Social Media ROI at BlogWorld NY 2012

2,171 views
2,048 views

Published on

The slides from my talk at BlogWorld NY 2012 on Social Media ROI, where I discussed how "baselines are not just for tennis", how to define your "Champagne Moment" and the importance of SMART objectives. I also highlight my favorite SMROI people (@avinash, @thebrandbuilder, @cspenn and @chuckhemann), tools (GoogleAnalytics, @argylesocial, @awesm, @rowfeeder and @cyfe) and favorite hashtag (#measure).

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,171
On SlideShare
0
From Embeds
0
Number of Embeds
145
Actions
Shares
0
Downloads
19
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Social Media ROI at BlogWorld NY 2012

  1. 1. CLAY HEBERT @clayhebertclay@tribeswin.com #SMROI
  2. 2. Profit gained - Cost Cost x 100
  3. 3. $300 - $50 - $30 $30 x 100
  4. 4. 900%
  5. 5. ?
  6. 6. MOMENT
  7. 7. Are youcovering him? Don’t worry. Our Twitter followers got him.
  8. 8. MOMENT
  9. 9. SMART
  10. 10. SpecificMeasurableActionableRealisticTimebound
  11. 11. Increase /Decrease _____By _____Over ______
  12. 12. Increase sales onunderarmour.comby 20% over thenext 6 months
  13. 13. Increase sales inWhole Foodsretail stores by30% over thenext 12 months
  14. 14. Decreasecustomer servicecosts by 25%over the next24 months
  15. 15. Communication Tools
  16. 16. YOURTURN
  17. 17. @bbqnyc
  18. 18. Julia Roy@juliaroy
  19. 19. Promo Code:BLOGWORLD $15 off
  20. 20. Increase /Decrease _____By _____Over ______#SMROI
  21. 21. PEOPLE
  22. 22. Avinash Kaushik@avinash
  23. 23. Olivier Blanchard@thebrandbuilder
  24. 24. Christopher S. Penn@cspenn
  25. 25. Chuck Hemann@chuckhemann
  26. 26. TOOLS
  27. 27. GOOGLEANALYTCS
  28. 28. ARGYLESOCIAL
  29. 29. AWE.SM
  30. 30. ROWFEEDER
  31. 31. CYFE
  32. 32. #measure
  33. 33. Q&A
  34. 34. CLAY HEBERT @clayhebertclay@tribeswin.com #SMROI

×