MARKETING & SALES Vocabulário para alunos de Língua Inglesa e Profissionais Módulo I Claudete Mello, 2009©

INTRO My name is Claudete Mello. I am Claudete.

My name is Claudete Mello.

I am Claudete.

INTRO I work at Wizard. (where?) I work for Wizard. (who?)

I work at Wizard.

(where?)

I work for Wizard.

(who?)

INTRO I am a Coordinator. (title) I am a Translator. (profession)

I am a Coordinator.

(title)

I am a Translator.

(profession)

VOCABULARY Marketing Sales Goods Services Business Customer/ Client Consumer Market Marketing Vendas Produtos Serviços Empresa Cliente Consumidor Mercado

Marketing

Sales

Goods

Services

Business

Customer/ Client

Consumer

Market

Marketing

Vendas

Produtos

Serviços

Empresa

Cliente

Consumidor

Mercado

VOCABULARY loyalty feasibility Market share brand retail Mark-up profit loyalty viabilidade Fatia de mercado Marca varejo Margem de lucro lucro

loyalty

feasibility

Market share

brand

retail

Mark-up

profit

loyalty

viabilidade

Fatia de mercado

Marca

varejo

Margem de lucro

lucro

PROFESSIONALS Manager Supervisor Assistant Analyst Office Clerk Telemarketing Operator Call Center Operator Gerente Supervisor Assistente Analista Auxiliar Adm. Operador de Tlmkt Operador de Call Center

Manager

Supervisor

Assistant

Analyst

Office Clerk

Telemarketing Operator

Call Center Operator

Gerente

Supervisor

Assistente

Analista

Auxiliar Adm.

Operador de Tlmkt

Operador de Call Center

What is MARKETING? All steps we take to convince , reach and persuade a potential customer.

All steps we take to convince , reach and persuade a potential customer.

What is SALES? The sales process is everything you do to close the sale and get a signed agreement or contract.

The sales process is everything you do to close the sale and get a signed agreement or contract.

MKT or SALES? Both are necessities to make sure the business will be successful. What does a company want? REPEAT BUSINESS!

Both are necessities to make sure the business will be successful.

What does a company want?

REPEAT BUSINESS!

MARKETING MIX PRICE PRODUCT PROMOTION PLACE

PRICE

PRODUCT

PROMOTION

PLACE

MARKETING MIX PRICE Deals Distributor & retailer mark-ups Discount structure

PRICE

Deals

Distributor & retailer mark-ups

Discount structure

MARKETING MIX PRODUCT Quality Models & Sizes Packaging Brands Services

PRODUCT

Quality

Models & Sizes

Packaging

Brands

Services

MARKETING MIX PROMOTION Advertising Sales Promotion Personal selling Publicity

PROMOTION

Advertising

Sales Promotion

Personal selling

Publicity

MARKETING MIX PLACE Channels of distribution Outlet location Sales territories Warehousing system

PLACE

Channels of distribution

Outlet location

Sales territories

Warehousing system

SWOT ANALYSIS S trengths (+) W eaknesses (-) O pportunities (+) T hreats (-)

S trengths (+)

W eaknesses (-)

O pportunities (+)

T hreats (-)

Internal factors Technology Leading brand Distribution channel Customer loyalty/ relationships Production quality Management S

Technology

Leading brand

Distribution channel

Customer loyalty/ relationships

Production quality

Management

S

Internal factors Absence of skill Weak brands Poor access to distribution Low customer retention Unreliable product/service management W

Absence of skill

Weak brands

Poor access to distribution

Low customer retention

Unreliable product/service

management

W

External factors Changing customer tastes Technological advances Changes in government politics Changes in population age New distribution channels O

Changing customer tastes

Technological advances

Changes in government politics

Changes in population age

New distribution channels

O

External factors Closing of geographic markets Technological advances Changes in government politics Changes in population age New distribution channels T

Closing of geographic markets

Technological advances

Changes in government politics

Changes in population age

New distribution channels

T

CASES THINK GLOBAL. ACT LOCAL. (Philip Kotler) OVOS DE GALINHA AUTOMÓVEL CLASSE A, Mercedes Benz KFC…

THINK GLOBAL. ACT LOCAL.

(Philip Kotler)

OVOS DE GALINHA

AUTOMÓVEL CLASSE A, Mercedes Benz

KFC…