Recruitment strategies

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Recruitment strategies

  1. 1. Admissions Solutions using the internet for recruitment
  2. 2. John F. Kennedy “Ask not what your country can do for you, but ask what you can do for your country.”
  3. 3. A New Saying • Ask what YOUR College can do for YOU!
  4. 4. Who is our Student? And how do we get to them?
  5. 5. How do we get to them? • Sports Illustrated o You've Got (too Much) Mail • In the age of Facebook, Twitter and texting, top prospect Roberto Nelson was still courted through thousands of postal deliveries from college coaches. Is the annual flood of letters effective—or a waste of paper?
  6. 6. • Nelson received 2,161 pieces of mail from 56 programs • Of the 2,161 pieces of mail that arrived on Nelson's doorstep, only 200—or 9.3%— featured writing tailored specifically for him. • How many pieces of recruiting mail did USC and Oregon State send Nelson? Zero
  7. 7. How can we do this for FREE! • TWITTER • FACEBOOK • MYSPACE • WORDPRESS • ZINCH
  8. 8. Apply To College From Facebook • From now on, not only can you spend your college days idling on Facebook, you can even apply to college from Facebook. You can do this through an application called College Planner, which is a tool for student wannabes to research their options and see which colleges their friends are interested in. After you choose the ones you like, you can send your application directly from College Planner.
  9. 9. 4 Ways to Use Social Media to Pick a College College Prowler
  10. 10. Campus Buddy
  11. 11. Rate My Professors
  12. 12. YouTube
  13. 13. One Large Untapped Well • What's the #1 electronic piece that college students have?
  14. 14. Greater than 97% of college students own a cell phone
  15. 15. Wrap Up • How can we use social networking and the internet to not only find students but recruit them?

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