Your SlideShare is downloading. ×
  • Like
How to remove rust from bumpers
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

How to remove rust from bumpers

  • 34 views
Published

 

Published in Automotive , Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
34
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. RIGHTSOURCING FEBRUARY 6, 2014
  • 2. ABOUT SEROKA/TOP FLOOR 15 YEARS OF DELIVERING DIGITAL MARKETING RESULTS DEDICATED TEAMS: ! • BRANDING • MARKETING STRATEGY • DIGITAL DESIGN • DIGITAL DEVELOPMENT • INTERNET MARKETING • SEARCH AND ANALYTICS • CONVERSION OPTIMIZATION • INTEGRATED MARKETING SERVICES
  • 3. ABOUT ME CLAY KONNOR
 DIRECTOR OF INTERACTIVE DESIGN PHOTO   (329W X 357H) • 20 YEARS DIGITAL MARKETING EXPERIENCE • HUNDREDS OF WEBSITE DESIGNS • MAJOR GLOBAL BRAND EXPERIENCE • FEATURED NATIONALLY AS SPEAKER • UX DESIGN AND OPTIMIZATION FOR LARGE, GLOBAL BRANDS SUCH AT THE GAP, BOMBAY COMPANY, FARMERS INSURANCE, NORTHWESTERN MUTUAL, GE HEALTHCARE, MOTOROLA, ETC.
  • 4. TOP 10 B2B MARKETING CHANNELS 8 out of the top 10 most effective marketing channels are digital
  • 5. THE IMPORTANCE OF YOUR WEBSITE
  • 6. THE IMPORTANCE OF YOUR WEBSITE Digital interactivity now represents the center of the marketing universe. Today’s marketer must view their marketing strategies and tactics with an eye on growing the online center and radiating beyond with spokes that facilitate most of the offline transactional functions that support sales and service. ! While lead generation used to consist of broadcasting messages it must now rely heavily on being found in the right place at the right time.
  • 7. THE IMPORTANCE OF YOUR WEBSITE CONTENT EMAIL ONLINE
 MARKETING ADVERTISING WEBSITE MARKETING
 AUTOMATION DIRECT
 MAIL SOCIAL EVENTS Your  website  is  the  hub  of  all  your  marke3ng  ac3vi3es  and  the  primary  brand  delivery  vehicle.
  • 8. THE IMPORTANCE OF YOUR WEBSITE SEARCH PPC CONTENT PR MARKETING ADVERTISING SOCIAL Top  of  funnel  ac3vi3es  -­‐  dedicated  departments  -­‐  create  more  traffic
 Bo?om  of  funnel  -­‐  increase  conversion  through  UX  design,  tes3ng  and  modifica3on   THE  METHOD  OF  CREATING  GREATER  ONLINE  SUCCESS  IS  THROUGH  OPTIMIZATION  OF  BOTH  SIDES  OF  THE  FUNNEL
  • 9. SEROKA/TOP FLOOR EXPERTISE GETTING MORE TRAFFIC TO YOUR WEBSITE BRAND
 DEVELOPMENT PAID SEARCH CONTENT 
 MARKETING PUBLIC
 RELATIONS MARKETING AUTOMATION United  forces  of  Seroka  and  Top  Floor  provide  deep  exper3se  and  dedicated  teams SEARCH SOCIAL EVENT SUPPORT
  • 10. SEROKA/TOP FLOOR EXPERTISE GETTING MORE CONVERSION FROM YOUR WEBSITE WEB DESIGN WEB DEVELOPMENT United  forces  of  Seroka  and  Top  Floor  provide  deep  exper3se  and  dedicated  teams USER   EXPERIENCE USER TESTING
  • 11. THE IMPORTANCE OF YOUR WEBSITE CREATING GREATER CONVERSIONS FROM YOUR WEBSITE Site Visits x Conversion Percentage = Results 1000 x .6 = 60
  • 12. THE IMPORTANCE OF YOUR WEBSITE CREATING GREATER CONVERSIONS Design Site Design 1 Site Design 2 Budget 1,000,000 1,000,000 Traffic 1,000,000 1,000,000 CPC $1 $1 Conversion Rate 3% 5% Sales 30,000 50,000 Average Revenue
 Per Sale $100 $100 Total Web Sales $3,000,000 $5,000,000 Even  a  small  increase  in  site  conversion  creates  very  drama3c  bo?om-­‐line  impact
  • 13. THE IMPORTANCE OF YOUR WEBSITE CREATING WEBSITE PERFORMANCE • • • A professional look and feel that generates trust and confidence in the brand Persona-based design that is centered around known use-cases A user experience that facilitates those use-cases • Users can quickly understand • Users can easily find what they need based on their criteria • Users can easily convert
  • 14. THE IMPORTANCE OF YOUR WEBSITE LOOK & FEEL Trust and confidence in the brand happen in a fraction of a second at the subconscious level.
  • 15. THE IMPORTANCE OF YOUR WEBSITE LOOK & FEEL Trust?
  • 16. THE IMPORTANCE OF YOUR WEBSITE A USER EXPERIENCE THAT DRIVES CONVERSION Design is not only the way a site looks and feels, but is the entirety of what goes into a site from strategy through surface that makes it work.
  • 17. THE IMPORTANCE OF YOUR WEBSITE A USER EXPERIENCE THAT DRIVES CONVERSION 4.35 5.35 1.53 3.17 2.01 3.17 4.03 1.36 3.02 2.08 3.06 3.77 2.69 3.59 2.39 1.37 2.51 3.64 3.90 2.85 0.19 1.84 3.32 3.80 6.21 0.11 1.59 3.78 3.65 9.33 0.03 0.85 3.66 3.80 5.70 0.05 1.22 4.22 3.41 7.58 0.20 1.94 3.82 3.30 7.63 1.22 3.25 2.41 2.88 5.64 2.86 5.65 2.92 3.65 2.66 3.09 6.00 2.47 3.42 1.83
  • 18. THE IMPORTANCE OF YOUR WEBSITE A USER EXPERIENCE THAT DRIVES CONVERSION
  • 19. THE IMPORTANCE OF YOUR WEBSITE A USER EXPERIENCE THAT DRIVES CONVERSION
  • 20. THE IMPORTANCE OF YOUR WEBSITE A USER EXPERIENCE THAT DRIVES CONVERSION
  • 21. THE IMPORTANCE OF YOUR WEBSITE A USER EXPERIENCE THAT DRIVES CONVERSION
  • 22. THE IMPORTANCE OF YOUR WEBSITE A USER EXPERIENCE THAT DRIVES CONVERSION
  • 23. THE IMPORTANCE OF YOUR WEBSITE A USER EXPERIENCE THAT DRIVES CONVERSION This  might  mean  a  menu  that  explains  context  and  provides  informa3on
  • 24. THE IMPORTANCE OF YOUR WEBSITE A USER EXPERIENCE THAT DRIVES CONVERSION Or  secondary  pages  that  provide  deep  informa3on  via  easily  digested  formats  such  as  video
  • 25. THE IMPORTANCE OF YOUR WEBSITE A USER EXPERIENCE THAT DRIVES CONVERSION Or  even  a  site  that  customizes  the  informa3on  provided  based  on  user  roles  or  user  type
  • 26. THE IMPORTANCE OF YOUR WEBSITE A USER EXPERIENCE THAT DRIVES CONVERSION EXAMPLE OF HOW THEIR WEBSITE CAN DO THESEE THINGS
  • 27. THE IMPORTANCE OF YOUR WEBSITE THE DESIGN PROCESS concrete surface visual design interface design skeleton user experience structure information 
 architecture scope strategy abstract content requirements technological requirements user needs marketing objectives
  • 28. THE IMPORTANCE OF YOUR WEBSITE THE DEVELOPMENT PROCESS
  • 29. WHY MOBILE? All Internet Searches 54% Mobile 46% Desktop (Source: Microsoft Tag)
  • 30. WHY MOBILE? Searches with local intent 60% Mobile 40% Desktop (Source: Microsoft Tag)
  • 31. WHY MOBILE? Email - Initial open/read 55% Mobile 45% Desktop Source: Campaign Monitor 2013 ! Desktop includes both web browser and email client - mobile email opens increased 34%, while webmail and PC opens decreased by 11% and 9.5%, respectively. !
  • 32. WHY MOBILE? Source: Campaign Monitor 2013
  • 33. WHY MOBILE? How do people get online? 45% Don’t use phone 55% Use phone sometimes 17% Use phone EXCLUSIVELY Source:  Nielson  survey  2012   ! Actual  client  percentages  in  2013  are  7-­‐29%  mobile  for  B2B
  • 34. MOBILE DESIGN RESPONSIVE SITE DESIGN
  • 35. MOBILE DESIGN RESPONSIVE SITE DESIGN • Has the same URL as desktop site • No possible conflict with search • Method endorsed by Google • Majority of new developments benefit from responsive • Future ready to adapt to newly introduced screens 
 and devices
  • 36. MOBILE DESIGN METHODS OF DESIGN & DEVELOPMENT RESPONSIVE SITE:
  • 37. PROPOSAL
  • 38. PROPOSAL RIGHTSOURCING’S NEW WEBSITE BULLET LIST OF FEATURES PROPOSED TO CORRESPOND WITH WRITTEN PROPOSAL
  • 39. THANK YOU. ANY QUESTIONS?