0
CLAY HEBERT   @clayhebert   #socialfresh       #smroi
They’re both right
Olivier Blanchard@thebrandbuilder
Gary Vay-ner-chuk@garyvee
both They’re both rightcorrect
Profit gained - Cost       Cost      x 100
$350 - $50 - $30      $30     x 100
900%
MOMENT
No way! More We need more                     Facebook fans!Twitter followers!
SMART
SpecificMeasurableActionableRealisticTimebound
Increase /DecreaseBy _________Over _______
Increase sales onunderarmour.comby 20% over thenext 6 months.
Increase sales inWhole Foodsretail stores by30% over thenext 12 months.
Communication Tools
YOURTURN
Avinash Kaushik@avinash
Chuck Hemann@chuckhemann
MOMENT S.M.A.R.T.ANALYTICS
CLAY HEBERTwww.dailysense.comclay@tribeswin.com       @clayhebert
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
Social Media ROI - Social Fresh Baltimore
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Social Media ROI - Social Fresh Baltimore

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The slides from my presentation on Social Media ROI at Social Fresh Baltimore on Wednesday, November 30

Published in: Business, Technology
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Transcript of "Social Media ROI - Social Fresh Baltimore"

  1. 1. CLAY HEBERT @clayhebert #socialfresh #smroi
  2. 2. They’re both right
  3. 3. Olivier Blanchard@thebrandbuilder
  4. 4. Gary Vay-ner-chuk@garyvee
  5. 5. both They’re both rightcorrect
  6. 6. Profit gained - Cost Cost x 100
  7. 7. $350 - $50 - $30 $30 x 100
  8. 8. 900%
  9. 9. MOMENT
  10. 10. No way! More We need more Facebook fans!Twitter followers!
  11. 11. SMART
  12. 12. SpecificMeasurableActionableRealisticTimebound
  13. 13. Increase /DecreaseBy _________Over _______
  14. 14. Increase sales onunderarmour.comby 20% over thenext 6 months.
  15. 15. Increase sales inWhole Foodsretail stores by30% over thenext 12 months.
  16. 16. Communication Tools
  17. 17. YOURTURN
  18. 18. Avinash Kaushik@avinash
  19. 19. Chuck Hemann@chuckhemann
  20. 20. MOMENT S.M.A.R.T.ANALYTICS
  21. 21. CLAY HEBERTwww.dailysense.comclay@tribeswin.com @clayhebert
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