Social Media ROI - The Champagne Moment - my talk at NYU - July 2013
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Social Media ROI - The Champagne Moment - my talk at NYU - July 2013

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My third annual "Social Media ROI - Champagne Moment" talk at NYU on the importance of setting SMART business objectives and a strategy to achieve them and not focusing on social vanity metrics like ...

My third annual "Social Media ROI - Champagne Moment" talk at NYU on the importance of setting SMART business objectives and a strategy to achieve them and not focusing on social vanity metrics like fans & followers.

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Social Media ROI - The Champagne Moment - my talk at NYU - July 2013 Social Media ROI - The Champagne Moment - my talk at NYU - July 2013 Presentation Transcript

  • CLAY HEBERT @clayhebert #SMROI clay@spindows.com
  • @bbqnyc
  • Profit gained - Cost x 100 Cost
  • $350 - $50 - $30 $30 x 100
  • 900%
  • ?
  • MOMENT
  • Are you covering him? Don’t worry. Our Twitter followers got him.
  • MOMENT
  • S M A R T
  • Specific Measurable Actionable Realistic Timebound
  • Increase / Decrease _____ By _____ Over ______
  • Increase sales on underarmour.com by 20% over the next 6 months
  • Increase sales in Whole Foods retail stores by 30% over the next 12 months
  • Decrease customer service costs by 25% over the next 24 months
  • Communication Tools
  • YOUR TURN
  • Increase / Decrease _____ By _____ Over ______ #SMROI
  • PEOPLE
  • Avinash Kaushik @avinash
  • Olivier Blanchard @thebrandbuilder
  • Christopher S. Penn @cspenn
  • Chuck Hemann @chuckhemann
  • TOOLS
  • GOOGLE ANALYTCS
  • ARGYLE SOCIAL
  • ROW FEEDER
  • CYFE
  • #measure
  • Q&A
  • CLAY HEBERT @clayhebert #SMROI clay@spindows.com