6 5.0
  • TOP 10 EXPORT DESTINATIONS : SEATS, WITH WOODEN FRAME (2004 – 2007) COUNTRY 2004 2005 Growth 2006 Growth 2007 Growth   Value Value (%) Value (%) Value (%) RM Mil RM Mil RM Mil RM MilTOTAL 1,331.76 1,497.69 12.5 1,634.51 9.1 1,710.13 4.6USA 390.91 418.83 7.1 421.83 0.7 336.54 -20.2AUSTRALIA 156.98 130.37 -17 173.02 32.7 192.16 11.1UK 130.16 144.0 10.6 132.79 -7.8 135.88 2.33JAPAN 104.54 125.7 20.2 118.57 -5.7 114.5 -3.43FRANCE 8.71 31.81 265 44.63 40.3 78.02 74.8CANADA 49.68 51.85 4.4 61.42 18.4 62.96 2.5GERMANY 22.59 35.04 55.1 52.49 49.8 53.98 2.8NETHERLANDS 56.34 61.40 8.9 70.41 14.7 51.38 -27SINGAPORE 43.66 36.53 -16.3 39.11 7.1 46.68 19.3UAE 44.41 36.00 -19 37.22 3.4 44.16 18.7
  • TOP 10 EXPORT DESTINATIONS : METAL FURNITURE (2004– 2007) COUNTRY 2004 2005 Growth 2006 Growth 2007 Growth   Value Value (%) Value (%) Value (%) RM Mil RM Mil RM Mil RM MilTOTAL 704.28 693.66 -1.5 697.09 0.5 739.58 6.1INDIA 16.39 30.79 87.8 65.37 112.3 78.86 20.6SINGAPORE 72.72 76.51 5.2 68.97 -9.9 76.93 11.5UK 123.69 90.14 -27.1 72.09 -20 70.72 -1.9JAPAN 75.02 89.40 19.2 65.16 -27.1 64.14 -1.6AUSTRALIA 72.51 67.18 -7.4 77.19 14.9 63.68 -17.5UAE 42.99 40.23 -6.4 52.62 30.8 56.67 7.7USA 71.95 51.42 -28.5 65.22 27.4 52.44 -20MOROCCA 7.89 8.23 4.41 6.64 -19.4 44.38 568.2SAUDI ARABIA 29.86 24.05 -19.4 29.54 22.76 31.18 5.6ALGERIA 1.90 3.56 87.3 10.91 206.3 16.13 47.9
  • TOP 10 EXPORT DESTINATIONS : KITCHEN FURNITURE, WOOD (2004-2007) COUNTRY 2004 2005 Growth 2006 Growth 2007 Growth   Value Value (%) Value (%) Value (%) RM Mil RM Mil RM Mil RM MilTOTAL 649.13 625.79 -3.6 604.88 -3.3 594.48 -1.7USA 263.85 263.7 -0.1 243.85 -7.5 230.68 -5.4UK 68.88 51.67 -25.0 46.32 -10.4 33.59 -27.5AUSTRALIA 55.19 38.25 -30.7 31.85 -16.7 30.22 -5.1CANADA 33.56 28.06 -16.4 32.5 15.8 26.78 -17.6UAE 25.41 14.69 -42.2 21.71 47.8 20.17 -7.1CHILE 7.33 8.44 15.1 11.91 41.1 18.02 51.3GERMANY 8.86 7.29 -17.8 17.86 145.1 16.56 -7.3SPAIN 6.76 10.45 54.5 9.82 -6 15.7 59.9POLAND 0.2 0.71 253.3 4.83 578.4 14.5 200JAPAN 20.34 18.24 -10.3 11.95 -34.5 11.64 -2.6
  • TOP 10 EXPORT DESTINATIONS : OFFICE FURNITURE OF WOOD (2004-2007) COUNTRY 2004 2005 Growth 2006 Growth 2007 Growth   Value Value (%) Value (%) Value (%) RM Mil RM Mil RM Mil RM MilTOTAL 295.65 280.23 -5.2 388.43 38.6 522.69 34.6INDIA 26.53 34.18 28.8 48.07 40.7 89.23 85.6UAE 57.68 44.82 -22.3 69.22 54.4 79.46 14.8USA 11.06 17.41 57.4 47.73 174.2 70.73 48.2AUSTRALIA 9.75 10.61 8.8 12.23 15.3 36.45 198.1SINGAPORE 28.12 30.21 7.4 32.24 6.7 35.37 9.7CANADA 0.92 6.27 581.6 25.3 303.6 31.72 25.4JAPAN 39.21 17.75 -54.7 16.42 -7.5 23.96 45.9SAUDI ARABIA 15.19 15.22 0.2 13.26 -12.9 16.88 27.3UK 17.67 15.65 -11.4 19 21.4 11.49 -39.5QATAR 4.22 5.92 40.3 11.53 94.7 11.08 -4
  • MATRADE’s SUPPORT ASSISTANCE
  • GLOBAL NETWORK Moscow Rotterdam London Toronto Paris Cologne Budapest Beijing New York Seoul Tokyo Milan ShanghaiOsaka Los Cairo Dubai Guangzhou Taipei Miami Angeles Jeddah Chengdu Hong Kong Mexico City Ho Chi Chen Bangkok Minh Manila Nairobi nai Singapore Jakart Johannesburg a Sao Paulo Sydney Santiago 35 Trade Commissioners Offices 3 Marketing Offices 14 Malaysia External Trade Development Corporation
  • TRADE ADVISORY AND SUPPORT Help Desk Help Desk Trade Advisory Services – Trade Advisory Services – HQ, Branch, Overseas HQ, Branch, Overseas Business Information Centre --KLIA Business Information Centre KLIA Briefing & Business Consultation Briefing & Business Consultation Sessions Nationwide Sessions Nationwide 15
  • MATRADE’s SERVICES & FACILITIES MEEC & MTC Exhibition Centre Business Library Publications MATRADE Website ( http://www.matrade.gov.my) Online Database Malaysia External Trade Development Corporation
  • MALAYSIA EXPORT EXHIBITION CENTRE, (MEEC), KUALA LUMPUR, 2nd FLOOR, MENARA MATRADE 17
  • SUPPORT PROGRAMMES & ASSISTANCE MDG (Market Development Grant) BPG (Brand Promotion Grant) SEF (Services Export Fund) Tax Incentives 18
  • PROMOTION PROGRAMMES 2008• International Trade Fairs 66• Specialised Marketing Missions 14• Trade Investment Missions 8• Incoming Buying Missions 46• Trade Promotion Visits 63• Promotion Booths 68• Roundtable Sessions 11• Local International Fairs 2 - MIHAS (7-11 May) & INTRADE Malaysia (13-16 Nov 2008)• Export Training Programmes 42 TOTAL: 320
  • GLOBAL ISSUES AND CHALLENGES WORLD ECONOMIC UNCERTAINTY USAGE OF ICT INCREASE ROLE OF SERVICES ASEAN FREE TRADE AREA (AFTA) GLOBALISATION AND TRADE LIBERALISATION INDUSTRIAL MERGERS ABOLITION OF MULTI FIBER AGREEMENT (MFA) TRADE AGREEMENTS EMERGING OF CHINA AND INDIA’S ECONOMIC MIGHT NON TRADE MEASURES
  • CHALLENGES OF MALAYSIAN FURNITURE: The industry must quickly adapt, learn and foresee obstacles in the near future Malaysia designers, exporters and manufacturers must be capable to produce good furniture design, in order to increase the perceive value of furniture by the customers that need value-for-money furniture.
  • CHALLENGES OF MALAYSIAN FURNITURE: Standardization allows Malaysia to produce furniture products equivalent to other established standards products. New trends in marketing will be introduced to consumers, public health and safety will be safeguarded, high quality and value products are impetus to branding and help to move towards a higher targeted market.
  • CHALLENGES OF MALAYSIAN FURNITURE: To enable companies to produce and market the same quality product globally and help gaining entry to new markets. With a good lumber grading system capability the industry understands the importance of value adding Malaysia furniture products. This is done by adding esthetical values to the furniture design
  • STRATEGIES TO PROMOTE MALAYSIAN FURNITURE Participation in trade promotion activities related to furniture (e.g. Cologne Furniture Fair, MEBEL Russia, MIFF); To design the products to reflect market preferences; Strengthening the value added activities such as designing, packaging, marketing and distribution; Branding (one of the ways to increase competitiveness, and a means to differentiate the country and the products and services offered to the market); Malaysian companies should look at new and innovative ways to conduct business, in particular, companies should intensify the use of ICT and the internet to promote products and services as it is an effective means to reach global markets in situations where travelling is not possible (e.g. website, e- mail marketing, trade portal, e-market places, virtual trade exhibition).
  • STRATEGIES TO PROMOTE MALAYSIAN FURNITURE Maintain high values both in production, quality and business ethics; Focus on original design and functional furniture; Invest in R&D for innovative creation and marketing techniques Emphasis on establishing long term relationship; Target on medium to up market segment, where emphasis is on quality and not quantity
  • MARKET INFORMATION FURNITURE MARKET IN THE UNITED KINGDOM
  • FURNITURE MARKET IN THE UK UK is a net importer of furniture. In 2006, UK imports of furniture increased by 6 per cent and Malaysia is one of the top exporters to UK. The UK household furniture sector is well established and mature markets. The furniture market in UK has become more fashion oriented, which demands more innovation in furniture, versatility and functionality to suit the changing of lifestyle. The trend to smaller houses has resulted in changes to the design of new homes. This has significant implications for the types of furniture being demanded by the consumers. Smaller size and more flexible types of furniture are highly demanded. Bedroom furniture is also a major area of opportunities.
  • FURNITURE MARKET IN THE UK Great opportunities can also be found with furniture parts and upholstered seating. Furniture that can be supplied by flat-packed is of interest to Malaysian exporters. It applies to children’s bedroom, home office and shelves, and storage units. Malaysian exporters can also tap the market segment for older affluent group in the UK. In 2005, 20.3 million people in the UK were aged 50 and over. This group is looking for products with built-in extras – such as reclining chairs. Malaysian exporters to the UK often being pressured by the lower/cheaper products from Vietnam and China. To compete, Malaysian exporters must maintain quality standard and keep up with the changing trends and enhancing designs of the furniture.
  • FURNITURE MARKET IN THE UK Outsourcing of UK production is providing opportunities for Malaysian exporters. However, the major opportunities lie in providing good value, highly designed products to meet the changing lifestyle need of modern UK households. Malaysian exporters should also be looking for opportunities to sell to big multiples such as B&Q, Home Base or even Tesco. Potential importers, eg: i) B&Q PLC (www.diy.com) ii) Focus Do It All (www.focusdoitall.co.uk) iii) Homebase (www.homebase.co.uk) iv) Tesco v) Wickes Building Supplies Ltd
  • MARKET INFORMATION FURNITURE MARKET IN SPAIN
  • FURNITURE MARKET IN SPAIN The Spanish market has undergone changes in furniture preferences. The trend is moving towards modern contemporary style, more practical and convivial furniture. For domestic furniture:  Increasing demand for kitchen furniture. The main trend in terms of materials are stainless steel kitchen tops and wooden cabinets, designed with geometrical and simple lines.  Contemporary dining table is characterised with simple lines in rectangular form. The demand is more on light colours, entirely made of wood or metal feet with glass on top.  Increasing demand for all types of chairs and relax-seats.  Rising demand for small furniture, comprising small and low tables for living room, shelves for DVD and other small cupboards.
  • FURNITURE MARKET IN SPAIN For office furniture:  Increasing trends for hot-desking (shared facilities) office furniture  Higher demands for meeting table due to increasing team work  Increasing demands for ‘multiplan’ desk with additional levels for storage purposes The pricing can be divided into 3 categories – up market, middle market and low market. The prices of low market can be four times lower than the up market. Among Malaysia’s main weaknesses in the Spanish furniture market is the lack of awareness of Malaysian product
  • FURNITURE MARKET IN SPAIN Malaysian exporters must be aggressive in promotional efforts in Spain. Factors for successful market entry include:  Awareness  Pricing  Effective marketing  Quality products  Innovations – designs, materials, functionality  Improved products  Compliance with EU Standard Potential importers:  CONFORAMA (www.conforama.es)  MOBLERONE (www.expomobi.com)
  • CONCLUSION The Malaysian Furniture Industry: must be aware of new standards and developments to stay ahead of competition must collaborate and exchange ideas, practices and collaboration within the business community domestically and internationally.
  • Visit us at:MATRADEMenara MATRADEJalan Khidmat UsahaOff Jalan Duta50480 Kuala LumpurTel: 03-62077077Faks: 03-62037187E-mail: info@matrade.gov.myWebsite: www.matrade.gov.my
  • THANK YOU