HAIR NATION  Corporate Presentation 2 (distributors)
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HAIR NATION Corporate Presentation 2 (distributors)

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Corporate Presentation for potential HAIR NATION Distributors.

Corporate Presentation for potential HAIR NATION Distributors.

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    HAIR NATION  Corporate Presentation 2 (distributors) HAIR NATION Corporate Presentation 2 (distributors) Presentation Transcript

    • 4/9/2014 1Footer Text JOIN OUR REVOLUTIONCORPORATE PRESENTATION 2014
    • BECAUSE YOU DESERVE BEAUTIFUL HAIR BECAUSE YOU DESERVE BEAUTIFUL HAIR 2 The mission of HAIR NATION is to revolutionise hair care, by bringing effective, innovative, easy-to-use, safe and affordable hair care solutions into the homes of women around the world. To do this, we aspire to build long term working relationships with established Hair and Beauty distributors, and are 100% committed to creating sustainable business value through clear consumer insights, winning products, differentiated marketing and efficient distribution. When a woman feels beautiful from head to toe, her confidence is priceless. Join us in our revolution to spread the beauty of healthy, radiant hair among women worldwide. CLAUDIA AUBORT Founder, HAIR NATION BSc (Social Science) Qualified Stylist (NVQ UK) Certificate (Marketing & Public Relations) “ “
    • CONTENTS • Corporate Profile • Product Portfolio • Consumer Profile & Testimonials • Marketing & Distribution • Summary BECAUSE YOU DESERVE BEAUTIFUL HAIR 3
    • CORPOR ATE PROFILE
    • HAIR NATION A REVOLUTIONARY HAIR CARE BRAND BECAUSE YOU DESERVE BEAUTIFUL HAIR 5 2011 2012 2013 2014 HAIR NATION brand developed to fill a gap in the market: young, female consumers wanting an edgy, visual hair care brand Launch of first HAIR NATION products with positive market response: • Keep It Straight • Hair Colour Remover • Gold Drops • Frizz Control Launch of HAIR NATION social media platform with significant success: • 50K Facebook followers • Over 200K YouTube hits Engagement of consumers has been key to achieving increased awareness for HAIR NATION New product launch for shampoo and conditioner New, eye-catching packaging development – highly visual and engaging Launch of HAIR NATION TV to complement strong online sales growth and digital marketing success To drive retail growth through strategic ventures with Hair and Beauty distributors
    • OUR PASSION STRATEGIC PILLARS OF OUR BUSINESS BECAUSE YOU DESERVE BEAUTIFUL HAIR 6 To offer innovative and quality specialty hair care products for consumers, so they may effectively and easily achieve salon quality hair at home To engage consumers with exciting and relevant digital content and marketing, strongly supported by visual communication online (social media) and on-pack To address current unmet market needs of young 18-35 year old women who seek relevant, yet affordable, home hair care that delivers salon quality results
    • OUR COMMITMENT QUALITY ASSURANCE & SAFETY OF OUR PRODUCTS BECAUSE YOU DESERVE BEAUTIFUL HAIR 7 • Products are exclusively made by a highly reputable UK manufacturer with a global network • All products are rigorously tested, and fully compliant with internationally-recognised quality, health and safety standards • Quality ingredients used in our products are sustainably sourced from around the world, including select certified organic ingredients
    • BECAUSE YOU DESERVE BEAUTIFUL HAIR 8 Finance & Accounting Creative & Communication Brand Marketing Digital Marketing Social Media Management International Sales UK Manufacturer OUR PEOPLE INTERNATIONAL TEAM WITH BROAD INDUSTRY EXPERTISE AGIT SINGH Manager SEAN FINLAY Consultant LEON NG Consultant MAY LYN CHEW Consultant CHRISTIE ANDERSON Director CLAUDIA AUBORT Founder CHRIS ONSLOW Director
    • PRODUCT PORTFOLI O
    • WHAT WE OFFER COMPETITIVE & COMPELLING PRODUCT PROPOSITION BECAUSE YOU DESERVE BEAUTIFUL HAIR 10 DIY HAIR CARE SOLUTIONS THAT DELIVER SALON QUALITY RESULTS EASY TO USE: HIGHLY VISUAL ON-PACK GUIDANCE AFFORDABLE: PROFESSIONAL RESULTS WITHOUT SALON PRICES GENTLE FORMULA HELPS PROTECT HAIR FROM DAMAGE COMPLEMENTS HOME HAIR COLOUR MARKET
    • OUR PRODUCTS PROFESSIONAL SALON SOLUTIONS FOR EVERYDAY HOME USE BECAUSE YOU DESERVE BEAUTIFUL HAIR 11 HAIR PURIFYING & NOURISHING CARE HAIR REVITALISING TREATMENTS PERMANENT HAIR STRAIGHTENING KITS HAIR DE-COLOURANTS SLEEK SHINE Shampoo For all hair types SLEEK SHINE Conditioner For all hair types GOLD DROPS Hair Serum For all hair types FRIZZ CONTROL Hair Serum For all hair types KEEP IT STRAIGHT For dry, colour treated hair KEEP IT STRAIGHT For coarse, curly hair HAIR COLOUR REMOVER For light tones HAIR COLOUR REMOVER For dark tones
    • KEEP IT STRAIGHT DIY PERMANENT HAIR STRAIGHTENING KIT BECAUSE YOU DESERVE BEAUTIFUL HAIR 12 • Easy DIY system for permanent hair straightening, with a radiant and silky smooth finish • Enriched with a protective formula that simultaneously: − Hydrates and strengthens damaged hair − Smoothens and controls unruly hair − Shields against humidity • Formaldehyde-free • Long-lasting results of up to 3 months − Application may be repeated after 3 months FOR DRY & COLOUR TREATED HAIR FOR COARSE, CURLY HAIR WITH HYDRATING ADVANCED COLLAGEN AND KERATIN PROTEIN COMPLEX
    • BEFORE & AFTER KEEP IT STRAIGHT (DIY PERMANENT HAIR STRAIGHTENING KIT) BECAUSE YOU DESERVE BEAUTIFUL HAIR 13 PRE-TREATMENT AND POST-TREATMENT WITH KEEP IT STRAIGHT (FOR CURLY HAIR)
    • HOW IT WORKS KEEP IT STRAIGHT (DIY PERMANENT HAIR STRAIGHTENING KIT) BECAUSE YOU DESERVE BEAUTIFUL HAIR 14 * THIS GRAPHIC IS ONLY FOR THE PURPOSE OF SIMPLFIED ILLUSTRATION, AND SHOULD NOT BE TAKEN AS AN ACCURATE SCIENTIFIC REPRESENTATION OF HOW THIS PRODUCT FUNCTIONS Disulphide bonds between hair molecules are weakened, leaving hair open to being easily shaped A WEAKENED HAIR BONDS Hair is then infused with a deep conditioning formula that allows hair to be straightened with silky smooth results B INFUSED WITH COLLAGEN & KERATIN PROTEIN COMPLEX In the final step, a protective fixing cream reconnects hair’s disulphide bonds, to create a permanent ‘straight’ effect C FIXING CREAM RECONNECTS HAIR BONDS
    • HAIR COLOUR REMOVER EASY HAIR COLOUR REMOVAL SYSTEM BECAUSE YOU DESERVE BEAUTIFUL HAIR 15 • Easy DIY system that effectively removes permanent or semi-permanent hair colour, without damaging hair or affecting natural hair pigment • Prevents and removes colour build-up • Washes away within minutes • Recommended use prior to application of new hair colour, for brighter and shinier hair colour FOR LIGHT TONES (REGULAR STRENGTH) FOR DARK TONES (EXTRA STRENGTH) COMPLETELY FREE FROM AMMONIA OR BLEACH
    • BEFORE & AFTER EASY HAIR COLOUR REMOVAL SYSTEM BECAUSE YOU DESERVE BEAUTIFUL HAIR 16 PRE-TREATMENT AND POST-TREATMENT WITH HAIR COLOUR REMOVER (FOR DARK TONES)
    • HOW IT WORKS EASY HAIR COLOUR REMOVAL SYSTEM BECAUSE YOU DESERVE BEAUTIFUL HAIR 17 Permanent colour molecules work by swelling up and remaining ‘stuck’ in the cortex of the hair shaft. Think of the hair’s cortex like a funnel that has ‘trapped’ the enlarged colour molecules. By shrinking the swollen colour molecules, colour molecules can be easily washed out of the hair cortex, without need for ammonia or bleach. * THIS GRAPHIC IS ONLY FOR THE PURPOSE OF SIMPLFIED ILLUSTRATION, AND SHOULD NOT BE TAKEN AS AN ACCURATE SCIENTIFIC REPRESENTATION OF HOW THIS PRODUCT FUNCTIONS SWOLLEN COLOUR MOLECULES ‘TRAPPED’ IN HAIR CORTEX SHRUNKEN COLOUR MOLECULES CAN BE EASILY WASHED OUT
    • GOLD DROPS REVITALISING HAIR SERUM BECAUSE YOU DESERVE BEAUTIFUL HAIR 18 • Protective hair serum that creates brilliant shine, noticeable softness and improved manageability • Natural SPF defence for added hair protection against UV rays • Non greasy, instantly absorbing formula • Recommended use on towel-dried hair, as part of a regular hair care routine to maintain softness WITH MOISTURE INTENSE BURITI & ARGAN OIL
    • FRIZZ CONTROL REVIVING HAIR SERUM BECAUSE YOU DESERVE BEAUTIFUL HAIR 19 • Protective hair serum that effectively controls frizz and tames flyaway hair, for a sleek and smooth look • Lightweight, instantly absorbing formula WITH SOOTHING PEQUI OIL & LYCHEE EXTRACTS
    • SLEEK SHINE PURIFYING SHAMPOO BECAUSE YOU DESERVE BEAUTIFUL HAIR 20 • Luxuriously rich yet gentle cleanser for hair that adds shine, while preparing hair for conditioning • Suitable for all hair types WITH MOISTURISING NATURAL SEAWEED EXTRACTS. SLS & PARABEN FREE.
    • SLEEK SHINE NOURISHING CONDITIONER BECAUSE YOU DESERVE BEAUTIFUL HAIR 21 WITH ENRICHING AMINO ACIDS AND NATURAL PEQUI OIL • Luxuriously rich conditioner for softer, shinier and more manageable hair • Perfect for maintaining sleek, smooth tresses or for taming unruly hair • Suitable for all hair types, as well as for hair extensions to combat dryness and maintain softness
    • CONSUMER PROFILE & TESTIMONIALS
    • BECAUSE YOU DESERVE BEAUTIFUL HAIR 23 PRIMARY TARGET MARKET YOUNG WOMEN: 18-25 YEARS OLD Young females University students Fresh graduates just entering the workforce SECONDARY TARGET MARKET WOMEN: 26 - 35 YEARS OLD Stay-at-home moms Women seeking affordable alternatives to salon treatments Home colour product users Online shoppers CONSUMER PROFILE WOMEN WHO USE OUR PRODUCTS Time-poor women
    • PRODUCT REVIEWS FEEDBACK FROM CONSUMERS WHO USE HAIR NATION BECAUSE YOU DESERVE BEAUTIFUL HAIR 24 Just finished blow-drying, and WOW, I am so pleased with the results! …the overall result is fantastic… I will certainly be using your product in between my colours – my hair feels so natural, soft and shiny. So glad I stumbled upon your YouTube video and will definitely be back for more and telling all my girlfriends about it! You’ve got a great product here! “ “ This product made my hair more bearable and easier to style… also actually helped with my dry scalp! I use the Gold Drops serum to smooth and add shine… really made my hair a whole lot manageable… great for adding that ‘just got my hair did’ (look) to hair! Erika Burky Australia Email User of HAIR NATION Hair Colour Remover Zaineb London, UK Blog: zeenaxena.com User of HAIR NATION Gold Drops Hair Serum “ “
    • POPULAR DEMAND CONSTANT CONSUMER REQUESTS TO SEE HAIR NATION IN STORES BECAUSE YOU DESERVE BEAUTIFUL HAIR 25 Can you please tell me where I can buy HAIR NATION Hair Colour Remover? Diana, UK Do you have shops here in Brisbane? I am interested in the hair straightening kit. Shavvone Lai, Australia Is there anywhere in Wollongong NSW where you can pick up the product? Helen Meezs, Australia Where can I get this product [Keep it Straight] in the Philippines? Alfonso Gari, Philippines Where can I buy HAIR NATION products in the United States? Elite Mattison, United States (New York) HAIR NATION has also been invited to showcase at prestigious celebrity events, including the Academy Awards, Emmy Awards and Latin Music Awards
    • MARKETIN G & DISTRIBUTI ON
    • DIGITAL MARKETING SIGNIFICANT WORLDWIDE BRAND AWARENESS BECAUSE YOU DESERVE BEAUTIFUL HAIR 27 BRAND PLATFORMSBRAND WEBSITE Product communication and e-commerce platform at HairNation.com.au HAIR NATION TV Dedicated brand video platform launched in 2014 at HairNationTV.com SOCIAL MEDIAYOUTUBE Strong brand presence with over 200,000 video views in less than 1 year FACEBOOK Nearly 50,000 fans worldwide, and growing fast with average 1,000 new fans per week
    • OUR MARKETS CONSUMERS IN MANY COUNTRIES WORLDWIDE BECAUSE YOU DESERVE BEAUTIFUL HAIR 28 APPOINTED EXCLUSIVE OR NON-EXCLUSIVE DISTRIBUTORS PRESENT IN THESE COUNTRIES NORTH AMERICA UNITED KINGDOM SOUTH AFRICA AUSTRALIA NEW ZEALAND ONLINE SALES (PRODUCTS EXPORTED DIRECTLY FROM AUSTRALIA) ISRAEL
    • DISTRIBUTORADVANTAGESWHAT WE OFFER OUR VALUED INTERNATIONAL DISTRIBUTORS & PARTNERS BECAUSE YOU DESERVE BEAUTIFUL HAIR 29 Secure most competitive pricing by ordering direct from manufacturer Well established digital marketing platform for the brand • Distribute highly saleable products that meet growing demand for cost effective, home hair care solutions with professional salon quality results • Complement your offer to retailers who sell for the home hair colour market • Benefit from our active engagement of consumers to continuously grow demand for HAIR NATION, and listing of distributors on our official website Strong distributor support and value-added services • Receive a designated account manager for business support • Choose only the products you want to distribute; no tie-down to bundled products • Distributors will be listed on the HAIR NATION founding website • Develop products under the HAIR NATION label according to your specifications • Use our label translation services to support distribution in your local market(s)
    • CASE CONFIGURATION LOGISTICS & PACKAGING BECAUSE YOU DESERVE BEAUTIFUL HAIR 30 Box kit products come in outer packs of 3’s (with barcode) Bottled products come in outer packs of 6’s (with barcode)
    • SUMMARY
    • WHY WORK WITH US AS A PARTNER REPRESENTATIVE FOR HAIR NATION BECAUSE YOU DESERVE BEAUTIFUL HAIR 32 BEST-IN-CLASS, QUALITY HAIR CARE Unique products that fill a gap in the market for affordable, salon quality solutions ESTABLISHED BRAND WITH ENGAGED CONSUMERS Proven digital marketing expertise and success, to support offtake in trade channels MANAGEMENT COMMITMENT To drive ‘win-win’ relationships, with ongoing support and account management
    • BECAUSE YOU DESERVE BEAUTIFUL HAIR 33 BECAUSE YOU DESERVE BEAUTIFU
    • 4/9/2014 34Footer Text JOIN OUR REVOLUTIONTHANK YOU. CONTACT CLAUDIA@HAIRNATION.COM.AU