Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
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Social Media ROI - The Champagne Moment - my talk at NYU - July 2013

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My third annual "Social Media ROI - Champagne Moment" talk at NYU on the importance of setting SMART business objectives and a strategy to achieve them and not focusing on social vanity metrics......

My third annual "Social Media ROI - Champagne Moment" talk at NYU on the importance of setting SMART business objectives and a strategy to achieve them and not focusing on social vanity metrics like fans & followers.

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  • 1. CLAY HEBERT @clayhebert #SMROI clay@spindows.com
  • 2. @bbqnyc
  • 3. Profit gained - Cost x 100 Cost
  • 4. $350 - $50 - $30 $30 x 100
  • 5. 900%
  • 6. ?
  • 7. MOMENT
  • 8. Are you covering him? Don’t worry. Our Twitter followers got him.
  • 9. MOMENT
  • 10. S M A R T
  • 11. Specific Measurable Actionable Realistic Timebound
  • 12. Increase / Decrease _____ By _____ Over ______
  • 13. Increase sales on underarmour.com by 20% over the next 6 months
  • 14. Increase sales in Whole Foods retail stores by 30% over the next 12 months
  • 15. Decrease customer service costs by 25% over the next 24 months
  • 16. Communication Tools
  • 17. YOUR TURN
  • 18. Increase / Decrease _____ By _____ Over ______ #SMROI
  • 19. PEOPLE
  • 20. Avinash Kaushik @avinash
  • 21. Olivier Blanchard @thebrandbuilder
  • 22. Christopher S. Penn @cspenn
  • 23. Chuck Hemann @chuckhemann
  • 24. TOOLS
  • 25. GOOGLE ANALYTCS
  • 26. ARGYLE SOCIAL
  • 27. ROW FEEDER
  • 28. CYFE
  • 29. #measure
  • 30. Q&A
  • 31. CLAY HEBERT @clayhebert #SMROI clay@spindows.com