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Why RelyLocal for Local Businesses in West Kendall, FL
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Why RelyLocal for Local Businesses in West Kendall, FL

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RelyLocal West Kendall promotes and showcases local businesses in the West Kendall area thru our dedicated webpage: www.relylocal.com/west-kendall, social media and online promotions, along with …

RelyLocal West Kendall promotes and showcases local businesses in the West Kendall area thru our dedicated webpage: www.relylocal.com/west-kendall, social media and online promotions, along with grassroots events. West Kendall residents enjoy a comprehensive and detailed online directory, including coupons, images, and links to their favorite businesses.
The main reason we launched RelyLocal in West Kendall was to help the "little guys" (and gals) compete! With national chains and web-based replacements spending as much as $2 million in marketing every day, it is no wonder that many of our local companies are having trouble connecting with new customers through all of the noise. Especially in this economy, we began to see more and more established businesses slowly disappear while many new local businesses didn't know how to get started and get their name in front of new customers. Budgets are tight and we strive to help local businesses in all their local marketing efforts.

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  • 1. RelyLocal West Kendall RelyLocal strengthens our local economy by educating and creating awareness in our West Kendall community about our buy local campaign “Locals You More!” while increasing local traffic and sales in our local participating businesses.RelyLocal – helping local businesses compete West Kendall
  • 2. Why RelyLocal? “What really matters to consumers is value – and local businesses excel at providing value.” “Buy local campaigns always move consumers. The more information consumers have, the more they buy local.” “One compelling explanation is that most consumers today know relatively little about great deals locally and instead have been influenced by billions of dollars of advertising.” The Competitiveness of Local Living Economies, by Michael H. Shuman, JD The Post Carbon Reader: Managing 21st Century’s Sustainability Crises, by Richard Heinberg and Daniel Lerch.RelyLocal – helping local businesses compete West Kendall
  • 3. Local Businesses… Unite! “The wealthiest communities are those with the highest percentage of jobs in businesses that are locally owned.” The Competitiveness of Local Living Economies, by Michael H. Shuman, JD The survey gathered data from 2,768 independent, locally owned businesses during an 8-day period in January. The respondents were located in all 50 states. Key IBA – independent business associations. Institute for Local Self-RelianceRelyLocal – helping local businesses compete West Kendall
  • 4. More than three-quarters ofindependent businesses in citieswith an active "buy local" initiativereported that the initiative had hada positive impact on theirbusiness, with more than half ofthose describing the degree ofimpact as "moderate" or"significant."Businesses were asked what impacts they had experienced as a result of the initiative:• 42% said the campaign had improved the loyalty of their existing customers• 41% said it had brought new customers to their businesses• 62% said it had increased local media coverage of independent businesses• 47% said it had made city officials more aware and supportive of independent businesses• 42% said it had led to more collaboration, purchasing, and mutual support among local businessesAccording to 85% of respondents, the fact that their business is locally owned and independentmatters to some or most of their customers, while 11% said it mattered to a few of their customersand only 2% said that it was irrelevant to customers.RelyLocal – helping local businesses compete West Kendall
  • 5. What is RelyLocal A marketing program that helps local businesses connect to more customers while actively supporting grassroots ‘buy local’ campaign.RelyLocal – helping local businesses compete West Kendall
  • 6. Exclusive to: • Independent business Our ideal partner • Locally owned franchise • Independent agents/reseller • Non profit • local – Independent Business • limited or no web presence and/or limited traffic to their site • need to stretch advertisement dollars • wants to be found • wants to be a ‘buy local’ advocateRelyLocal – helping local businesses compete West Kendall
  • 7. RelyLocal Solves 3 Common Problems 1. Most local businesses can’t afford effective advertising and marketing plans. 2. Most local businesses can’t keep up with technology, social media, and marketing trends. 3. Many local customers have no idea about the product and services offered by local businesses - like yours- in their community.RelyLocal – helping local businesses compete West Kendall
  • 8. What are the options? • Traditional advertising cost money (often lots of it) – Phonebooks – Billboards – Newspaper – Coupon – Television – Radio – eMarketingRelyLocal – helping local businesses compete West Kendall
  • 9. How RelyLocal works for you 1. A hyper-local focused community directory featuring ONLY LOCALLY OWNED AND OPERATED businesses: www.relylocal.com/west-kendall 2. Steady increase in traffic to your site with enhanced search engine links to our SEO optimized site, backlinks to your website, and all search engine directories google, bing, Yahoo! and Yelp. 3. Local Grassroots ‘buy local’ community promotion and awareness to support RelyLocal member businesses all year long.RelyLocal – helping local businesses compete West Kendall
  • 10. Business Directory Membership Package Only $25/monthFull web directory listing in upto six categories of your Links to Socialchoice and includes; your logo, Mediashort description, long Other Categoriesdescription, hours ofoperation, phone, fax, email, Tagsaddress with interactivegoogle map, printablecoupons, photos, Back Links todownloadable documents, Specific pagesuser reviews, inclusion insearch engines and links tofacebook, twitter, blog,myspace, skype, indeed,youtube, and your website.RelyLocal – helping local businesses compete West Kendall
  • 11. RelyLocal Member – Features Listing also includes: • Up to Three Coupons • Interactive Map • Up to 12 photos • Opportunity for Customer ReviewsRelyLocal – helping local businesses compete West Kendall
  • 12. RelyLocal Member – New FeatureRelyLocal – helping local businesses compete West Kendall
  • 13. Tools for Additional Traffic Powerful Banner Advertising Targeted to Local Shoppers Ready To Buy To keep our site simple and clean, we limit our banner advertising to three banners per page. This exclusive placement also gives our advertisers a better value for their money. Available in 2 different sizes: 300 x 140 pixels: $125 per month 140 x 140 pixels: $75 per monthRelyLocal – helping local businesses compete West Kendall
  • 14. Aggregate and Organic ListingsIn addition to new customers from RelyLocal.com, youwill begin to see increased traffic and exposure on manyother search engines and directories.With things like metakeywords and staticcontent on your pagebecoming less relevantto search engines(because it can bemanipulated), your site,being featured ontrusted sites likeRelyLocal.com and withits backlinks, will helpincrease your enginerankings.RelyLocal – helping local businesses compete West Kendall
  • 15. Generic Search• Over time, generic search possible• No promises of # 1 listing or page ranking• But might be able to scale back on paid adverts over timeRelyLocal – helping local businesses compete West Kendall
  • 16. Ideas from other cities • Partner with media • Members share cost - billboards • High profile low risk - direct mail - newspaper - magazinesRelyLocal – helping local businesses compete West Kendall
  • 17. Integrated 360 degree MarketingRelyLocal West Kendall offers anintegrated marketing campaign that Websitereaches the people that live and workin West Kendall through:- Website (relylocal.com/west-kendall)- Social Media (Facebook and Twitter)- Monthly Newsletter (Subscribers and RelyLocal Community Social Fans) Events West Media- Community Events (coupons and Kendall giveaways)Other opportunities (for additional fees):- Email Marketing Monthly- Text Program Newsletter- Direct Mail- Event Sponsorships and/or Participation $270 Annual Basic PlanRelyLocal – helping local businesses compete West Kendall
  • 18. The opportunity Business owner can focus on being great, while having a partner do some of these – Web presence – Web development – Search engine optimization – Social media marketing – Coupon marketing – Local marketing campaigns – SMS/text mobile marketingRelyLocal – helping local businesses compete West Kendall
  • 19. Shop Local Buy Local RelyLocal Other Services we offer: • Email Marketing • Social Media West Kendall • Advertising Become our Partner Today! • Promotions Call us at 786-759-1249 • Event Marketing or email • Community Partnerships westkendall@relylocal.com • Customized solutionsRelyLocal – helping local businesses compete West Kendall