Social Media ROI at BlogWorld NY 2012
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Social Media ROI at BlogWorld NY 2012

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The slides from my talk at BlogWorld NY 2012 on Social Media ROI, where I discussed how "baselines are not just for tennis", how to define your "Champagne Moment" and the importance of SMART ...

The slides from my talk at BlogWorld NY 2012 on Social Media ROI, where I discussed how "baselines are not just for tennis", how to define your "Champagne Moment" and the importance of SMART objectives. I also highlight my favorite SMROI people (@avinash, @thebrandbuilder, @cspenn and @chuckhemann), tools (GoogleAnalytics, @argylesocial, @awesm, @rowfeeder and @cyfe) and favorite hashtag (#measure).

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Social Media ROI at BlogWorld NY 2012 Social Media ROI at BlogWorld NY 2012 Presentation Transcript

  • CLAY HEBERT @clayhebertclay@tribeswin.com #SMROI
  • Profit gained - Cost Cost x 100
  • $300 - $50 - $30 $30 x 100
  • 900%
  • ?
  • MOMENT
  • Are youcovering him? Don’t worry. Our Twitter followers got him.
  • MOMENT
  • SMART
  • SpecificMeasurableActionableRealisticTimebound
  • Increase /Decrease _____By _____Over ______
  • Increase sales onunderarmour.comby 20% over thenext 6 months
  • Increase sales inWhole Foodsretail stores by30% over thenext 12 months
  • Decreasecustomer servicecosts by 25%over the next24 months
  • Communication Tools
  • YOURTURN
  • @bbqnyc
  • Julia Roy@juliaroy
  • Promo Code:BLOGWORLD $15 off
  • Increase /Decrease _____By _____Over ______#SMROI
  • PEOPLE
  • Avinash Kaushik@avinash
  • Olivier Blanchard@thebrandbuilder
  • Christopher S. Penn@cspenn
  • Chuck Hemann@chuckhemann
  • TOOLS
  • GOOGLEANALYTCS
  • ARGYLESOCIAL
  • AWE.SM
  • ROWFEEDER
  • CYFE
  • #measure
  • Q&A
  • CLAY HEBERT @clayhebertclay@tribeswin.com #SMROI