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Meme crusher


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Meme crusher from Josh Bartlett it wil be released on the first days of 2013 here you can sneak peak inside meme Crusher

Meme crusher from Josh Bartlett it wil be released on the first days of 2013 here you can sneak peak inside meme Crusher

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  • 1. Memes  That  Drive  Traf/ic Brought  to  you  by Disclaimer:   © Copyright MemeCrusher & PageOneTraffic Ltd Every precaution has been taken to ensure that the information presented herein is accurate. However, neither the author nor PageOneTraffic Ltd shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the information contained within this work. The information is presented on an “as is” basis; there is no warranty. The author has made best efforts to ensure that no copyright laws have been broken and any references to websites or facebook pages have been correctly referenced in the attribution section. Income and Earning Disclaimer You and you alone are responsible for any income you make or fail to make. The copyright owner makes no promises or guarantees of income whatsoever. Affiliate Disclaimer You should assume that any and all links within this guide are affiliate links. As such, the owner or distributor may realize compensation should a purchase occur. The copyright owner holds no responsibility for products purchased.! 1
  • 2. Memes  That  Drive  Traf/ic 4  Simple  Meme  Types  You  Can  Create  Right  Now  That   Will  Go  Viral  Today Introduction Memes  matter.    So  much  so,  that  they  are  an  important  element  of  most  modern   day  marketing  campaigns.  They  are  used  proliCically  by  the  biggest  brands   names  such  as  Coca-­‐Cola  and  Levis',  and  even  politicians  seeking  to  drive  debate   and  votes  in  Presidential  election  campaigns. Though  they  might  seem  like  silly,  trivial  'jokes',  memes  are  extremely  powerful   mechanisms  for  sending  messages,  driving  opinion  and  building  trafCic! Meme  marketing,  known  as  “memetic  marketing”  is  just  one  component  of   Image  Based  Marketing,  a  trend  that  has  become  widely  popular  since  the   growth  of  social  networking  sites. It's  appeal  as  a  powerful  marketing  strategy  comes  down  to  the  fact  that  memes   are  cheap,  popular  and  spread  rapidly.  Simply  put,  messages  go  viral  more  easily   with  meme  marketing. So  what  is  it  about  memes  that  gets  people  interested?  Memeticist  and  author  of   The  Meme  Machine  Susan  Blackmore,  may  have  the  answer.    She  explains,   “Memes  are  essentially  selCish  pieces  of  information  trying  to  use  our  brains  to   get  themselves  copied  and  passed  on.”! 2
  • 3. While  Blackmore  sees  memes  (ideas  or  information)  using  our  brains  as  a   channel  to  propagate  themselves,  it's  is  equally  true  that  by  sharing  a  meme,   individuals  are  sharing  their  approval,  disapproval,  opinion  or  something  about   themselves,  and  are  therefore  using  memes  as  a  channel  to  express  themselves   and  assert  their  own  identity. In  other  words,  by  sharing  memes  people  are  sharing  little  pieces  of  themselves.   It's  essentially  a  selCish  gesture  to  assert  our  identity,  but  one  that  works  to  the   advantage  of  any  enterprise,  body,  agency,  brand  or  government  that  wants  to   have  a  stake  in  our  identity. So  essentially  memes  appeal  to  our  ego,  which  makes  them  a  perfect  marketing   channel. While  the  popularity  of  a  meme  cannot  be  predicted,  there  are  some  strategies   that  will  boost  the  chances  of  a  meme  going  viral. Limor  Shifman  has  identiCied  six  such  features  that  characterize  the  most  virally   successful  memes.  These  are  ordinary  people,  Clawed  masculinity,  simplicity,   humour,  repetition,  and  whimsical  content. The  most  successful  memes,  will  usually  exhibit  at  least  one  of  Shifman's   characteristics  and  are  typically  not  planned.  For  example,  the  hugely  popular   Success  Kid  Meme,  began  as  baby  photo  posted  on  Flickr  by  photographer   Lainey  Griner  of  her  11  month  old  son  Sammy.! 3
  • 4. Now  success  kid  is  one  of  the  most  consistently  used  viral  images  on  the   Internet. The  reality  is  however,  most  memes  do  fail,  or  have  a  very  short  life  span.  The! 4
  • 5. next  big  meme  is  always  waiting  to  take  center  stage.  So  let's  look  at  some   strategies  that  you  can  use  to  consistently  get  memes  shared,  without  having  to   be  funny,  or  whimsical  or  have  a  Clawed  masculinity! Let's  look  at  how  to  'engage'  audiences  with  memes  by  tapping  into  the  identity/ ego  complex  that  gets  a  Cinger  to  click  the  share  buttons  before  the  brain  has   time  to  tell  it  to  do  so. Method  1  -­‐  Like  –  Comment  -­‐  Share This  is  probably  one  of  the  easiest  ways  of  encouraging  an  audience  to  interact   with  and  share  a  meme.  By  placing  a  direct  call  to  action  in  the  meme  photo   along  with  a  statement  that  is  meaningful  to  the  audience,  the  chances  of  the   image  being  shared,  commented  on  or  liked,  are  hugely  increased.   Dove  have  run  meme  campaigns  like  this  very  successfully.  Dove's  audience   chooses  an  option  that  reClects  their  preference.  And  their  response  is  directly   based  on  their  desire  to  express  who  they  are. 5
  • 6. Method  2  -­‐  Ask  A  Question It  doesn't  get  any  more  simple.  Asking  a  question,  particularly  one  that  conjures   up  nostalgic,  happy  or  positive  thoughts  or  memories  is  always  going  to  get  an   answer.  The  most  successful  marketing  campaigns  will  provoke  the  right  kind  of   emotion  in  the  target  audience.  The  viral  effect  happens  when  others  want  to   share  their  unique  emotion  too. (Remember,  the  ego!) This  simple  tactic  can  be  applied  to  any  marketing  campaign.  The  possibilities   are  endless.  While  Coca  Cola  use  the  “Summer  days  +  Coca  Cola  are  Like  ....”! 6
  • 7. image,  it's  not  difCicult  to  think  up  dozens  of  others  ... Mornings  without  coffee  are  like  .... Dieting  without  exercise  is  like  .... Movie  nights  +  my  best  friend  are  like  .... Snowy  mornings  +  woolly  mittens  are  like  .... Method  3  -­‐  PiggyBack  On  Success Sharing  images  on  Facebook  pages  relevant  to  the  audience  you  are  trying  to   target  is  an  easy  way  to  piggyback  on  the  meme  machine.  Take  for  example,  the   Facebook  page  Hug  Pugs.  The  page  has  271K  users  and  regularly  shares  users   content. 7
  • 8. Just  one  share  on  a  page  like  this  can  result  in  a  huge  amount  of  exposure  for  an   image.   The  image  above  was  shared  751  times  in  less  than  a  day  and  received  over   8000  likes.  The  page  is  full  of  other  similar  user  submitted  images. Method  4  -­‐  Brain  Teasers The  Cinal  method  for  engaging  an  audience  is  the  age-­‐old  puzzle  or  brain  teasers.   These  don't  have  to  be  cryptic  images.  Word  puzzles  like  the  one  used  below, 8
  • 9. again  by  Dove  or  images  that  have  something  out  of  place  that  needs  to  be   spotted.   This  image  above  or  a  rubbish  dump  has  a  cat  (middle  left).  Add  a  'share  if  you   Cind  the  cat'  direction  and  images  like  this  will  go  viral  very  quickly. Creating  Memes  and  Viral  Images Finally  you  just  need  to  put  it  together  and  combine  and  image  with  some  text  to   either  make  share,  or  make  them  smile  enough  to  encourage  them  to  share. Firstly,  if  you  don’t  want  to  get  Photoshop  to  edit  your  image  you  can  get  hold  of   MemeCrusher  and  create  a  viral  image  in  a  couple  of  minutes. Firstly  get  a  copy  of  MemeCrusher  from  here. Step1  –  Choose  a  background  or  a  blank  background. 9
  • 10.! 10
  • 11. Step2  –  Choose  an  image  from  an  online  image  library  or  upload  your  own.    Be   careful  to  use  one  that  isn’t  copyrighted. 11
  • 12. Step  3  -­‐  Add  a  caption There  is  a  built  in  famous  quotes  database  if  you  need  inspiration.    Don’t  forget   to  add  your  website  URL.! 12
  • 13. Step  4  –  Share  on  Facebook,  Pinterest  or  your  blog.1 And  watch  the  trafCic  come  in. So  you  can  see  how  easy  it  is  to  create  viral  images  without  any  need  for  a   graphical  editor  or  photoshop.    You  even  don’t  need  inspiration  as  we  can  help   you  with  that  with  the  inbuilt  famous  quotes  generator.  (PRO  version) You  can  get  MemeCrusher  here 1  Pinterest,  Blog  posting  only  available  in  the  PRO  version. 13
  • 14. Attributions Dove  images  from  Facebook    -­‐ Coca  Cola  –! 14