Wi-Fi Cloud                      The next generation Wi-Fi 2.0 solution to meet                                       the ...
Impact of mobile Internet onthe service provider market 1/2                                           Data usage is growin...
Impact of mobile Internet onthe service provider market 2/2                                               .... and this is...
Wi‐Fi increasingly becoming a viableand effective broadband access solution 1/2  The IEEE 802.11n provides for extremely ...
Wi‐Fi increasingly becoming a viableand effective broadband access solution 2/2 The ongoing popularity of Wi-Fi is reflec...
Wi-Fi is applicable to multiple scenarios                            3G/4G                                              Ma...
Target markets formanaged Wi-Fi hotspot/enterprise services                                                 MNO/MVNO      ...
WiTech Wi-Fi Cloud                       Wi-Fi Cloud is a turn key, end-to-end solution specifically                     ...
Wi-Fi CloudKey characteristics   Wi-Fi Cloud is based on a wireless network architecture that leverages innovative    Wi-...
Wi-Fi CloudArchitectureWROP|Cloud + Extended Applications                                        IP                       ...
Wi-Fi Cloudfor managed hotspot services                                                           Partner 1               ...
WROP|CloudFunctionalities and advantages                                 Admin Portal      Operator / Partner            C...
WROP|CloudFocus on Web Portals         Administration Portal                Login Portal                      User Portal ...
Captive Portal CMS  The Captive Portal CMS is a platform to implement Hot Spot, Guest Access and   Hotlining functionalit...
Captive Portal CMSModules 1/2                      Standard Login Portal:                          •   Welcome Page      ...
Captive Portal CMSModules 2/2                                                                      Value chain            ...
Captive Portal CMSCustomization of the Login Portal content                   Login Portal                      Operator C...
Login PortalWelcome Page sample                           Logo 2: e.g. Operator             Logo 1 e.g.           Logo    ...
Login Portal Pay Plans and Services Page sample                    Pay Plan                    Plan N:                    ...
Login PortalSamples of high added-value applications       Hot Spot Finder                          Check Coverage  •   Se...
Why Wi-Fi Cloud      Managed Services                Innovation and                     Flexibility                       ...
A reference case – Tiscali Open-Net                                         Tiscali, on the front-end side,               ...
Business process supported end-to-endby the Order Management System                             Complete project life-cycl...
A dedicated, easy-to-use portal for the partner                                  Seamless hotspot management              ...
Tiscali Open-Net – The experience  Fastest time-to-market/customer ever experienced for an added-   value service  Allow...
e-mail: claudio.adriani@witech.it                     Skype: claudio.adrianiThank you for your attention!                 ...
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WiTech Wi-Fi cloud - managed services forum 2011 - lisbon

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Wi-Fi is rapidly becoming the mainstream method of connection to the Internet also for tablets and smartphones. The main reason for this being that 4G networks and their promised cheap and powerful data connectivity services are not here yet, whilst the existing and expensive 3G networks are increasingly unable to cope with a pent-up demand. For operators and enterprises, rapidly deploying new Wi-Fi public hot spots and access points, as well efficiently managing them with the lowest possible TCO, is thus getting high in their priority list.

In this presentation we will introduce Wi-Fi Cloud, a turnkey, end-to-end cloud solution, specifically tailored for Wi-Fi projects and capable of addressing various application/usage scenarios and market segments leveraging next-generation wireless technologies and products. The solution has been already adopted by a major Italian ISP and the presentation will provide an overview on the architecture, business model and processes as well as share some the lessons learned.

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WiTech Wi-Fi cloud - managed services forum 2011 - lisbon

  1. 1. Wi-Fi Cloud The next generation Wi-Fi 2.0 solution to meet the emerging market needs Claudio Adriani CTO & VP Product Development22 March 2011, Lisbon – PortugalManaged Services Forum 2011 1
  2. 2. Impact of mobile Internet onthe service provider market 1/2 Data usage is growing so quickly that it threatens to swamp the capacity of today’s mobile networks .....Monthly data consumption per subscriberover time by smartphones Monthly data consumption per subscriber over time by other mobile platforms 2
  3. 3. Impact of mobile Internet onthe service provider market 2/2 .... and this is going to happen sooner than most people would expect!Penetration of smartphones and other devicesover time Average demand per user versus average capacity per user 3
  4. 4. Wi‐Fi increasingly becoming a viableand effective broadband access solution 1/2  The IEEE 802.11n provides for extremely high throughputs, high spectral efficiency, extended range, multi‐band support, and operating flexibility in trading off between distance and throughput  Wi‐Fi can be deployed at lower cost than most alternative technologies, especially in environments where little wireline infrastructure exists. Time to market is also much faster  Maturing operator‐class Wi‐Fi equipment has the sophisticated functionality needed to work in these challenging RF environments  New equipment enables flexible deployment. Example include mesh operation and Wi‐Fi based point‐to‐point communication for backhaul Source: Rysavy Research 2010 4
  5. 5. Wi‐Fi increasingly becoming a viableand effective broadband access solution 2/2 The ongoing popularity of Wi-Fi is reflected in the fact that worldwide WLAN (wireless LAN) equipment revenue in 2010 jumped 25 percent to surpass $5 billion and chipset shipments is expected to hit more than one billion units per year by 2012 Wi-Fi IC shipment forecast by product type  The cellular handsets segment is seen to be maintaining the highest unit shipment of Wi-Fi-enabled products in next five years, achieving an estimated CAGR of 25 percent between 2009 and 2015; the penetration rate will reach approximately 40 percent of the total handsets shipped in 2015 5
  6. 6. Wi-Fi is applicable to multiple scenarios 3G/4G Managed Digital Home & Connectivity Smart Internet Data/Video Enterprise Vertical applications on the move Offload & Services Muni Wireless Video Wireless Info Smart surveillance Advertising Point Metering Vertical applications 6
  7. 7. Target markets formanaged Wi-Fi hotspot/enterprise services MNO/MVNO Transportation ISP/WISP Education / Campus Hospitality Healthcare Utilities Corporate Franchising 7
  8. 8. WiTech Wi-Fi Cloud  Wi-Fi Cloud is a turn key, end-to-end solution specifically tailored for Wi-Fi projects, capable of addressing various application scenarios and market segments leveraging state-of the-art wireless technologies and products  Wi-Fi Cloud has been developed around WROP|Cloud, WiTech’s comprehensive multi-technology/service A&SM (Access and Services Management) carrier-class and multitenant platform, that was enriched with specific add-ons and user-friendly web interfaces, suitably developed to meet the particular Wi-Fi needs of key application scenarios and target market segments 8
  9. 9. Wi-Fi CloudKey characteristics  Wi-Fi Cloud is based on a wireless network architecture that leverages innovative Wi-Fi controllers and access points and is aimed at reducing up-front investments and operational costs for each project  Wi-Fi Cloud, through its Captive Portal CMS, supported by an integrated CMS (Content Management System), provides a feature-rich, easy-to-customize front-end for the end-user  Wi-Fi Cloud, through its OMS (Order Management System) and AS (Assurance Service) facilities, supports a seamless and reliable end-to-end management of business partner value chains 9
  10. 10. Wi-Fi CloudArchitectureWROP|Cloud + Extended Applications IP Networks Extended Applications Captive Portal CMS OMS AS TelcoGIS Content Order Assurance Geographical Management Management Service Information System System System 10
  11. 11. Wi-Fi Cloudfor managed hotspot services Partner 1 HotSpots Partner 2 HotSpots WROP|Cloud + Extended Applications IPOperator Networks 1 2 n Partners Partner n HotSpots Operator HotSpots 11
  12. 12. WROP|CloudFunctionalities and advantages Admin Portal Operator / Partner Captive Portal HotSpots End-Customer WROP|Cloud Functionalities Some advantages  AAA  Reporting  Bonus and promotions: possibility  Subscriber Management  Business Partners to create free-of-charge trial Management periods  Self Care  Log Server and tracking  Creation and management of  Pricing Plan and Rating vouchers and scratch cards  Service Profile and QoS  Administration web portal  Service profiles differentiated  Access Policy  Secure access (802.1X) through QoS (guaranteed and peak  Zone Management  API for an easy bandwidth, etc.) integration  Access policies (restrictions by  Billing and Mediation zones, device, temporal slot, traffic limits, session number, etc.) 12
  13. 13. WROP|CloudFocus on Web Portals Administration Portal Login Portal User Portal • Subscriber Management and • Secure access to the • Management of personal activation/deactivation of wireless network data services • Self-service registration • Management of credit and • Definition of pricing plans to the service with credentials to access the sending of credentials via network • Business partner value chain SMS management • Recharge and payment • Recovery of password management • Configuration of the AAA system • Reporting (Sessions, etc.) • Reporting (Sessions, Vo u c h e r s , etc . ) 13
  14. 14. Captive Portal CMS  The Captive Portal CMS is a platform to implement Hot Spot, Guest Access and Hotlining functionalities  The system includes the Login Portal where the user is redirected when accessing the service and the Operator/Partner Control Panel to customize and manage the Login Portal  The Captive Portal CMS has been developed to support structured offering models related to multi-level business partnerships  The customization of contents and the management of portals is carried on through a user-friendly and easy-to-use integrated CMS (Content Management System) 14
  15. 15. Captive Portal CMSModules 1/2  Standard Login Portal: • Welcome Page • Contents customizable for each page • Service Plans Page • Possibility to add further • Support/FAQ Page pages • Optional applications (Hot Spot • Natively integrated with the Finder, Check Coverage) WROP|Cloud access and service management platform  User Portal (optional) • Management of the • Easy integration into subscription external portals • Management of services • Natively integrated with the WROP|Cloud access and • Recharges and payments service management platform • Reporting • Additional applications 15
  16. 16. Captive Portal CMSModules 2/2 Value chain Operator Partner APs  Control Panel: • Customization of templates and contents of the Login Portal Operator: Customization of contents and configuration for Partners • Management of Partners Partner: Customization of contents for • Administration of access points each AP/SSID • Multi-level access (Operator/Partner) 16
  17. 17. Captive Portal CMSCustomization of the Login Portal content Login Portal Operator Control Panel Operator Partner Control Panel Partner  The operator can select the modules that each partner can customize (logos, banners, news, titles and texts) 17
  18. 18. Login PortalWelcome Page sample Logo 2: e.g. Operator Logo 1 e.g. Logo Partner Logo Banner 1 Login ImageOpening text for the Banner or registration and Newsaccess to the User Portal Useful information or news/references 3 Banners 18
  19. 19. Login Portal Pay Plans and Services Page sample Pay Plan Plan N: - Name Opening text - Short description - Thumbnail - Complete description - Image Banner Pagewith plan details Banner Banner 19
  20. 20. Login PortalSamples of high added-value applications Hot Spot Finder Check Coverage • Search for the closest • Check of the Hot Spot to the current coverage with search position by address and service type • Search Hot Spot by address • Coverage maps • Directions to the selected Hot Spot Service provided through the WiTech application: 20
  21. 21. Why Wi-Fi Cloud Managed Services Innovation and Flexibility Experience • Managing the end-to-end • Applicable to different process for the • Innovative and reliable business models and development of next solution based on state- application scenarios, generation wireless of-the-art technologies guaranteeing a market access networks and products driven approach • Reducing Time-to-Market • Embedding ten years of • Cost model adaptable to and a lowering TCO application and different product technological experience marketing strategies 21
  22. 22. A reference case – Tiscali Open-Net Tiscali, on the front-end side, manages/provides:  Direct sales force  Customer contact center  Backhaul connectivity WiTech, in the back-end side, manages/provides  Wi-Cloud as a fully-managed service  Access point deployment  Level 2 & 3 technical support 22
  23. 23. Business process supported end-to-endby the Order Management System Complete project life-cycle  Opportunity management  Order management  Delivery management 23
  24. 24. A dedicated, easy-to-use portal for the partner Seamless hotspot management  Wi-Fi area management  Service profile management  Subscriber management  Login portal content management 24
  25. 25. Tiscali Open-Net – The experience  Fastest time-to-market/customer ever experienced for an added- value service  Allowed to be perfectly in synch with the growing demand for Wi-Fi services  Sales force increasingly supportive and motivated  Wi-Fi services not just an add-on offer but often a true door-opener and competitive differentiator for the sale of enterprise broadband connectivity  Reduced impact on the OSS/BSS infrastructure and organization  Remaining focused on the core operations  Minimal Capex and reduced financial risks  Mostly a cost of sale  A robust and tuned business process, fully supported by the OMS (Order Management System), easy-of-customization of the Captive Portal through the integrated CMS, and the choice of technologically-advanced Wi-Fi products are making the difference  Superior customer and end-customer experience along the entire life-cycle 25
  26. 26. e-mail: claudio.adriani@witech.it Skype: claudio.adrianiThank you for your attention! WiTech Spa Via Giuntini 25 56023 CascinaFor further information, please visit our web site, call us or PISA - Italy www.witech.itsend us an e-mail. Phone: +39 050 775 056www.wropcloud.com Fax: +39 050 75 47 22 E-mail: info@witech.it 26

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