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  • 1. Edwin Fair Community Mental Health Center Chrissy Baca, Kasey Blevins, Hayley Peck, Allison Studt and Megan Wible
  • 2. Part 1: Research
  • 3. Background
    • The Edwin Fair Community Mental Health Center (EFCMHC) provides services to foster mental health recovery. The center spans across five counties in Oklahoma: Kay, Osage, Payne, Pawnee and Noble. Our efforts are focused on the Payne County center, which is located in Stillwater and serves as the main office. EFCMHC consumers are not required to have insurance and some do not even have an income at all. Clients pay is based on a sliding scale that takes income, Medicaid, Medicare, and other things into consideration. Payne County director Gina Clark told us that Oklahoma is No. 1 in documented cases of mental illness in America. She said she hopes this is because we do such a good job of diagnosing it, but cannot be sure. Treating chronic and severe mental illnesses, the center has programs for people of all ages, including a children’s department. There is also an EFCMHC medication clinic located in Stillwater.
    • EFCMHC holds a three-year accreditation from CARF, the Commission on Accreditation of Rehabilitative Facilities, for case management and service coordination, community-based rehabilitation and outpatient treatment for children, adolescents and adults. The center offers a variety of programs and services, all custom-tailored, and is the only publicly supported community mental health center in Stillwater. EFCMHC has potential access to a large resource of referral services.
    • EFCMHC is partially state-funded, but is not considered a state agency. Last year, the center celebrated its 50 th anniversary, which gave them a little bit of media coverage. However, they are not allowed to directly advertise the center because of the state funding they receive. When speaking with Clark, we found that the main reason she contacted our class is because they want to raise awareness for the services that are being offered. Our research directly backs her statement that people don’t really know what the center is or what is does. Throughout our research, we divided EFCMHC’s publics into two groups: community and referral. We found that nearly 86 percent of potential referral sources already knew about the center and some were referring patients. However, of that 86 percent, only 38 percent said they knew of all the services being offered by the center. The current challenge EFCMHC faces is awareness among the community it serves. Nearly 63 percent of those that took our community survey had never even heard of the center and 97 percent didn’t know about the different programs being offered.
    • Our research has found that in the face of the challenge to raise awareness, people would be receptive to learning more about EFCMHC. We found that 80 percent of referral partners would like to know more about EFCMHC services. Ninety percent of referral partners said they would keep information about EFCMHC in their facility with patient access if the option was available to them. Nearly 74 percent of the people in the community said they would consider suggesting a friend to seek treatment at EFCMHC. Our group must make sure that while we raise awareness for EFCMHC, we do not advertise or sell the center in any way.
  • 4. Situation Analysis
    • EFCMHC provides services for families, children and individuals and is set up for those who have a low income or no income at all. But if the public is not aware of the center, then it also has little or no income. Although it has been around for more than 50 years, EFCMHC’s publics are clueless about it. The Stillwater community is relatively unaware of the center while the local doctors, lawyers and counselors are more familiar with it, but are not fully aware of the programs and services it offers.
    • One difficulty that may arise is the unwillingness to share information about EFCMHC. Some schools may be unwilling to display brochures or pamphlets on the center because of administration concerns. Clinics may not display information or refer patients to EFCMHC because they use another center for their mental health patients. However, if we increase community awareness in other areas, through means such as PSAs or features in the local paper, then the community will become more familiar with the center as a whole.
    • Core Problem
    • Because mental health is one of the first state budgets to be cut in funding, Edwin Fair needs more public awareness of its services to help increase patient numbers, revenue and donations before more programs are cut.
  • 5. Part 2: Action Planning
  • 6. Goals and Objectives
    • Goal: To raise awareness of the Edwin Fair Community Mental Health Center and its services among the community between August 2009 and December 2010.
    • Objectives:
      • Raise overall awareness among community members by 50 percent by January 1, 2010.
      • Increase awareness of programs offered by EFCMHC among the referral service community by 30 percent by January 1, 2010.
      • Increase amount of information available in referral facilities by 50 percent by October 23, 2009.
      • Increase program awareness by 25 percent among community members by January 1, 2010.
  • 7. Key Publics and Messages
    • Key Publics:
    • Three publics have been chosen for this campaign. Our publics include referral services, the Stillwater community and the Oklahoma State University community. We believe that these three publics are the most crucial to reach for raising awareness of EFCMHC. Referral services are the medical facilities in Stillwater who are capable of referring patients to EFCMHC who either cannot afford help from their facility, or require professional help that their facility may not offer. The Stillwater community is all of the permanent residents of Stillwater who are necessary for spreading the word about EFCMHC. The OSU Community is made up of the students and faculty of OSU who may or may not be permanent Stillwater residents, but still make up a large percent of the population for most of the year, and qualify as people who need to be aware of EFCMHC.
    • Referral Message:
    • EFCMHC can offer services that may not be available at your facility and reach low-income patients who would otherwise not be able to afford the help they need.
    • Stillwater Community:
    • EFCMHC offers services for more than just severe mental cases, including basic counseling services as well as several programs for both adults and children.
    • OSU Community:
    • EFCMHC offers services for more than just severe mental cases, including basic counseling services as well as several programs for both adults and children.
  • 8. Strategies and Tactics
    • Referral Services
    •  
    • Strategies : Inform facilities through personal contact with Stillwater medical service facilities.
    •  
    • Tactics :
    • Update brochures
    • Make brochures uniform
    • Have separate brochures for each program offered
    • Supply referral services with brochures about the facility and the programs
    • Invite referral services employees to luncheon to inform them of all facility programs available
    •  
    • Stillwater Community
    •  
    • Strategies: Increase awareness of services via newspapers, news stations and area radio stations and events.
    •  
    • Tactics:
    • Feature news story about EFCMHC employees who have had personal successful experiences with the facility and are now able to help others in similar situations by working there.
    • Feature news story about Oklahoma being number one in mental illness diagnosis, and the government budget cuts for mental health.
    • PSA for EFCMHC
    • Develop a booth setup with games/handouts/brochures to participate in several Stillwater Elementary School carnivals/festivals.
    •  
    • Stories to be sent to:
        • Stillwater News Press
        • KSPI 780 AM Stillwater Radio Station (Talk Show)
        • KGFY 105.5 FM Stillwater Radio Station (Country)
        • KSPI 93.7 FM Stillwater Radio Station (Top 40)
        • ABC, CBS, NBC affiliate news stations (Tulsa & OKC)
        • Stillwater TV station TV 31
    •  
    •  
  • 9. Strategies and Tactics
    • OSU Community
    •  
    • Strategies: Increase awareness of services via newspapers, news stations and area radio stations and events.
    •  
    • Tactics:
    • Feature news story about EFCMHC employees who have had personal successful experiences with the facility who are now able to help others in similar situations by working there.
    • Feature news story about Oklahoma being number one in mental illness diagnosis, and the government budget cuts for mental health.
    • PSA for EFCMHC
    • Develop a booth setup with games/handouts/brochures to participate in the annual Lights on Stillwater
    •  
    • Stories to be sent to:
        • The Daily O’Collegian
        • KOSU 91.7 FM Radio Station
        • KXZY Campus Radio/TV Station- Cable Channel 17
  • 10.  
  • 11.  
  • 12. Part 3: Communication
  • 13. Communication Confirmation Table Key Publics Messages Objectives Strategies Tactics Referral Services EFCMHC can offer services that may not be available at your facility and reach low-income patients who would otherwise not be able to afford the help they need. Increase awareness of programs offered by EFCMHC among the referral service community by 30 percent by January 1. Increase amount of information available in referral facilities by 50 percent by October 23. Inform facilities through personal contact with Stillwater medical services facilities. Update brochures Make brochures uniform Have separate brochures for each program offered Supply referall services with brochures Referral services luncheon Stillwater Community EFCMHC offers services for more than just severe mental cases, including basic counseling services as well as several programs for both adults and children. Raise overall awareness among community members by 50 percent by January 1. Increase program awareness by 25 percent among community members by January 1. Increase awareness of services via newspapers, news stations and area radio stations and events. EFCMHC employee feature story News story about Okla. being No. 1 for mental illness PSA (TV and radio) Participate in Stillwater elementary schools' carnivals OSU Community EFCMHC offers services for more than just severe mental cases, including basic counseling services as well as several programs for both adults and children. Raise overall awareness among community members by 50 percent by January 1. Increase program awareness by 25 percent among community members by January 1. Increase awareness of services via newspapers, news stations and area radio stations and events. EFCMHC employee feature story News story about Okla. being No. 1 for mental illness Participate in Lights on Stillwater
  • 14. Part 4: Evaluation
  • 15. Evaluation
    • Objective 1
    •  
    • Criteria
    • Did overall awareness among community members increase by 50 percent by January 1?
    •  
    • Tools
    • Awareness Evaluation Survey
    • Keep track of mass media coverage
    • Informational luncheon attendance
    • Carnival booth attendance
    •  
    • Objective 2
    •  
    • Criteria
    • Did awareness of programs offered by EFCMHC among the referral service community increase by 30 percent by January 1.
    •  
    • Tools
    • Awareness Evaluation Survey
    •  
    • Objective3
    •  
    • Criteria
    • Did the amount of information available in referral facilities increase by 50 percent by October 23?
    •  
    • Tools
    • Awareness Evaluation Survey
    •  
    • Objective4
    •  
    • Criteria
    • Did program awareness increase by 25 percent among community members by January 1?
    •  
    • Tools
    • Awareness Evaluation Survey
    • Keep track of mass media coverage
    • Informational luncheon attendance
    • Carnival booth attendance
  • 16. Awareness Evaluation Survey
    •  
    • Have you ever heard of the Edwin Fair Community Mental Health Center?
      • Yes
      • No
      • Yes, but I don’t know much about it
      • Comments:
    • If so, do you know about the different programs that Edwin Fair offers?
      • Yes
      • No
      • Comments:
    • Have you read anything about the Edwin Fair Community Mental Health Center in a newspaper or online recently?
      • Yes
      • No
      • I saw something about it, but didn’t read it
      • Comments:
    • Have you seen or heard a public service announcement (PSA) regarding the Edwin Fair Community Mental Health Center on TV or the radio recently?
      • Yes
      • No
      • I’m not sure
      • Comments:
    • Have you seen an Edwin Fair brochure at a medical clinic (or similar service) recently?
      • Yes
      • No
      • I’m not sure
      • Comments:
    • Are you interested in learning more about the center?
      • Yes
      • No
      • Maybe
      • Note: This survey can be found at http://tinyurl.com/cf9zzd. To access surveys and to analyze survey results, visit www.surveymonkey.com.
        • Username: EdwinFairCampaign
        • Password: pistolpete
  • 17.
    • Contacts:
    • The Daily O’Collegian
    • 106 Paul Miller Building
    • Stillwater, OK 74078
    • (405) 744-6363
    • The Journal
    • 222 N. Main
    • P.O. Box 667
    • Perkins, OK 74059
    • (405) 547-2411
    • The Oklahoma Gazette
    • 3701 N. Shartel
    • Oklahoma City, OK 73118
    • (405) 528-6000
    • Stillwater NewsPress
    • P.O. Box 2288
    • Stillwater, OK 74076
    • (405) 372-5000
    • Tulsa World
    • 315 S. Boulder Ave.
    • Tulsa, OK 74103
    • (918) 581-8455