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Social Media ROI at BlogWorld NY 2012
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Social Media ROI at BlogWorld NY 2012

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The slides from my talk at BlogWorld NY 2012 on Social Media ROI, where I discussed how "baselines are not just for tennis", how to define your "Champagne Moment" and the importance of SMART …

The slides from my talk at BlogWorld NY 2012 on Social Media ROI, where I discussed how "baselines are not just for tennis", how to define your "Champagne Moment" and the importance of SMART objectives. I also highlight my favorite SMROI people (@avinash, @thebrandbuilder, @cspenn and @chuckhemann), tools (GoogleAnalytics, @argylesocial, @awesm, @rowfeeder and @cyfe) and favorite hashtag (#measure).


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  • 1. CLAY HEBERT @clayhebertclay@tribeswin.com #SMROI
  • 2. Profit gained - Cost Cost x 100
  • 3. $300 - $50 - $30 $30 x 100
  • 4. 900%
  • 5. ?
  • 6. MOMENT
  • 7. Are youcovering him? Don’t worry. Our Twitter followers got him.
  • 8. MOMENT
  • 9. SMART
  • 10. SpecificMeasurableActionableRealisticTimebound
  • 11. Increase /Decrease _____By _____Over ______
  • 12. Increase sales onunderarmour.comby 20% over thenext 6 months
  • 13. Increase sales inWhole Foodsretail stores by30% over thenext 12 months
  • 14. Decreasecustomer servicecosts by 25%over the next24 months
  • 15. Communication Tools
  • 16. YOURTURN
  • 17. @bbqnyc
  • 18. Julia Roy@juliaroy
  • 19. Promo Code:BLOGWORLD $15 off
  • 20. Increase /Decrease _____By _____Over ______#SMROI
  • 21. PEOPLE
  • 22. Avinash Kaushik@avinash
  • 23. Olivier Blanchard@thebrandbuilder
  • 24. Christopher S. Penn@cspenn
  • 25. Chuck Hemann@chuckhemann
  • 26. TOOLS
  • 27. GOOGLEANALYTCS
  • 28. ARGYLESOCIAL
  • 29. AWE.SM
  • 30. ROWFEEDER
  • 31. CYFE
  • 32. #measure
  • 33. Q&A
  • 34. CLAY HEBERT @clayhebertclay@tribeswin.com #SMROI