CLAY HEBERT
@clayhebert
#SMROI
clay@spindows.com
@bbqnyc
Profit gained - Cost
x 100
Cost
$350 - $50 - $30
$30
x 100
900%
?
MOMENT
Are you
covering him?
Don’t worry.
Our Twitter
followers got him.
MOMENT
S
M
A
R
T
Specific
Measurable
Actionable
Realistic
Timebound
Increase /
Decrease _____
By _____
Over ______
Increase sales on
underarmour.com
by 20% over the
next 6 months
Increase sales in
Whole Foods
retail stores by
30% over the
next 12 months
Decrease
customer service
costs by 25%
over the next
24 months
Communication Tools
YOUR
TURN
Increase /
Decrease _____
By _____
Over ______
#SMROI
PEOPLE
Avinash Kaushik
@avinash
Olivier Blanchard
@thebrandbuilder
Christopher S. Penn
@cspenn
Chuck Hemann
@chuckhemann
TOOLS
GOOGLE
ANALYTCS
ARGYLE
SOCIAL
ROW
FEEDER
CYFE
#measure
Q&A
CLAY HEBERT
@clayhebert
#SMROI
clay@spindows.com
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
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Social Media ROI - The Champagne Moment - my talk at NYU - July 2013

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My third annual "Social Media ROI - Champagne Moment" talk at NYU on the importance of setting SMART business objectives and a strategy to achieve them and not focusing on social vanity metrics like fans & followers.

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Social Media ROI - The Champagne Moment - my talk at NYU - July 2013

  1. 1. CLAY HEBERT @clayhebert #SMROI clay@spindows.com
  2. 2. @bbqnyc
  3. 3. Profit gained - Cost x 100 Cost
  4. 4. $350 - $50 - $30 $30 x 100
  5. 5. 900%
  6. 6. ?
  7. 7. MOMENT
  8. 8. Are you covering him? Don’t worry. Our Twitter followers got him.
  9. 9. MOMENT
  10. 10. S M A R T
  11. 11. Specific Measurable Actionable Realistic Timebound
  12. 12. Increase / Decrease _____ By _____ Over ______
  13. 13. Increase sales on underarmour.com by 20% over the next 6 months
  14. 14. Increase sales in Whole Foods retail stores by 30% over the next 12 months
  15. 15. Decrease customer service costs by 25% over the next 24 months
  16. 16. Communication Tools
  17. 17. YOUR TURN
  18. 18. Increase / Decrease _____ By _____ Over ______ #SMROI
  19. 19. PEOPLE
  20. 20. Avinash Kaushik @avinash
  21. 21. Olivier Blanchard @thebrandbuilder
  22. 22. Christopher S. Penn @cspenn
  23. 23. Chuck Hemann @chuckhemann
  24. 24. TOOLS
  25. 25. GOOGLE ANALYTCS
  26. 26. ARGYLE SOCIAL
  27. 27. ROW FEEDER
  28. 28. CYFE
  29. 29. #measure
  30. 30. Q&A
  31. 31. CLAY HEBERT @clayhebert #SMROI clay@spindows.com
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