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Create Your Personal Brand
Create Your Personal Brand
Create Your Personal Brand
Create Your Personal Brand
Create Your Personal Brand
Create Your Personal Brand
Create Your Personal Brand
Create Your Personal Brand
Create Your Personal Brand
Create Your Personal Brand
Create Your Personal Brand
Create Your Personal Brand
Create Your Personal Brand
Create Your Personal Brand
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Create Your Personal Brand

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  • 1. Create Your Personal Brand CASE STUDY STUDENT CLAUDIA BAHA
  • 2. IdentificationDifferentiation BRAND Selection Communication
  • 3. Agenda Brief overview of the case Counselling process structure Client’s barriers and strategies used to overcome them Challenges faced by the counsellor and strategies used to overcome them Possible future strategies to overcome client’s barriers Possible future strategies to overcome the challenges faced by the counsellor Opportunities for development
  • 4. Brief Overview of the Case Newcomer to Canada Immigrated as a skilled worker Experiences culture shock Former teacher Strong desire to make a career change Does not work in her desired field Comes from a collectivist culture
  • 5. Counselling Process Structure First session: Rapport building Assessed client’s needs and self-awareness Second session: Storytelling Identified the skills and grouped them into skill clusters Third session: Assisted client in identifying accomplishments Resume writing Forth session: In depth analysis of the target job Cover letter writing Created the Self-Presentation Profile
  • 6. Client’s Barriers/Strategies Barrier Strategy •Lack of Career Management •Impact-Mining: Probing File questions to help identify accomplishments •Discomfort with the North •Moderate self-disclosure American job search process •Unfamiliarity with the resume •Explained the major formats used in North America differences between the chronological and the functional format •Uncomfortable with sharing •Extensive use of facilitative personal experiences questions •Extensive use of encouraging, paraphrasing and summarizing
  • 7. Challenges Faced by the Counsellor/Strategies Challenge Strategy •Personal relationship with •Emphasized the client confidentiality and ensured privacy •Non-employment related •Suggested web-based questions resources •Silence •Used body language to encourage client to speak •Client wanted the •I made a suggestion counsellor to make the decision
  • 8. Future Strategies to Overcome Client’s BarriersBarrier Future strategy•Lack of Career Management File •Impact-Mining: Probing questions to help identify accomplishments •Provide examples of Career Management Files•Discomfort with the North American job search • Moderate self-disclosureprocess •Comparison Traditional Resumes/ Achievement Based Resumes. Which one of the two candidates she would hire? •Before and after Self-Presentation Profiles•Unfamiliarity with the resume formats used in •Explained the major differences between theNorth America chronological and the functional format •Provide examples of chronological, functional and combined resumes•Uncomfortable with sharing personal •Extensive use of facilitative questionsexperiences •Extensive use of encouraging, paraphrasing and summarizing •Moderate self-disclosure
  • 9. Future Strategies to Overcome the Challenges Faced by the CounsellorChallenge Future strategy•Personal relationship with the client •Emphasized confidentiality and ensured privacy •Refer client to another counsellor•Non-employment related questions •Suggested web-based resources •Refer to an external agency•Silence •Used body language to encourage client to speak •Give the client the time to think. Silence is sometimes beneficial.•Client wanted the counsellor to make •Suggested possible path to takethe decision •Guide the client through the decision- making process
  • 10. Opportunities for developmentWhat HowDevelop my microskills Read specialized publicationsImprove my distributive attention Join a professional associationFeel more confident about my Join a mentorship programcounselling skills Volunteer in a not-for-profitDevelop a professional portfolio- organizationsupportive materials PRACTICE WITH VOLUNTEER CLIENTS “Practice is the best of all instructors” Publilius Syrus
  • 11. “Too many people overvalue what they are not and undervalue what they are.“- Malcolm Forbes
  • 12. Rough Diamond/ Polished DiamondClient’s statement: “Thank you, I feel like a polished diamond now!”
  • 13. Questions

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