Wi Tech Company Introduction (20080423 1)

Slide 2: WiTech at a Glance Since its foundation in 2003, focused on the Wireless Broadband Market: WiFi/Mesh, HiperLan, TETRA, GSM, 3G/HSxPA, DVB-H/S, WiMAX, LTE/4G Expertise International partnerships with key technology providers, analysts, operators Member of the WiMAX Forum, TeleManagement Forum, ANFoV The first comprehensive reports on WiMAX and BWA published in Italy The first integrated tool for technical-economic analysis for BWA in the world Leadership The first AAA/Radius platform for nomadic service providers in Italy Market Leader in WiMAX Planning Services Spin-off of the University of Pisa Located in the Polo Tecnologico park of Navacchio (Pisa) Excellence Founder of Cubit consortium labs Star Cup Toscana Prize Finalist for Start-Up Italia Prize All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 5: CONSULTING: ENGINEERING: Business Strategy RF Planning Market Analysis Link Validation CAPEX & OPEX estimation LOS Analysis RFI/RFP/RFQ Network Design Technology Scouting Site Survey & Drive Test Reports Quality Assurance White Papers Project Management Optimization All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 6: PLATFORMS: TOOLS: BPM-enabled OSS/BSS Technical-Economic Analysis Access & Service Management Telco Geographical Information System All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 8: Wireless Initiatives – Typical Project Life-Cycle (1) Life- Building a carrier-class Broadband Wireless Access network, like Mobile WiMAX, is a complex undertaking Business Case Budgets Allocation Need to Definitive Project adopt a robust and structured, Network Building iterative and Quality Assurance interactive approach Services Launch Optimization All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 9: Wireless Initiatives – Typical Project Life-Cycle (2) Life- Building a carrier-class Broadband Wireless Access network, like Mobile WiMAX, is a complex undertaking Business Case Budgets Allocation ….and the initial Definitive Project planning phase is critical for setting a Network Building solid foundation for Quality Assurance the success of the initiative Services Launch Optimization All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 13: TEA (Technical-Economic Analysis) Tools (Technical- n ersio AX V Now! WiM lable e A vai & Mobil d Fixe rofiles P All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 14: TEA Tools – Key Facts (1) First integrated family of tools of this kind in the market, capable of carrying out comprehensive technical-economic analyses for fast, accurate, and reliable planning of BWA (Broadband Wireless Access) initiatives. Built on four years of extensive industry experience in supporting major operators and equipment suppliers in several strategic initiatives and projects. All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 15: TEA Tools – Key Facts (2) Based on a set of powerful and comprehensive economic and engineering models, tailored to the specific network technologies. Fast and simplified configuration of hundreds of different input variables and assumptions for a fine- tuned setting. Easy to use through an interactive dashboard GUI (Graphic User Interface), built with BusinessObjects Xcelsius, for convenient and immediate results. All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 16: TEA Tools - Models Service Scenario Service Types Average Traffic User Termiinal Base Station Number of User/ Service Scenario Market Broadband Path loss Service Class Model Model Wireless Technologies Coverage Area/ Frequency Band Capacity Demand Cell Area Service Scenario Service Class Tariff (t) Technical Penetration Function(t) Roll out - Number of site Backhaul Model Plan (t) % UT Class / Service Scenario - Equipment and Service Class Service Price(t) Revenue OPEX CAPEX Time Evaluation Economic and Financial Economic and TCO Results Financial Model All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 17: TEA Tools – Main Types of Analysis (1) Market Analysis - Evaluation of the potential market, considering: Type of territory (urban, suburban, exurban, rural) Type of segment (residential, soho, small and middle enterprises, large enterprises and institutions) Type of service and application models (fixed, nomadic portable, and mobile) Main business models (retail, wholesale) Different sales channels (direct, indirect) All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 18: TEA Tools – Main Types of Analysis (2) Technical Analysis - Dimensioning the Access & Backhauling network infrastructure, considering: Down-link and up-link capacity demand by market segment and rollout plan Aggregated total capacity Existing backbone infrastructures Base Station & User Terminal characterization (antenna gain, transmit power, diversity gain, losses, sector number, terminal type, etc.) Path loss model (Cost-231, SUI, ECC-33, Log-normal with & w/o Shadowing, free space) Compliance with standard technology profiles All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 19: TEA Tools – Main Types of Analysis (3) Economic and Financial Analysis - Calculating all key figures: Capex & Opex (spectrum license, connectivity, backhauling, base station, user terminal, service center, personnel, marketing & sales, SG&A,etc.) Depreciations TCO (Total Cost of Ownership) Relevant Indicators (Gross Margin, EBITDA, EBIT, NPV, IRR, PBP, CAGR, ROI, etc.). All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 20: TEA Tools – Main Types of Analysis (4) Sensitivity Analysis - Enabling the user to fine-tune the plan, in real-time and total privacy, and to view the results in an animated graphical format instantly: Market Analysis Technical Analysis Economic & Financial Analysis All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 22: Practices – Requisites The Starting Point Understanding Customer Needs: Collecting and consolidating all relevant requisites through an interactive and structured elicitation process All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 23: Practices – Technical-Economic Analysis (1) Technical- Evaluation of the Potential Market Setting the Revenue (and Cost) base: Performing a reliable short, medium and long term forecast based on a comprehensive and proven top-down model All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 24: Practices – Technical-Economic Analysis (2) Technical- Preliminary Dimensioning of the Access & Transport Network Defining a key piece the Cost base: Access Network Meeting Coverage & Capacity requirements within the service scenario Matching the physical limits of the technology within the operative scenario Fulfilling spectral regulation constraints Transport Network Taking into account existing Backbone Infrastructure Meeting Aggregated Capacity requirements Choosing the appropriate backhauling technology All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 25: Practices – Technical-Economic Analysis (3) Technical- CAPEX and OPEX Making a full cost estimation: On the basis of the network dimensioning and RFI/RFQ/RFP to Vendors, Service Providers, System Integrators Performing a TCO Analysis by means of an accurate economic model All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 26: Practices – Technical-Economic Analysis (4) Technical- Economic and Financial Projections Completing the Business Plan: Validating expenses and turnover forecasts Calculating the key financial indicators (NPV, IRR, PBP, CAGR, ROI) € 1,500,000.00 € 1,500,000.00 € 1,000,000.00 € 1,000,000.00 € 500,000.00 € 500,000.00 € 0.00 € 0.00 1° Year 2° Year 3° Year 4° Year 5° Year 6° Year 7° Year 8° Year -€ 500,000.00 -€ 500,000.00 -€ 1,000,000.00 -€ 1,000,000.00 -€ 1,500,000.00 -€ 1,500,000.00 Revenues OPEX EBITDA CAPEX CF Cumulative CF Net Present Value All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 27: Practices – Technical-Economic Analysis (5) Technical- Fine Tuning of the Business Plan Real-time, conveniently and easily To identify critical factors on the investment profitability, leveraging the Dashboard style of the TEA Graphical User Interface All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 28: Practices – Network Design Infrastructure Characterization Outlining the actual Network Infrastructure: Defining the composition and logical functions of Access Layer, Transport Layer and Network Operator Center Setting out the IP addressing plan High Level Design Network Design How the new network fits the • Network Diagram existing network • Security Configuration Physical Design • Network Management Plan • Initial parameters configuration Hardware, ports, cables, etc.. • Pre-launch optimization: load balancing and routing policy for Logical Design initial deployment VLAN, IP addressing, etc.. Modular approach Routing (using templates) Routing protocol, static routes All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 29: Practices – Backbone & Access Planning (1) RF Planning and Link Validation Shaping the actual Network Infrastructure: On the basis of coverage areas and services to be delivered (e.g., VoIP) Including wireless backhaul links Voip All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 30: Practices – Backbone & Access Planning (2) High-Value Project Deliverables Down Link Received Power - Integration with Google Maps – 3D view All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 31: Practices – Backbone & Access Planning (3) High-Value Project Deliverables Down Link Data Rate -Integration with Google Maps – 3D view All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 32: Quality and Assurance Checking the outcome of the project Checking set project objectives by means of executive test activities Hardware and Software Quality Quality Requirements and Plant (Coverage and Assurance Engineering Capacity) Access and Transport Network configuration All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 33: Network Optimization (1) Site Survey and Drive Test Campaigns Measuring link quality and traffic, on the road, by means of specialized hardware and software probes and analyzers All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 34: Network Optimization (2) Permanent real-time measurement and monitoring Sistema di comunicazione BS WiMAX Web TelcoGIS GIS Probe Operator Test drive Probe Server RX Probe BS WiMAX Elaboration and visualization system Data Collection Probes All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 36: The Changing Needs of Service Providers Most of the traditional OSS/BSS systems currently deployed with service providers are unable to support the introduction of new network technologies, like Mobile WiMAX, satisfy the providers’ need to offer end-to-end service, value-added services and bundles of services at a fast pace to: stay ahead of competition Fight churn Ensure higher ARPU The OSS/BSS for Next-Gen Service Provider need to support: Multiple technologies/networks Diverse services Complex and interdependent charging principles Convergent service definition, rating, billing, and customer care Complex business processes, separating the process business logic from back-end systems and their data. All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 37: WiTech’s Next-Gen OSS/BSS Platform - Overview WiTech’ Next- Provisioning Access & Service Ordering ………. Management Billing CRM DNS/DHCP Interactive Dashboard GIS ECM Rating Function AAA NMS Policy Customer/Self-Care Portal BAM VNO/Self-Care Portal Provisioning Connector Connector Connector Connector Connector Ordering Billing ………. A&SM GIS ECM CRM Connector Connector Connector Business Process Management System All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 38: What is Business Process Management (BPM)? A Business Process is a flow of coordinated task between people and systems, triggered by specific events. A BPM process represents an Orchestration of Events and Interactions. Events: A user insert data into the system, An order is shipped, An order is canceled by the customer, etc. Interactions: Human to System; System to System; Process to Process (reuse). All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 39: What is a BPM System (BPMS)? (1) Integrated suite of tools and runtime components Models the process, then executes it Automates human workflow Orchestrates automated functions Integrates systems of record Tracks KPIs, handles exceptions Allows process logic to be hanged easily A new style of IT development Business-driven: Implementation driven from the process model Performance metrics defined by the business, measured in the implementation Rapid development, built to change All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 40: What is a BPM System (BPMS)? (2) BPMS is more than just orchestration Includes modeling and simulation analysis … human task management … business rule management … integration middleware … forms, screenflows, and other UI … performance management dashboards, analytics, and BAM All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 41: What a BPMS Looks Like? Performance Management - Dashboards Integration - Analytics adapters - BAM Performance Data Business Systems ERP Integration Framework Process Design CRM Process Modeling - Flow - Flow - Resources Process EJB - Resources/costs - Data Engine - KPIs - Business rules Business Legacy Rules - Simulation analysis - Forms - Integration Workflow Human User User User User workflow All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 42: WROP (WiTech Radius Operator Platform) Carrier-class Access & Service Management solution for fast moving broadband network operators and service providers Application Servers Scalable Modular Secure Reliable Affordable Allows to deploy and manage wireless and wireline access networks with advanced features for subscriber authentication, accounting and service management Easy integration into new and existing Broadband Access Network environments Reducing OSS/BSS complexity Efficient Support of Customer Life Cycle All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 43: Full-featured Full- Comprehensive support of different: Types of broadband access networks: WiFi Hot Spot, xDSL, BWA (HiperLAN, WiMAX) Types of authentication schemas: UAM, PPPoE, PPPoA, 802.1x, Radius RFC2865/2138, Extended WISPr Types of services: Fixed Access, Nomadic Access, Portable Access, VoIP, IP-Centrex, Mobile VoIP Types of rating: Flat, Prepaid, Postpaid, Single Access Accounting, Advanced VoIP Rating Types of business models: Retail and Wholesale Integrated NMS (Network Monitoring System) Supporting SNMPv1, SNMPv2c, SNMPv3 Outage, Event/Notification, Performance Management Powerful, yet easy-to-use Admin, Reseller and End-user interfaces All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 44: State-of-the-art Implementation State-of-the- Java EE Application Multi-tier Framework Service Oriented Architecture (SOA) and Web Services DBMS independent Web Portal for interactive access All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 45: Architecture – Functional Overview Applications Service Integration & Platform Management http/SOAP Rating Tenant & DB End User Portals Wholesale Access Control CDR NMS (AAA) Report Access Access WiFi Gateways BRAS BRAS BRAS BRAS ASN Gateways HotSpot BRAS Gateways All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 46: WROP – Architecture and Specifications Rating •Flat Database •Time User •User data •Traffic •On-line Status •Location data •Bonus •Credit •Traffic data Admin •Retail (Account) •Wholesale CDR Export Format •XLS •CSV NMS Report •RMI interface •User •SNMP Traps •Network •XML based •Billing •PDF reporting Authentication WiFi Radius RFC 2865&2138 •WISPr (WiFi Alliance) Accounting •802.1x Radius FC 2866&2139 Mobile WiMAX xDSL/Fixed WiMAX • EAP-TLS/TTLS/AKA •PPPoE/A All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 47: Rating Multi-Technology VoIP BWA (HiperLAN, WiMAX) xDSL Real Time Prepaid/Postpaid Rating Threshold Rating Algorithm Fraud Protection Absolute/Relative Time based List Price Advanced Reporting External Data Export/Import CSV (Comma Separated Values) XLS (MS Excel) All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 48: NMS (Network Monitoring System) Supporting SNMPv1, SNMPv2c, SNMPv3 Trap Management for Real Time Alerting Clustering and Load Balancing Support Discovery, Polling, Data Collection Outage, Event/Notification Management RMI (Remote Method Invocation) interfaces Advanced Performance/Availability Reporting Exporting Management Data in PDF All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 49: WROP – Typical Wireless Deployment Scenario Outdoor SU Outdoor SU PPPoE User Indoor SU PPPoE User EAP User Business Market Residential/SOHO Market BS Mobile WiMAX BS VoIP User Fixed WiMAX Indoor SU WROP IP BACKBONE EAP/TLS User VLAN UAM UAM users BRAS/ASN All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 50: TelcoGIS A Web GIS-based integrated platform tailored to support Service Providers’ key operational needs Network Optimization & Maintenance Customer Provisioning & Assurance Geomarketing Analysis & Commercial Planning All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 51: TelcoGIS – Network Optimization & Maintenance Network Layout & Inventory User Maps Performance Monitoring Capacity Planning Drive Test support ........ All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 52: TelcoGIS – Customer Provisioning & Assurance Coverage check Troubleshooting support Reporting SLA Maintenance ........ All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 53: TelcoGIS – Geomarketing Analysis & Commercial Planning Selection of Target Markets Support to Competition Analysis Support to Sales Planning Support to Sales Force Automation Support to Commercial Reporting ........ All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 54: Proof of Concept - Scenario and Actors WholeSale Operator Virtual Network Operator WiTech Next-Gen OSS/BSS Platform End Customer WS Account Manager VNO Logistic Agent WS Sales Agent VNO Sales Agent All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 55: Proof of Concept – Sample Processes VNO Activation Insert VNO into Insert VNO into Insert VNO into Insert VNO into Notify: Notify: Get Get CRM and CRM and CSN (WROP) CSN (WROP) • WS Account Manager • WS Account Manager VNO Data VNO Data validate it validate it and activate it and activate it • VNO • VNO End Customer Activation Insert Insert Get Get Check Check End Customer End Customer Provision Provision Notify: Notify: End Customer End Customer Coverage Coverage into CSN (WROP) into CSN (WROP) CPE CPE End Customer End Customer Data Data and activate it and activate it All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 58: WiTech Srl Unipersonale Polo Tecnologico di Navacchio Via Giuntini 25 56023 Navacchio di Cascina PI Italy www.witech.it Phone: +39 050 75 47 20 Fax: +39 050 75 47 22 E-mail: info@witech.it All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

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