The Digital Book (R)evolution - By the Book 2014, Florence - SLIDES only [ALSO SEE VERSION WITH NOTES]

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[ALSO SEE VERSION WITH NOTES]
Conference programme
http://publishing.brookes.ac.uk/conference/by_the_book

ABSTRACT
Digital media are changing the ways in which books are produced and consumed. In their wide diversity, digital "books" (from enhanced ebooks, to story apps, to game books) challenge the borderlines between books and other forms of digital media. Digital books simultaneously diverge from print books, drawing on other genres and conventions linked to digital affordances, but are also remediating print books, in terms of content, genre conventions, aesthetics, and so on. This presentation starts proposing a typology of digital books that takes into account media convergence, multimodality and remediation from print. Which, by the way, the author thinks will never die out!

Conference committee
Benoȋt Berthou, University of Paris 13 (LABSIC)
Ernst-Peter Biesalski, HTWK, Leipzig
Alberto Cadioli, University of Milan
Pascal Durand, University of Liège
Miha Kovač, University of Ljubljana
Angus Phillips, Oxford Brookes University (Oxford International Centre for Publishing Studies)
Adriaan van der Weel, University of Leiden

Associate partners
Association for Publishing Education
Brill
Federation of European Publishers

Published in: Business, Technology
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The Digital Book (R)evolution - By the Book 2014, Florence - SLIDES only [ALSO SEE VERSION WITH NOTES]

  1. 1. By the Book Conference, Florence, May 2014, Claudio Pires Franco The Digital Book (R)evolution UNESCO Chair Project! Crossing Media Boundaries: New Media Forms of the Book! (Prof Alexis Weedon) 1 claudio.pires.franco@gmail.com! @clauzdifranco! LinkedIn: http://lnkd.in/bH2zVdV Conference Programme! http://publishing.brookes.ac.uk/resources/By_the_Book_- _programme_for_Publishing_Studies_conference_-_Florence_23_and_24_May_2014.pdf!
  2. 2. –Angus Phillips, Turning the Page, 2014 “This is an exciting period for the book, a time of innovation, experimentation, and change. It is also a time of considerable fear within the book industry as it adjusts to changes in how books are created and consumed” 2
  3. 3. The Digital (R)evolution Context ❖ Analysis focus is on the “West” (mainly UK and US)! ❖ Most visible changes now in trade publishing! ❖ Familiarisation with ebooks! ❖ Wide access to mobile media devices! ❖ “Maturity” in the uses of the Internet (Web 2.0)! ❖ More media - more fiction - consumed! ❖ Disintermediation: rise of self-publishing! ❖ Non-publishers Amazon and Apple 3
  4. 4. The Digital (R)evolution Context ❖ Media conglomerates and media convergence (cross-media flows) ! ❖ Publishers experimenting with - and expanding into - other media circuits; publishers as cross-media “brand nurturers”! ❖ Recognised potentials of digital media affordances for publishing! ❖ Experimentation driven from outside book publishing! ❖ Partnerships and joint expertise in new kinds of publishers! ❖ New formats, new ways of writing, new publishing practices, new roles for readers... 4
  5. 5. Image credits: Per Palmkvist Knudsen, Creative Commons
  6. 6. A Brief Chronology of the Book: Before Ebooks (Format and Technology) 6 The ‘Digital Era’ From 1970s 1980s 1990s Encarta Mid 1990s Online delivery E-readers Sony,! Kindle iPad ePub3 Computers in production CD-ROMs Best App: Disney Animated Amazon: ebooks ahead of pbooks Ebooks plateau 2006/7Late! 90s 2011 20132012 iBooks Author 2010 2013 2014 Barefoot Atlas: 10 best apps all time
  7. 7. A Brief Chronology of the Book: After Ebooks (Format and Technology) 7 The ‘Digital Era’ From 1970s 1980s 1990s Encarta Mid 1990s Online delivery E-readers Sony,! Kindle iPad ePub3 Computers in production CD-ROMs Best App: Disney Animated Amazon: ebooks ahead of pbooks Ebooks plateau 2006/7Late! 90s 2011 20132012 iBooks Author 2010 2013 2014 Barefoot Atlas: 10 best apps all time
  8. 8. Industry Classifications ❖ Publishers: ebooks, sometimes apps! ❖ Digital book awards: flowable vs. fixed layout ebooks and apps! ❖ Innovative digital books are hard to find in traditional publishers’ websites 8
  9. 9. The Future of the "Book"
  10. 10. –Simon Eliot and Jonathan Rose, A Companion to the History of the Book “… [T]he question of whether or not the book as we know it has a future is almost always the first and most pressing question asked.” 10
  11. 11. –Simon Eliot and Jonathan Rose, A Companion to the History of the Book “Given the book’s adaptability and its ability to migrate from one material form to another, one might be inclined to be optimistic.” 11
  12. 12. The Future(s) of the Book ❖ Unilinear path: one format is replaced by the next in consecutive fashion. 12 Image credits: José-Manuel Benitos, Creative Commons LINEAR EVOLUTION
  13. 13. The Future(s) of the Book ❖ Branching paths: older and newer formats co-exist. 13 Image credits: Tony Hirst, https://www.flickr.com/photos/psychemedia BRANCHING EVOLUTION
  14. 14. The Future(s) of the Book ❖ Two hypotheses:! ❖ 1) Print books are not that dissimilar from digital books; perhaps bigger differences exist between some print formats than between certain print and digital forms! ❖ 2) Digital books explore the affordances of new technologies, but more often than not are inspired by established print genres, framed by their conventions, and often adaptations of existing books (e.g. an existing story; a print encyclopaedia’s database)! ❖ Which means there is both divergence and continuity between print and digital 15
  15. 15. Digital Books: Typology Sketches Any digital form of the “book”
  16. 16. 17 More book-like More multimodal and/or making use of affordances of digital media (e.g. user- generated content, interactivity, ludic features, cross-platform or cross-media / transmedia) Ebooks The Multimodality / Interactivity Angle Enhanced ebooks ePub3 “Multimedia ebooks” iBooks Author Story / Book Apps Game books Digital fiction “Bridging” Books Narrative games Social book
  17. 17. 18 PRINT BOOKS DIGITAL The Remediation / Convergence Angle Children's Storybooks Novels Choose- your-own OTHER MEDIA! Games, Websites, AR Ebooks Storybook Apps Game-books Pop-up Books AR books! Wonderbook
  18. 18. –Independent publisher David Wilk, digitalbookworld.com, 24.10.2013 “Publishers do not (yet) see a market for inventive digital publishing […] But what if the reason we have not seen any real success in innovative ebooks is not a lack of market, but something else altogether?” 19
  19. 19. –Independent publisher David Wilk, digitalbookworld.com, 24.10.2013 “Publishers do not (yet) see a market for inventive digital publishing […] But what if the reason we have not seen any real success in innovative ebooks is not a lack of market, but something else altogether?” 20
  20. 20. Barriers ❖ Fragmentation: discoverability issues, no easy way of finding digital books! ❖ Lack of promotion by Apple! ❖ Lack of investment by Amazon 21
  21. 21. The Future of the "Book" (And a future for the digital book?)
  22. 22. The End
  23. 23. By the Book Conference, Florence, May 2014, Claudio Pires Franco The Digital Book (R)evolution UNESCO Chair Project! Crossing Media Boundaries: New Media Forms of the Book! (Prof Alexis Weedon) 24 claudio.pires.franco@gmail.com! @clauzdifranco! LinkedIn: http://lnkd.in/bH2zVdV Conference Programme! http://publishing.brookes.ac.uk/resources/By_the_Book_- _programme_for_Publishing_Studies_conference_-_Florence_23_and_24_May_2014.pdf!

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