Friday, March 20, 2009

PR in a Mobile World
• Everyone in your company is a spokesperson!
• What does that mean to you?
Friday, March 20, 2009

Have a Media Policy
• Start with a Media Policy
• Know and follow it.
• Don’t have one? get one.
• Email Snapp Conner PR for a template.
Friday, March 20, 2009

PR in a Mobile World
• Know who you are talking to. Always.
• By policy, journalists should identify themselves
and let you know when you are on the record.
• But in the new media world
– everyone is a potential
journalist, and bloggers
may not know or follow
the traditional rules.
Friday, March 20, 2009

PR in a Mobile World
• Know who is in earshot and eyeshot. Always.
• Including airplanes, hotel lobbies, even
receptionist desks.
• Beware of PowerPoint files in view, whiteboards,
and confidential conversations.)
• It’s amazing how
many news scoops
get out by mistake!
Friday, March 20, 2009

PR in a Mobile World
• A reporter should never be able to call the CEO directly.
• Thwarts your ability
to plan and manage
messaging
• “Calls to the CEO
went unreturned.”
Friday, March 20, 2009

Responding to PR Requests
• Get the reporter’s deadline and ask what it is they need.
• Then let your PR team work to prepare and follow
through with an appropriate and planned response.
Friday, March 20, 2009

Should you ever say “No Comment?”
• Generally not.
• There’s almost never a situation for which there
would not have been a better response.
• “Let me get back to you.
• Let me direct you to the
right person for that,”
• However, worse things
could happen than
giving a “no comment”
response.
Friday, March 20, 2009

Off The Record?
• You are almost never ‘Off the Record’.
• The best tactic is to assign confidential
conversations to a company spokesperson, who is
responsible for following up according to plan.
Friday, March 20, 2009

Should Employees Blog?
• Yes.
• It’s actually great to have employees tell the
company story.
• You should encourage your employees to feel
free to share all publicly available information
that you find that the company
has publicly issued or that you
can find on the company’s website.
Friday, March 20, 2009

Should Employees Blog?
• But be aware:
• Your employers and
customers will be
reading what you blog.
• Make sure you are
representing yourself
and representing the
company appropriately
at all times.
Friday, March 20, 2009

What About Twitter?
• Be so careful!
• An unconfirmed story can turn into a
nightmare through a vehicle like Twitter.
• Faster than you think.
• Quickly loose control
• Handle it responsibly!
Friday, March 20, 2009

What about Twitter?
• Think about the amount of news passing over
an innocent tool like the iPhone.
• Learn to use Twitter and similar
apps as a strategic weapon.
• Build these into your plan
Friday, March 20, 2009

For Example…
Imagine the power of having your great news
Tweeted and Re-Tweeted.
Friday, March 20, 2009

For Example…
Imagine the kind of customer support or strategic
sales weapon a tool like Twitter could be.
Friday, March 20, 2009

What about Social Networking?
• LinkedIn and Facebook can be some of your
greatest business tools.
• Learn how to use them appropriately.
• Place someone in charge of moderating.
• Make it part of your plan.
Friday, March 20, 2009

Social Networking; an example
• There are key editors who
will respond to Facebook or
Twitter before anything else.
• Imagine that advantage
when you have social media
built into your plan
• Cemaphore’s NY Times
story was won entirely
through Facebook.
Friday, March 20, 2009

For Example….
• There are analysts, editors and leads that show
up on Facebook and LinkedIn that you wouldn’t
find in any other location.
• knowing this puts your firm in the lead.
Friday, March 20, 2009

We’d like to tell you more!
• We are team Snapp Conner PR
• The number one tech agency in Utah (according
to Business Connect) and the agency leading the
way in the uses of social networking in PR.
• You can find us on Facebook, Twitter, and
LinkedIn. Thanks for listening!
http://snappconner.com/
Friday, March 20, 2009

Friday, March 20, 2009