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Is australian political blogosphere changing the world

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  • How the blogs interact with other forms of communication in the larger media landscape? Most probably by the physical connectively of networks. Blogosphere is made up of all blogs and their interconnections. It acts as a connected community and a social network in which authors can publish their opinion. Here is an example of blog from Huffingtonpost in U.S. We can see there they got so many linkage of resources to allow the readers to read more about the news and get a detailed idea about it. Also, you can make a comments on facebook, twitter, bloggers or even like the post etc. Besides, you can find some relevant videos for their posts.
  • We can see that people age around 18-24 are the biggest group (around 77%) of active online participation to Australian internet. The second largest group age 35-44 accounts 76% and followed by the people age 25-34, 75%  Result in more people using blogs
  • The figure shows that there is an increase of computer access, internet access and broadband access constantly every year.
  • Nowadays, internet technology is changing our habit from reading news with traditional press to now….reading from the online news website and Blogs. As most of the commercial broadcasting may have bias on one of the parties. We can get another side of the political news from the politicians own opinion. The advantage of reading news online OR the blogs. As those news are interlinking between each other and we can also leave comments on the news or blogs for discussions about everything online.
  • Politics/ Government run the top overall the topics of news coverage from the blogs and traditional press which blogs accounts for 17% and tradition press is 15%. Politics and foreign events are the topic areas linked to most often
  • Why is there a creation of political blog? The importance of Political Blog creates a question of “Why do the politicians use blog?” -To correct the shortcoming of media such as collaborative news blogging and online news production -To gain wider electorate -Opportunities to show their new political ideas and analyses of their own work -If the blogger perform well and regularly will attract the most detective discussion as CORE NODES in networks  Diminish others power -Low cost of production, distribution and marketing in a single publishing platform with minimum barriers to entry -The effectiveness of blogging, first hands news from the politicians
  • B y u s i n g t h e w e b - m a p p i n g t o o l , we can have a clear structure of Australian Political Blogosphere. There are 5 findings of Australian’s blogosphere have been found. Leftist blog exist in large numbers are more central to political discussion. E.g. socioeconomic factor affect online participation However, bloggers who perform well in the blog will be the core nodes in the network to diminish others’ power Major news organization will employ some pundit-bloggers to operate different agenda from the mainstream of Australian political blogs. E.g. Sun-Hearld, ABC etc Discuss the implications of current political events on which the journalists and politician have been provided. Australian Democrats Senator Andrew Barlette is the most visible federal politician that have developed active and persistent present in the blogosphere
  • Read Point 1, point 2: They also remain almost entirely apart from more conventional forms of political coverage Andrew Bartlett is the first federal politician in Australia to establish a genuine blog in 2004. Limited linkage or references of other articles, mostly his own article, comments from others. Some ways different from US because of the historical, social & cultural reasons. Significant amount of persistence is the most important factor to become a regular feature from the Australian political blogosphere.
  • The rise of blogosphere book
  • Transcript

    • 1. Is Australian Political Blogosphere changing us? MDIA 5003 Online and Mobile Media Hei Man Tsang 3214490
    • 2. What is Blogosphere?
      • How do they interact with other forms of communication in the larger media landscape
      • Physical connectively of networks and other blogs
      • E.g.
      • http://www.huffingtonpost.com/alex-rafalowicz/julia-gillard-australias_b_624735.html
      Source: www.rightwingnews.com
    • 3. Politics & social networks
      • http://www.youtube.com/watch?v=1vrczoLm7Es
      Source: www.watblog.com/tag/social-media/page/2/
    • 4. Changing demographics of active online participation to Australian internet Source: Australian Bureau Statistics, 2007 http://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/4102.0Chapter10002008
    • 5. Internet access of household in Australia Source: Australia Bureau Statistics, 2009 http://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/4102.0Chapter10002008
    • 6. How do people get political news?
      • Newspaper? Radio? Television? Online?
      • Social media? BLOGS??
      • Advantages of reading news online:
      • -Interlink between the blogs and news
      • -Commentary
      • -Discuss freely and openly the key political events
      • -External and internal hyperlinks
    • 7. Blog vs Traditional Press
      • Top news agenda in the blogosphere coincide with that of the traditional press
      Source: Topics of News Coverage http://www.journalism.org/analysis_report/blogosphere
    • 8. The importance of Political Blog
      • - To correct the shortcoming of media
      • - To gain wider electorate
      • - Opportunities to show their new political ideas
      • - To diminish others’ power
      • - Lower cost of production, distribution and marketing costs
      • - Effectiveness
      Source:Bruns, A and Adams, DA, 2009, ‘Mapping the Australian political blogosphere’ in A.Russell and N.Echchaibi, (eds.) International blogginf: identity, politics and networked publics, New York: Peter Lang Publishing Group, pp.85-109. Top Politics Blogs, 2010 http://arts.monash.edu.au/psi/news-and-events/apsa/refereed-papers/media-and-culture/ward_cahill.pdf
    • 9. The Blogosphere network *web-mapping tool*
      • 5 Findings of Australian’s blogosphere
      • Considerable Left-wing inclination, strong polarization on specific issues
      • Small number of core nodes on either side
      • Mainstream Media act as Catalysts, but not as participants
      • Limited reference to outside sources
      • News Media and politicians can participate
      Source; Bruns, A and Adams, DA, 2009, ‘Mapping the Australian political blogosphere’ in A.Russell and N.Echchaibi, (eds.) International blogginf: identity, politics and networked publics, New York: Peter Lang Publishing Group, pp.85-109.
    • 10. The Australian’s Political Blogosphere Source: http://technorati.com/politics/
      • Focus on bloggers’ coverage of specific issues and processes of interaction and interlinking
      • Andrew Bartlett’s Blog
      • http://andrewbartlett.com/
      • Some ways different from U.S.
    • 11. Power of Blogosphere
      • http://www.youtube.com/watch?v=53P-jacd7pQ&feature=related
      Source: www.tonisant.com/blog/labels/blogosphere.shtml
    • 12. References
      • Australian Bureau Statistics, 2007, ‘Internet usage by age’, accessed 12 August, 2010,
      • http://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/4102.0Chapter10002008
      • Australian Bureau of Statistics, 2009, ‘Internet access at home’, accessed 12 August, 2010, http://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/4102.0Chapter10002008
      • Barlow, A, 2007. ‘The rise of the blogosphere’, Westport, Praeger.
      • Blogoshpere, accessed 10 August 2010, http://www.youtube.com/watch?v=lj1_WgWLHrM&feature=related
      • Bruns, A and Adams, DA, 2009, ‘Mapping the Australian political blogosphere’ in A.Russell and N.Echchaibi, (eds.) International blogginf: identity, politics and networked publics, New York: Peter Lang Publishing Group, pp.85-109.
      • Jouralism.org, 2010,’New media, old media: The Blogosphere”, accessed 15 August, 2010 http:// www.journalism.org/analysis_report/blogosphere
      • Rafalowicz, A, 2010, “Julia Gillard: Australia’s first female prime minister’, accessed 12 August 2010, http://www.huffingtonpost.com/alex-rafalowicz/julia-gillard-australias_b_624735.html
      • The power of blogosphere, accessed 10 August 2010, http:// www.youtube.com/watch?v =53P-jacd7pQ&feature=related
      • Top politics blog, 2010 accessed 12 August 2010, http://technorati.com/politics/
      • Ward, I and Cahill, J, 2009, ‘Old and New Media: Blogs in the third age of political communication’, accessed 15 August 2010, http://arts.monash.edu.au/psi/news-and-events/apsa/refereed-papers/media-and-culture/ward_cahill.pdf

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