CLAY HEBERT      @clayhebertclay@tribeswin.com         #SMROI
Profit gained - Cost       Cost      x 100
$300 - $50 - $30      $30     x 100
900%
?
MOMENT
Are youcovering him?                   Don’t worry.                    Our Twitter                followers got him.
MOMENT
SMART
SpecificMeasurableActionableRealisticTimebound
Increase /Decrease _____By _____Over ______
Increase sales onunderarmour.comby 20% over thenext 6 months
Increase sales inWhole Foodsretail stores by30% over thenext 12 months
Decreasecustomer servicecosts by 25%over the next24 months
Communication Tools
YOURTURN
@bbqnyc
Julia Roy@juliaroy
Promo Code:BLOGWORLD    $15 off
Increase /Decrease _____By _____Over ______#SMROI
PEOPLE
Avinash Kaushik@avinash
Olivier Blanchard@thebrandbuilder
Christopher S. Penn@cspenn
Chuck Hemann@chuckhemann
TOOLS
GOOGLEANALYTCS
ARGYLESOCIAL
AWE.SM
ROWFEEDER
CYFE
#measure
Q&A
CLAY HEBERT      @clayhebertclay@tribeswin.com         #SMROI
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
Social Media ROI at BlogWorld NY 2012
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Social Media ROI at BlogWorld NY 2012

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The slides from my talk at BlogWorld NY 2012 on Social Media ROI, where I discussed how "baselines are not just for tennis", how to define your "Champagne Moment" and the importance of SMART objectives. I also highlight my favorite SMROI people (@avinash, @thebrandbuilder, @cspenn and @chuckhemann), tools (GoogleAnalytics, @argylesocial, @awesm, @rowfeeder and @cyfe) and favorite hashtag (#measure).

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Social Media ROI at BlogWorld NY 2012

  1. 1. CLAY HEBERT @clayhebertclay@tribeswin.com #SMROI
  2. 2. Profit gained - Cost Cost x 100
  3. 3. $300 - $50 - $30 $30 x 100
  4. 4. 900%
  5. 5. ?
  6. 6. MOMENT
  7. 7. Are youcovering him? Don’t worry. Our Twitter followers got him.
  8. 8. MOMENT
  9. 9. SMART
  10. 10. SpecificMeasurableActionableRealisticTimebound
  11. 11. Increase /Decrease _____By _____Over ______
  12. 12. Increase sales onunderarmour.comby 20% over thenext 6 months
  13. 13. Increase sales inWhole Foodsretail stores by30% over thenext 12 months
  14. 14. Decreasecustomer servicecosts by 25%over the next24 months
  15. 15. Communication Tools
  16. 16. YOURTURN
  17. 17. @bbqnyc
  18. 18. Julia Roy@juliaroy
  19. 19. Promo Code:BLOGWORLD $15 off
  20. 20. Increase /Decrease _____By _____Over ______#SMROI
  21. 21. PEOPLE
  22. 22. Avinash Kaushik@avinash
  23. 23. Olivier Blanchard@thebrandbuilder
  24. 24. Christopher S. Penn@cspenn
  25. 25. Chuck Hemann@chuckhemann
  26. 26. TOOLS
  27. 27. GOOGLEANALYTCS
  28. 28. ARGYLESOCIAL
  29. 29. AWE.SM
  30. 30. ROWFEEDER
  31. 31. CYFE
  32. 32. #measure
  33. 33. Q&A
  34. 34. CLAY HEBERT @clayhebertclay@tribeswin.com #SMROI
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