Wi Tech Claudio Adriani Wlan Business Forum Milan (20080416 1)

Slide 1: From the Business Idea to the Definitive Project How to Effectively Plan Your WiMAX Initiative Claudio Adriani CTO Milano, 22 April 2008 All Rights Reserved. WiTech is a registered Trademark of WiTech srl

Slide 2: WiTech at a Glance Since its foundation in 2003, focused on the Wireless Broadband Market More than 100 men/year involved in WiFi/Mesh, HiperLan, TETRA, GSM, Expertise WiMAX, 3G/HSxPA, DVB-H/S, LTE/4G International partnerships with key technology providers, analysts, operators Member of the WiMAX Forum, TeleManagement Forum, ANFoV The first comprehensive reports on WiMAX and BWA published in Italy The first integrated tool for technical and economic analysis for BWA in the Leadership world The first AAA/Radius platform for nomadic service providers in Italy Market Leader in WiMAX Planning Services Spin-off of the University of Pisa Located in the Polo Tecnologico park of Navacchio (Pisa) Excellence Founder of Cubit consortium labs Star Cup Toscana Prize Finalist for Start-Up Italia Prize All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 3: WiTech - Main Activities CONSULTING ENGINEERING • Business Strategy • RF Planning • Market Analysis • Link Validation • Reports • Network Design • Capex & Opex • Executive Project Estimation • Site Survey & Drive Test • RFI, RFQ • Quality Assurance • Technology Scouting • Optimization PLATFORMS TOOLS • Service & Access Technical-Economic Analysis Management (WROP) (TEA) • TelcoGIS All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 4: Life- WiMAX Initiative – Typical Project Life-Cycle Building a carrier-class wireless network is a complex undertaking Business Case Budgets Allocation Need to Definitive Project adopt a robust and structured, Network Building iterative and Quality Assurance interactive approach Services Launch Optimization All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 8: (Technical- TEA (Technical-Economic Analysis) Tool (1) The first tool in the world to perform Integrated Technical and Economic analysis for Broadband Wireless Access initiatives CAPEX Geomarketing & Analysis OPEX Economic-Financial Results Capacity Demand Network Dimensioning TEA Sensitivity Analysis All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 9: (Technical- TEA (Technical-Economic Analysis) Tool (2) Comprehensive Models A SU Class Service Types Average Traffic Service Scenario % User Number / User Number Service Scenario Broadband Service Class Radio Propation Model Wireless Technology B Coverage Area / Frequency Band Capacity Demand Cell Area Service Scenario Service Class Tariff (t) Penetration Function (t) Roll-out Site Number Function (t) % SU Class / Service Scenario- Equipment and Service Class Service Price (t) A Market Model B Technical Model Revenue Opex Capex Time Evaluation C Economic Model Economic Results C All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 10: Processes PHASES PRACTICES Consolidating the experience from successful projects into effective best practices ITERATIONS All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 11: Practices – Requisites The Starting Point Understanding Customer Needs: Collecting and consolidating all relevant requisites through an interactive and structured elicitation process All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 12: Technical- Practices – Technical-Economic Analysis (1) Evaluation of the Potential Market Setting the Revenue (and Cost) base: Performing a reliable short-medium term forecast based on a comprehensive and proven top-down model All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 13: Technical- Practices – Technical-Economic Analysis (2) Preliminary Dimensioning of the Access and Transport Network Defining a key piece the Cost base: Access Network Meeting Coverage & Capacity requirements within the service scenario Matching the physical limits of the technology within the operative scenario Fulfilling spectral regulation constraints Transport Network Taking into account existing Backbone Infrastructure Meeting Aggregated Capacity requirements Choosing the appropriate backhauling technology All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 14: Technical- Practices – Technical-Economic Analysis (3) CAPEX and OPEX Making a full cost estimation: Issuing RFI/RFP to Vendors, Service Providers, System Integrators Performing a TCO Analysis by means of an accurate economic model All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 15: Technical- Practices – Technical-Economic Analysis (4) Economic and Financial Projections Completing the Business Plan: Validating expenses and turnover forecasts Estimating the key financial indicators (NPV, IRR, PBP, CAGR, ROI) Performing a Sensitivity Analysis to identify critical factors on the investment profitability € 1,500,000.00 € 1,500,000.00 € 1,000,000.00 € 1,000,000.00 € 500,000.00 € 500,000.00 € 0.00 € 0.00 1° Year 2° Year 3° Year 4° Year 5° Year 6° Year 7° Year 8° Year -€ 500,000.00 -€ 500,000.00 -€ 1,000,000.00 -€ 1,000,000.00 -€ 1,500,000.00 -€ 1,500,000.00 Revenues OPEX EBITDA CAPEX CF Cumulative CF Net Present Value All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 16: Technical- Practices – Technical-Economic Analysis (5) Real-Time Sensitivity Analysis Fine-tuning the Business Plan: Carrying out a real-time Sensitivity Analysis with the TEA interactive dashboard All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 17: Practices – Network Design Network Characterization Defining the actual Network Infrastructure: Defining the composition and logical functions of Access Layer, Transport Layer and Network Operator Center Setting out the IP addressing plan High Level Design Network Design How the new network fits the • Network Diagram existing network • Security Configuration • Network Management Plan Physical Design definition • Initial parameters configuration Hardware, ports, cables, etc.. • Pre-launch optimization: load balancing and routing policy for Logical Design initial deployment VLAN, IP addressing, etc.. Modular approach Routing (using templates) Routing protocol, static routes All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 18: Practices – Backbone & Access Planning (1) RF Planning and Link Validation Shaping the actual Network Infrastructure: On the basis of coverage areas and services to be delivered (e.g., VoIP) Including wireless backhaul links Voip All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 19: Practices – Backbone & Access Planning (2) Maximum Received Power Integration with Google Maps – 3D view All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 21: Quality and Assurance Checking the outcome of the project Checking set project objectives by means of executive test activities Hardware and Software Quality Quality requirements and Plant (coverage and Assurance Engineering capacity) Access and transport network configuration All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 22: Network Optimization (1) Site Survey and Test Drive Measuring link quality and traffic, on the road, by means of hardware and software analyzers All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 23: Network Optimization (2) Site Survey and Test Drive Sistema di comunicazione BS WiMAX Web TelcoGIS GIS Probe Operator Test drive Probe Server RX Probe BS WiMAX Elaboration and visualization system Data Collection Probes All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 24: Conclusion Planning and designing a WiMAX infrastructure is a complex undertaking that needs to be supported by a robust and structured process Complementary skills (Analysts, Engineers, Developers) are needed in the team An interactive and iterative approach is important in every practice A comprehensive and rigorous Technical-Economic Analysis gives the plan a much needed healthy foundation Network Design and Planning depend on boundary conditions and must accommodate all different requirements and constraints The performances of WiMAX Network are dynamic and optimization procedures are the success key All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

Slide 25: For Further Information WiTech Srl Polo Tecnologico di Navacchio Via Giuntini 25 56023 Navacchio di Cascina PI Italy www.witech.it Phone: +39 050 75 47 20 Fax: +39 050 75 47 22 E-mail: info@witech.it All Rights Reserved. WiTech is a registered Trademark of WiTech srl Wi-Fi education

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