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  • 1. Creative JudgmentThe Base of Critical Thinking and Innovation CultureClaudia Ruge - Design and Innovation Strategy Consultant - April 2013
  • 2. The characters, names and events in thispresentation are fictional.Any resemblance or similarity to any actualevents, entities or persons, whether living ordead is entirely coincidental.DISCLAIMER
  • 3. What is critique?“A serious examination and judgment of something”Kids.Net.Au. Search engine for kids, parents and teachers.http://dictionary.kids.net.au/word/critiqueClaudia Ruge. 2013 © www.claudiaruge.com1
  • 4. How it works?The Art of Critique FrameworkintentGiving ReceivingfeedbackRequireshumility andtoleranceThinkbefore yourespondListen: Do youunderstandwhat the criticsare saying?RequiresEmpathyReferencethe goalsSuccess happens on both sidesBeobjective2Claudia Ruge. 2013 © www.claudiaruge.com
  • 5. WhyWhyWhyWhyWhyHow it works?The why ladder?Keep askingforclarification3Claudia Ruge. 2013 © www.claudiaruge.com
  • 6. Build a full story so it makes sense for othersHow it works?The why ladderClient/decisionmakerNow I see...I haveenoughinformation to actand/or makedecisions4Claudia Ruge. 2013 © www.claudiaruge.comWhyWhyWhyWhyWhy
  • 7. PrivateEmailPublicRemotenoteWhere?Peer feedbackAchieve consensusStreamline communicationChoose the right place by using empathy5Claudia Ruge. 2013 © www.claudiaruge.com
  • 8. Early and oftenWhen?6Claudia Ruge. 2013 © www.claudiaruge.com
  • 9. Try to not invite yourselfbut if you have to:(necessary in specificcontexts)Active listeningAsk questions toobtain clarityTake notesEmploy six thinkinghatsBefore you critique* While critique* After critiqueAcknowledge theintention/effortWhat if...When?* http://www.slideshare.net/adamconnor/discussing-design-the-art-of-critiqueMake sure you knowthe context and intent.Understand the goals.Think about whatworks, what doesn’t,and why.7Claudia Ruge. 2013 © www.claudiaruge.com
  • 10. 1. Challenge:The joker The optimistic The passive /aggressive typeHas the courage tospeak up, often in anentertaining wayNot constructiveValues efforts to keepteam motivation strong.Not taken seriouslyYou never know...The mentorGives advice, helpsenvision the future basedon personal knowledge.AmbiguousWho does it?Roles+-+-+-8Claudia Ruge. 2013 © www.claudiaruge.com
  • 11. The Thinker Mr. No!Is thinkingWe don’t know about whatThere is validity in saying noat times.May prematurely denounceor discourage real solutionsMr. Yes!He feels good after saying it.He is not fully aware of whathe said ¨yes¨ toWho doesn’t do itRoles+-+-+-9Claudia Ruge. 2013 © www.claudiaruge.com
  • 12. “Culture is a experience and experiences can be designed”What behavioral / interaction norms do you want to establish?How do you want people to participate?What goal do you want to accomplish?What incentive will you provide?How will people know when they’ve been successful?What levers can you pull?Planning the activityPeopleObjectsEnvironmentMessagesSystems (In this case, processes or methods)Recommendations* Austin, Robert D., and Lee Devin. Artful making what managers need to know about how artistswork. Upper Saddle River, NJ: Financial Times/Prentice Hall, 2003. Print.** Notes from David Mc Gaw - Fostering Creativity class. IIT Fall 201110Claudia Ruge. 2013 © www.claudiaruge.com
  • 13. “I observed”*(what you directlysaw)“It made me feel”(Impact of aperson’saction on you)*“In the future Iwill suggest”*“What are wegoing to do here?*Empathy for your teamthe same way you dowith clientsRecommendationsBe kind, but speak up!“I agree with...”(a person orcomment)* Notes from David Mc Gaw - Fostering Creativity class. IIT Fall 201111Claudia Ruge. 2013 © www.claudiaruge.com
  • 14. Critique is a skillyou master bypractice12Claudia Ruge. 2013 © www.claudiaruge.com
  • 15. Sometimes critique can hurtAnd if that’s the case…13Claudia Ruge. 2013 © www.claudiaruge.com
  • 16. Take it as a compliment, receiving constructive feedbackmeans that somebody cares about your work.Be good at both giving and receiving critique, the key isbalance. It will make your work better :)My personal treat14Claudia Ruge. 2013 © www.claudiaruge.com
  • 17. “I’m not in competition with anybody butmyself. My goal is to beat my lastperformance”. Celine Dion“Never interrupt your enemy when he ismaking a mistake”. Napoleon BonaparteAn inspirational quoteA sarcastic / fun one15Claudia Ruge. 2013 © www.claudiaruge.com
  • 18. You are not your work!You are so much more than that16Claudia Ruge. 2013 © www.claudiaruge.com
  • 19. References- Austin, Robert D., and Lee Devin. Artful making what managers need to know about how artists work. Upper SaddleRiver, NJ: Financial Times/Prentice Hall, 2003. Print.- Discussing Design: The art of critique. Adam Connor (Product Designer), Aaron Irizarri (Experience Designer).http://www.slideshare.net/adamconnor/discussing-design-the-art-of-critique- Notes from David Mc Gaw, Fostering creativity class. IIT Institute of Design. Chicago. Fall 201117
  • 20. Claudia Ruge is a Design and Innovation StrategyConsultant. She was founder and director of a design studioin South America for nine years. Her work, which includesproduct design, graphic communication, brand strategy andresearch papers, has been featured in online and paperpublications.She also has experience working as a part time faculty member and designresearcher for the School of Architecture and Design in Los Andes Universityin Colombia and as a Teaching Assistant at Institute of Design at the IllinoisInstitute of Technology. She is currently working as Design Strategist forGensler, a global architecture, design planning and consulting firm.Claudia holds a B.A Industrial Design and a Masters of Design Methods. Herexperience and studies provide her the skills, in addition to her determinationand passion, to take any idea to the next level.@magnetiksoul
  • 21. Thanks!CLAUDIA RUGEwww.claudiaruge.com@magnetiksoul