Marketing 101


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  • Sometimes its free!Make sure you’re spending time and money in the right places
  • It doesn’t take much more time to do things rightA lot of what we’ll see today takes very little time to keep up
  • Yes, there is!Social MediaPress ReleasesCommunity CalendarsWORD OF MOUTH
  • A Complicated marketing plan is a bad marketing plan, because you WON’T USE ITThey don’t have to beWe’ll make a 5-minute marketing plan
  • Simply doing a couple of new advertisements won’t have dramatic overnight resultsIt takes timeBUT, if you do several things 10% then you were before, you can make serious improvements!
  • Examples of companies that sell more than the product. They sell the experienceFocusing on the product also being an advertisement
  • Someone can always undercut you on price, so don’t get sucked into the trapRemember to address other costs your customers have (further drive, etc.)
  • SPIN IT! Tell customers why they can’t afford NOT to go with you
  • - ‘Place’ also includes how your customers see your place of business, how easy it is to purchase something, and how good your customer service is
  • What are your customers expectations? Now exceed them by just a little, several times throughout the transaction
  • Be easy to findIt’s about spending time and effort on the right thingsThink like your customers
  • Branding builds trust. Customers are more likely to try businesses they recognizeNameTaglinePROFESSIONAL logo
  • We’re going to spend most of our time working on the PROMOTION aspect of marketing, but they all work together- First, BE EASY TO FIND
  • Marketing 101

    1. 1.
    2. 2. MARKETING<br />MYTHS<br />
    3. 3. Advertising is Always Expensive<br />MARKETING<br />MYTHS<br />
    4. 4. I don’t have the TIME<br />MARKETING<br />MYTHS<br />
    5. 5. There’s NO SUCH THING as FREE advertising<br />MARKETING<br />MYTHS<br />
    6. 6. Marketing Plans are TOO COMPLICATED<br />
    7. 7. MARKETING<br />DISCLAIMER<br />MYTHS<br />Its Marketing,<br />Not Miracles<br />
    8. 8. Marketing 101<br />Marketing is everything you do to place your product or service in the hands of potential customers<br />
    9. 9. The 4 P’s of Marketing<br />
    10. 10. Product<br /><ul><li>What you sell
    11. 11. How you sell it</li></ul>Also Includes: Packaging, product delivery methods, etc.<br />
    12. 12. Product<br />
    13. 13. Price<br /><ul><li>Figure out the ‘sweet spot’ between profit and perception
    14. 14. NEVER compete only on price</li></ul>Also Includes: Adoption Costs – What does the customer ‘give up’ to go with your business?<br />
    15. 15. Price<br />
    16. 16. Place<br /><ul><li>Where you make transactions
    17. 17. Online, store, restaurant, house…</li></ul>Also Includes: The presentation & customer service<br />
    18. 18. Place<br /><ul><li>Keep it clean
    19. 19. Be friendly
    20. 20. Make it efficient
    21. 21. EXCEED expectations</li></li></ul><li>Promotion<br />Puts you at the forefront of peoples minds<br />Either stimulates a purpose or ensures people know where to find you when they want to make a purchase<br />Confirms that a customer’s decision to do business with you was a good idea<br />Also Includes: Being easy to find; having online ‘real estate,’<br />
    22. 22. Promotion<br />SALE!<br />
    23. 23.
    24. 24. (BRANDING)<br />
    25. 25. Any <br />Questions?<br />